{"id":4688,"date":"2024-05-20T21:49:36","date_gmt":"2024-05-21T01:49:36","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/?page_id=4688"},"modified":"2024-08-20T08:17:40","modified_gmt":"2024-08-20T12:17:40","slug":"digital-marketing-essentials","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/","title":{"rendered":"Digital Marketing Essentials"},"content":{"rendered":"<div class=\"wp-block-amp-picture--cover alignfull hero-image-banner wp-block-amp-picture\">\n\t<picture\n\t\tclass=\"wp-block-amp-picture__picture\"\n\t\t\t\t\tstyle=\"width: auto; max-width: 100%;\"\n\t\t\t>\n\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/04\/BOSTON-UNIVERSITY-CAMPUS-ALONG-CHARLES-RIVER-0983-resize-1400x788-1.jpg\" media=\"(min-width: 1920px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/04\/BOSTON-UNIVERSITY-CAMPUS-ALONG-CHARLES-RIVER-0983-resize-1400x788-1-1400x596.jpg\" media=\"(min-width: 1080px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/04\/BOSTON-UNIVERSITY-CAMPUS-ALONG-CHARLES-RIVER-0983-resize-1400x788-1-1080x609.jpg\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t<img\n\t\tid=\"wp-block-amp-picture-6a1be23104ef6\"\n\t\t\tsrc=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/04\/BOSTON-UNIVERSITY-CAMPUS-ALONG-CHARLES-RIVER-0983-resize-1400x788-1.jpg\"\n\t\t\tclass=\"wp-block-amp-picture__image wp-block-amp-picture__image--cover\"\n\t\t\talt=\"Boston University campus along Charles River\"\n\t\t\t\t\t\/>\n\t\t\t\t<div class=\"wp-block-amp-picture__overlay\" style=\"opacity: 0.6\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\n\n<div class=\"wp-block-group alignwide hero-image-banner__group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group hero-image-banner__columns is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-12f0d32a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group alignfull wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-1322f107 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-1f8ac0a3 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading hero-image-banner__heading has-white-color has-text-color has-h-1-font-size\" style=\"line-height:0.9;text-transform:uppercase\">Digital Marketing Essentials<\/h1>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-e1b8a9e38f70fc25b868da7e0646ffe4\">Create your own digital marketing playbook and learn how to measure the effectives of your digital marketing strategy. Attend weekly live sessions with faculty experts and digital marketing leaders.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-09c9c661 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link has-white-color has-questrom-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/questromweb.bu.edu\/LifeLongLearning\/DME\/Signup.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Register Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<style>\n\t#wp-block-amp-picture-6a1be23104ef6 {\n\t\tobject-position: 50% 50%;\n\t}\n\t\t@media screen and (min-width: 768px) {\n\t\t#wp-block-amp-picture-6a1be23104ef6 {\n\t\t\tobject-position: 50% 50%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1080px) {\n\t\t#wp-block-amp-picture-6a1be23104ef6 {\n\t\t\tobject-position: 50% 50%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1920px) {\n\t\t#wp-block-amp-picture-6a1be23104ef6 {\n\t\t\tobject-position: 50% 50%;\n\n\t\t}\n\t}\n\t\t\t<\/style>\n\n\n<div aria-expanded=\"false\" class=\"alignfull wp-block-amp-section-nav\"\tdata-current=\"4688\"\n\t>\n\t<div class=\"section-nav__bar\">\n\t\t\t\t\t<button class=\"section-nav__toggle section-nav__closed\" title=\"Open section navigation\" style=\"background-color: #9EE2D5\" data-cta-color=\"#9EE2D5\">\n\t\t\t\t<div class=\"section-nav__closed-circle\">\n\t\t\t\t\t<div class=\"section-nav__closed-circle--inner\" style=\"background-color: #9EE2D5\"><\/div>\n\t\t\t\t\t<svg width=\"6\" height=\"23\" viewBox=\"0 0 6 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<circle cx=\"2.58691\" cy=\"2.5\" r=\"2.5\" fill=\"#A71930\"\/>\n\t\t\t\t\t\t<circle cx=\"2.58691\" cy=\"11.5\" r=\"2.5\" fill=\"#A71930\"\/>\n\t\t\t\t\t\t<circle cx=\"2.58691\" cy=\"20.5\" r=\"2.5\" fill=\"#A71930\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<span class=\"section-nav__closed-title\" style=\"color: #000\">Courses for Individuals Menu<\/h6>\n\t\t\t<\/button>\n\t\t\t<div class=\"section-nav__overlay\">\n\t\t\t<\/div>\n\t\t\t<div class=\"section-nav__drawer\">\n\t\t\t\t<div class=\"section-nav__header\" style=\"background-color: #9EE2D5\">\n\t\t\t\t\t<button type=\"button\" class=\"section-nav__toggle section-nav__close\" aria-label=\"Close section navigation\">\n\t\t\t\t\t\t<svg width=\"31\" height=\"30\" viewBox=\"0 0 31 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path d=\"M22.9623 7.1374C22.4748 6.6499 21.6873 6.6499 21.1998 7.1374L15.0873 13.2374L8.9748 7.1249C8.4873 