{"id":19131,"date":"2025-11-21T16:41:29","date_gmt":"2025-11-21T21:41:29","guid":{"rendered":"https:\/\/www.bu.edu\/questrom\/?page_id=19131"},"modified":"2026-06-25T14:11:51","modified_gmt":"2026-06-25T18:11:51","slug":"concentrations","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/concentrations\/","title":{"rendered":"Concentrations"},"content":{"rendered":"<div class=\"wp-block-amp-picture--cover alignfull hero-image-banner wp-block-amp-picture\">\n\t<picture\n\t\tclass=\"wp-block-amp-picture__picture\"\n\t\t\t\t\tstyle=\"width: auto; max-width: 100%;\"\n\t\t\t>\n\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/Copy-of-MSBA-posters-4775-Questrom-Website-Hero-Template-1920x795-1.webp\" media=\"(min-width: 1920px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/Copy-of-MSBA-posters-4775-Questrom-Website-Hero-Template-1920x795-1-1440x596.webp\" media=\"(min-width: 1080px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/Copy-of-MSBA-posters-4775-Questrom-Website-Hero-Template-1920x795-1-1080x609.webp\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/Copy-of-MSBA-posters-4775-Questrom-Website-Hero-Template-1920x795-1.webp\" media=\"(max-width: 768px)\" \/>\n\t\t\t\t\t\t\t<img\n\t\tid=\"wp-block-amp-picture-6a4f664d95760\"\n\t\t\tsrc=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/10\/Copy-of-MSBA-posters-4775-Questrom-Website-Hero-Template-1920x795-1-768x609.webp\"\n\t\t\tclass=\"wp-block-amp-picture__image wp-block-amp-picture__image--cover\"\n\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t\t<div class=\"wp-block-amp-picture__overlay\" style=\"opacity: 0.65\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\n\n<div class=\"wp-block-group alignfull hero-image-banner__group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group hero-image-banner__columns is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-b007a2f1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group alignfull wp-container-content-9cfa9a5a is-layout-flow wp-container-core-group-is-layout-b0391ce5 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-17374c87 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading hero-image-banner__heading has-white-color has-text-color has-h-1-font-size\" style=\"line-height:0.9;text-transform:uppercase\">Master in Business Analytics Concentrations<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-33c5e071 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/admissions-gateway\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apply<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/admissions\/events-and-campus-visits\/\">Attend an Event<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/inquiry-grad\/\">Request Information<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-a8360421 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link has-questrom-red-background-color has-background wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/22055-MSBA-Lookbook-Program-Insert-000.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download factsheet<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n<style>\n\t#wp-block-amp-picture-6a4f664d95760 {\n\t\tobject-position: 50% 50%;\n\t}\n\t\t@media screen and (max-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664d95760 {\n\t\t\tobject-position: 50% 50%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664d95760 {\n\t\t\tobject-position: 50% 50%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1080px) {\n\t\t#wp-block-amp-picture-6a4f664d95760 {\n\t\t\tobject-position: 50% 50%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1920px) {\n\t\t#wp-block-amp-picture-6a4f664d95760 {\n\t\t\tobject-position: 49% 41%;\n\n\t\t}\n\t}\n\t\t\t<\/style>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div aria-expanded=\"false\" class=\"alignfull wp-block-amp-section-nav\"\tdata-current=\"19131\"\n\t>\n\t<div class=\"section-nav__bar\">\n\t\t\t\t\t<button class=\"section-nav__toggle section-nav__closed\" title=\"Open section navigation\" style=\"background-color: #9EE2D5\" data-cta-color=\"#9EE2D5\">\n\t\t\t\t<div class=\"section-nav__closed-circle\">\n\t\t\t\t\t<div class=\"section-nav__closed-circle--inner\" style=\"background-color: #9EE2D5\"><\/div>\n\t\t\t\t\t<svg width=\"6\" height=\"23\" viewBox=\"0 0 6 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t<circle cx=\"2.58691\" cy=\"2.5\" r=\"2.5\" fill=\"#A71930\"\/>\n\t\t\t\t\t\t<circle cx=\"2.58691\" cy=\"11.5\" r=\"2.5\" fill=\"#A71930\"\/>\n\t\t\t\t\t\t<circle cx=\"2.58691\" cy=\"20.5\" r=\"2.5\" fill=\"#A71930\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<span class=\"section-nav__closed-title\" style=\"color: #000\">MS in Business Analytics Menu<\/h6>\n\t\t\t<\/button>\n\t\t\t<div class=\"section-nav__overlay\">\n\t\t\t<\/div>\n\t\t\t<div class=\"section-nav__drawer\">\n\t\t\t\t<div class=\"section-nav__header\" style=\"background-color: #9EE2D5\">\n\t\t\t\t\t<button type=\"button\" class=\"section-nav__toggle section-nav__close\" aria-label=\"Close section navigation\">\n\t\t\t\t\t\t<svg width=\"31\" height=\"30\" viewBox=\"0 0 31 30\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<path d=\"M22.9623 7.1374C22.4748 6.6499 21.6873 6.6499 21.1998 7.1374L15.0873 13.2374L8.9748 7.1249C8.4873 6.6374 7.6998 6.6374 7.2123 7.1249C6.7248 7.6124 6.7248 8.3999 7.2123 8.8874L13.3248 14.9999L7.2123 21.1124C6.7248 21.5999 6.7248 22.3874 7.2123 22.8749C7.6998 23.3624 8.4873 23.3624 8.9748 22.8749L15.0873 16.7624L21.1998 22.8749C21.6873 23.3624 22.4748 23.3624 22.9623 22.8749C23.4498 22.3874 23.4498 21.5999 22.9623 21.1124L16.8498 14.9999L22.9623 8.8874C23.4373 8.4124 23.4373 7.6124 22.9623 7.1374Z\" fill=\"#000\"\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/button>\n\t\t\t\t\t<span class=\"section-nav__header-title\" style=\"color: #000\">MS in Business Analytics Menu<\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"section-nav__body\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wp-block-button is-style-link-cta-back\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/\"\n\t\t\t\t\t\t\t\ttitle=\"Back to MS in Business Analytics\">\n\t\t\t\t\t\t\t\tBack to MS in Business Analytics\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"section-nav__links\">\n\t\t\t\t\t\t<li>\n<div class='section-nav__content section-nav__content--hidden' data-id='3200'><div class=\"wp-block-button is-style-link-cta-back\">\n\t\t\t<button class=\"wp-block-button__link wp-element-button section-nav__link--back\" aria-label=\"Back\">MS in Business Analytics<\/button><\/div><