6.6374 7.6998 6.6374 7.2123 7.1249C6.7248 7.6124 6.7248 8.3999 7.2123 8.8874L13.3248 14.9999L7.2123 21.1124C6.7248 21.5999 6.7248 22.3874 7.2123 22.8749C7.6998 23.3624 8.4873 23.3624 8.9748 22.8749L15.0873 16.7624L21.1998 22.8749C21.6873 23.3624 22.4748 23.3624 22.9623 22.8749C23.4498 22.3874 23.4498 21.5999 22.9623 21.1124L16.8498 14.9999L22.9623 8.8874C23.4373 8.4124 23.4373 7.6124 22.9623 7.1374Z\" fill=\"#000\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t<span class=\"section-nav__header-title\" style=\"color: #000\">Courses for Individuals Menu<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"section-nav__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-link-cta-back\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/\"\n\t\t\t\t\t\t\t\ttitle=\"Back to Courses for Individuals\">\n\t\t\t\t\t\t\t\tBack to Courses for Individuals\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"section-nav__links\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/ai-for-financial-marcomm-leaders\/\" class=\"section-nav__link\" title=\"AI For Financial Marcomm Leaders\" data-id=\"12232\">AI For Financial Marcomm Leaders<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/business-education-for-in-house-counsel-acc\/\" class=\"section-nav__link\" title=\"Business Education for In-House Counsel (ACC)\" data-id=\"4686\">Business Education for In-House Counsel (ACC)<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/\" class=\"section-nav__link section-nav__link--active\" title=\"Digital Marketing Essentials\" data-id=\"4688\">Digital Marketing Essentials<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/executive-compensation\/\" class=\"section-nav__link\" title=\"Executive Compensation\" data-id=\"3926\">Executive Compensation<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/generative-ai-for-leaders\/\" class=\"section-nav__link\" title=\"Generative AI For Leaders\" data-id=\"4663\">Generative AI For Leaders<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/making-strategy-stick\/\" class=\"section-nav__link\" title=\"Making Strategy Stick\" data-id=\"4682\">Making Strategy Stick<\/a><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<ul class=\"section-nav__ctas\">\n\t\t\t\t\t\t\n\n<div class=\"wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-1817b94f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/questrom.tfaforms.net\/68\" target=\"_blank\" rel=\"noreferrer noopener\">Join our mailing list<\/a><\/div>\n<\/div>\n\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"section-nav__breadcrumbs\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/\" title=\"Professional Development\">\n\t\t\t\t\t\tProfessional Development\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<span class=\"breadcrumb-separator\"><\/span>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/\" title=\"Courses for Individuals\">\n\t\t\t\t\t\tCourses for Individuals\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<span class=\"breadcrumb-separator\"><\/span>\n\t\t\t\t\t\t<span class=\"current-page\">\n\t\t\t\tDigital Marketing Essentials\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-a0b494a7 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"line-height:0.9\"><em><em>Leveraging Social, Search, Content and Commerce for Growth<\/em><\/em><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This 7-week online course is designed to give marketers, entrepreneurs and executives a broad overview of how to successfully use digital marketing to attract, convert, and retain customers.<\/li>\n\n\n\n<li>The course will give you valuable insight into the key tools and concepts for leveraging digital media, culminating in a Digital Marketing Playbook with actionable frameworks to help you apply your learnings.<\/li>\n\n\n\n<li>Learn from experienced Questrom faculty and your fellow participants in weekly interactive webinars and hear from guest speakers with both b2c and b2b digital marketing expertise.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left has-p-2-font-size\"><strong>Dates:<\/strong> TBD<\/p>\n\n\n\n<p class=\"has-p-2-font-size\"><strong>Price:<\/strong> $1,950 ($1,450 for BU alumni)<br><strong>Format:<\/strong> Virtual with weekly live faculty webinars<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link has-white-color has-questrom-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/questromweb.bu.edu\/LifeLongLearning\/DME\/Signup.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Register Now<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull research-centers-and-initiatives-block has-white-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-50706169 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-not-stacked-on-mobile research-centers-and-initiatives-block__columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group research-centers-and-initiatives-block__content is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading research-centers-and-initiatives-block__heading has-h-1-font-size\" style=\"line-height:0.9\">Course Overview<\/h2>\n\n\n\n<p class=\"has-text-align-left has-p-2-font-size\">This 7-week course consists of weekly live faculty sessions with 3-4 hours of additional asynchronous work per week.<\/p>\n\n\n\n<p class=\"has-p-2-font-size\">Participants who successfully complete the course will receive a&nbsp;<strong>Certificate in Digital Marketing<\/strong>&nbsp;from Boston University Questrom School of Business.<\/p>\n\n\n\n<p class=\"has-p-2-font-size\"><strong>By the end of this course, you\u2019ll be able to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-p-2-font-size\">Articulate the importance of the key elements of digital marketing, from selecting the right audience to converting and cementing the relationship<\/li>\n\n\n\n<li class=\"has-p-2-font-size\">Apply high-level best practices around digital marketing strategy<\/li>\n\n\n\n<li class=\"has-p-2-font-size\">Understand broadly how to measure the impact of digital marketing activities<\/li>\n\n\n\n<li class=\"has-p-2-font-size\">Learn to speak the language of digital marketing and be able to ask the right questions of digital marketing teams\/outside agencies<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full research-centers-and-initiatives-block__image is-style-rounded-corners-top-left-bottom-right\"><img loading=\"lazy\" decoding=\"async\" width=\"2309\" height=\"1299\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME.jpg\" alt=\"\" class=\"wp-image-4689\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME.jpg 2309w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-300x169.jpg 300w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1080x609.jpg 1080w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-700x394.jpg 700w\" sizes=\"auto, (max-width: 2309px) 100vw, 2309px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible collapsible-group\">\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"0d970ac7-5394-4d4a-9302-7626d32df0dd-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"0d970ac7-5394-4d4a-9302-7626d32df0dd-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong>Week 1: Clarify the Opportunities<\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"0d970ac7-5394-4d4a-9302-7626d32df0dd-content\" role=\"region\" aria-labelledby=\"0d970ac7-5394-4d4a-9302-7626d32df0dd-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>In this week, we\u2019ll walk you through the 5 steps of clarifying market opportunities, including segmenting your target audience, uncovering barriers to purchase and developing personas. In our faculty webinar, you\u2019ll have a chance to apply these steps and uncover best practices.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<div id=\"b14ebbf0-fb42-4784-9a0a-3a1872c5940d-content\" role=\"region\" aria-labelledby=\"b14ebbf0-fb42-4784-9a0a-3a1872c5940d-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li class=\"has-p-2-font-size\">Our second week focuses on social media: how to choose the right platform, create effective content and measure your success. We\u2019ll provide access to key planning resources including a content planning template and social media content calendar.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<div id=\"62fc4726-fe62-41ea-a5a1-5ecd0eda6bb3-content\" role=\"region\" aria-labelledby=\"62fc4726-fe62-41ea-a5a1-5ecd0eda6bb3-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>Understand how multiple models are brought together to create highly capable and extensible systems<\/li>\n\n\n\n<li>Learn the key principles for embedding Gen AI into enterprise systems and processes<\/li>\n\n\n\n<li>Evaluate the Gen AI make vs. buy decision<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"7a519bf9-3657-4a35-8517-af4dc8448999-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"7a519bf9-3657-4a35-8517-af4dc8448999-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong>Week 2: Create a Conversation<\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"7a519bf9-3657-4a35-8517-af4dc8448999-content\" role=\"region\" aria-labelledby=\"7a519bf9-3657-4a35-8517-af4dc8448999-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>Our second week focuses on social media: how to choose the right platform, create effective content and measure your success. We\u2019ll provide access to key planning resources including a content planning template and social media content calendar.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"f750deb5-dd38-4dc9-8151-2b138d25ee7f-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"f750deb5-dd38-4dc9-8151-2b138d25ee7f-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong><strong>Week 3: Capture Attention<\/strong><\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"f750deb5-dd38-4dc9-8151-2b138d25ee7f-content\" role=\"region\" aria-labelledby=\"f750deb5-dd38-4dc9-8151-2b138d25ee7f-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>In this session, we will learn all about search and explore when to use organic search (SEO) and when to use paid search. We will also cover how to write keywords and how websites can optimize organic search traffic opportunities.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"eab51de7-45b3-4a94-8a4b-6b639750109f-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"eab51de7-45b3-4a94-8a4b-6b639750109f-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong>Week 4: Cultivate Interest<\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"eab51de7-45b3-4a94-8a4b-6b639750109f-content\" role=\"region\" aria-labelledby=\"eab51de7-45b3-4a94-8a4b-6b639750109f-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>Week 4 will cover how to use your website, microsites and landing pages to engage with your customers, users and prospects and accelerate their path to conversion. We will focus on using content to cultivate interest and keeping cultivation on track through nurturing emails.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"84ba9186-fbcc-4876-8583-e8a3a838a5b3-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"84ba9186-fbcc-4876-8583-e8a3a838a5b3-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong>Week 5: Convert to Action<\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"84ba9186-fbcc-4876-8583-e8a3a838a5b3-content\" role=\"region\" aria-labelledby=\"84ba9186-fbcc-4876-8583-e8a3a838a5b3-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>In this week, we will learn how to optimize your website to increase conversion at key points in the funnel. We will learn about key metrics such as bounce rates and conversion rates along the funnel, and how to measure and track them. We will explore promotion strategies that resonate with customers and encourage them to act. We will cover topics such as A\/B testing and user experience (UX) design. We will also learn about more advanced conversion optimization techniques, such as personalization and retargeting. And finally, we will discuss tools and techniques for analyzing website data, such as Google Analytics and other website tracking tools.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"f28a9135-a351-49ba-bdf9-befb643dd773-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"f28a9135-a351-49ba-bdf9-befb643dd773-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong>Week 6: Cement the Relationship<\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"f28a9135-a351-49ba-bdf9-befb643dd773-content\" role=\"region\" aria-labelledby=\"f28a9135-a351-49ba-bdf9-befb643dd773-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>Customer Relationship Management (\u201cCRM\u201d) is the key topic in week 6. We will cover best practices for CRM and provide you a CRM toolkit to help maximize the value of your customer relationships.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"d29a05b0-e2a1-4536-a1e0-1eadbbcd5802-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"d29a05b0-e2a1-4536-a1e0-1eadbbcd5802-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong><strong>Week 7: Optimizing your Company\u2019s Digital Marketing Efforts<\/strong><\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"d29a05b0-e2a1-4536-a1e0-1eadbbcd5802-content\" role=\"region\" aria-labelledby=\"d29a05b0-e2a1-4536-a1e0-1eadbbcd5802-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>In the final week, we will focus on how to create a culture of testing and experimental design to help you strive for the optimal digital marketing approach for your company, your customers and your products or services. We will also share tips for getting resources and investments from senior management in digital marketing. Finally, we will cover what you need to know about data privacy in the digital marketing context.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"1e820263-d666-41d4-b128-627b2a920e9b-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"1e820263-d666-41d4-b128-627b2a920e9b-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong><strong><strong>Who is this course for?<\/strong><\/strong><\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"1e820263-d666-41d4-b128-627b2a920e9b-content\" role=\"region\" aria-labelledby=\"1e820263-d666-41d4-b128-627b2a920e9b-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>Marketing professionals without much prior exposure to digital marketing activities<\/li>\n\n\n\n<li>Digital marketers who are deeply knowledgeable about one area of digital marketing and wish to understand the bigger picture<\/li>\n\n\n\n<li>Entrepreneurs or non-marketing managers who wish to engage digital marketing agencies and need to understand the fundamentals to manage the process successfully<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible collapsible-group\">\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"155f8d7b-23c8-451a-a2ab-af4cb0995c8c-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"155f8d7b-23c8-451a-a2ab-af4cb0995c8c-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h3 class=\"wp-block-heading has-text-align-left has-h-6-font-size\" style=\"margin-top:0;margin-bottom:0;font-weight:500\"><strong>Course Details<\/strong><\/h3>\n<\/button>\n\n\n\n<div id=\"155f8d7b-23c8-451a-a2ab-af4cb0995c8c-content\" role=\"region\" aria-labelledby=\"155f8d7b-23c8-451a-a2ab-af4cb0995c8c-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<ul class=\"wp-block-list\">\n<li>7 weeks<\/li>\n\n\n\n<li>7 live sessions with faculty<\/li>\n\n\n\n<li>Additional asynchronous work<\/li>\n\n\n\n<li>3-4 hours per week of work<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull semester has-gray-01-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"line-height:0.9\">Your Faculty<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-amp-profiles\">\n\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/peter-howard\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/HowardPeter.jpg\" class=\"profile-card__image\" alt=\"Peter  Howard\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Peter  Howard<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Professor of the Practice, Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Executive Director, Questrom Center for Action Learning<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/trish-babb\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/BabbTrish.jpg\" class=\"profile-card__image\" alt=\"Trish Babb\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Trish Babb<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Lecturer, Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/frederick-geyer\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/GeyerFrederick.jpg\" class=\"profile-card__image\" alt=\"Frederick Geyer\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Frederick Geyer<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Associate Dean, Specialty Masters Programs<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Senior Lecturer, Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#90867f\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" class=\"wp-block-cover__image-background wp-image-3290\" alt=\"\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/MBA-Career-Fair-2023-0049-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/sites\/2\/2024\/05\/MBA-Career-Fair-2023-0049-scaled.jpg 2560w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/sites\/2\/2024\/05\/MBA-Career-Fair-2023-0049-scaled-300x169.jpg 300w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/sites\/2\/2024\/05\/MBA-Career-Fair-2023-0049-scaled-1080x609.jpg 1080w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/sites\/2\/2024\/05\/MBA-Career-Fair-2023-0049-scaled-700x394.jpg 700w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignfull begin-your-questrom-journey__group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group alignfull begin-your-questrom-journey__content is-style-rounded-top-left-and-bottom-right has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-9df1e6df wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-black-color has-text-color\" style=\"font-style:normal;font-weight:700;line-height:0.9\">Stay in Touch<\/h2>\n\n\n\n<p>Questions? Email us at lifelonglearning.bu.edu with questions about this and other courses<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-3385f015 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:lifelonglearning@bu.edu\">CONTACT OUR TEAM<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-white-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/questrom.tfaforms.net\/68\" target=\"_blank\" rel=\"noreferrer noopener\">Join Our Mailing list<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Leveraging Social, Search, Content and Commerce for Growth Dates: TBD Price: $1,950 ($1,450 for BU alumni)Format: Virtual with weekly live faculty webinars Course Overview This 7-week course consists of weekly [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":4693,"parent":3874,"menu_order":33,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-4688","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Courses | Questrom School of Business<\/title>\n<meta name=\"description\" content=\"Explore digital marketing courses at Questrom School of Business. Enhance your skills and stay ahead in the evolving world of digital marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Courses | Questrom School of Business\" \/>\n<meta property=\"og:description\" content=\"Explore digital marketing courses at Questrom School of Business. Enhance your skills and stay ahead in the evolving world of digital marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Boston University Questrom\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-20T12:17:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2309\" \/>\n\t<meta property=\"og:image:height\" content=\"1299\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/\",\"url\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/\",\"name\":\"Digital Marketing Courses | Questrom School of Business\",\"isPartOf\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg\",\"datePublished\":\"2024-05-21T01:49:36+00:00\",\"dateModified\":\"2024-08-20T12:17:40+00:00\",\"description\":\"Explore digital marketing courses at Questrom School of Business. Enhance your skills and stay ahead in the evolving world of digital marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#primaryimage\",\"url\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg\",\"contentUrl\":\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg\",\"width\":2309,\"height\":1299,\"caption\":\"Talking and working on video calling\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bu.edu\/questrom\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Professional Development\",\"item\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Courses for Individuals\",\"item\":\"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Digital Marketing Essentials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bu.edu\/questrom\/#website\",\"url\":\"https:\/\/www.bu.edu\/questrom\/\",\"name\":\"Boston University Questrom\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Marketing Courses | Questrom School of Business","description":"Explore digital marketing courses at Questrom School of Business. Enhance your skills and stay ahead in the evolving world of digital marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/","og_locale":"en_US","og_type":"article","og_title":"Digital Marketing Courses | Questrom School of Business","og_description":"Explore digital marketing courses at Questrom School of Business. Enhance your skills and stay ahead in the evolving world of digital marketing.","og_url":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/","og_site_name":"Boston University Questrom","article_modified_time":"2024-08-20T12:17:40+00:00","og_image":[{"width":2309,"height":1299,"url":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/","url":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/","name":"Digital Marketing Courses | Questrom School of Business","isPartOf":{"@id":"https:\/\/www.bu.edu\/questrom\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#primaryimage"},"image":{"@id":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg","datePublished":"2024-05-21T01:49:36+00:00","dateModified":"2024-08-20T12:17:40+00:00","description":"Explore digital marketing courses at Questrom School of Business. Enhance your skills and stay ahead in the evolving world of digital marketing.","breadcrumb":{"@id":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#primaryimage","url":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg","contentUrl":"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/DME-1.jpg","width":2309,"height":1299,"caption":"Talking and working on video calling"},{"@type":"BreadcrumbList","@id":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/digital-marketing-essentials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bu.edu\/questrom\/"},{"@type":"ListItem","position":2,"name":"Professional Development","item":"https:\/\/www.bu.edu\/questrom\/professional-development\/"},{"@type":"ListItem","position":3,"name":"Courses for Individuals","item":"https:\/\/www.bu.edu\/questrom\/professional-development\/courses-for-individuals\/"},{"@type":"ListItem","position":4,"name":"Digital Marketing Essentials"}]},{"@type":"WebSite","@id":"https:\/\/www.bu.edu\/questrom\/#website","url":"https:\/\/www.bu.edu\/questrom\/","name":"Boston University Questrom","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bu.edu\/questrom\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-06-07 03:24:33","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"block-catalog","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/pages\/4688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/comments?post=4688"}],"version-history":[{"count":0,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/pages\/4688\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/pages\/3874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/media\/4693"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/questrom\/wp-json\/wp\/v2\/media?parent=4688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}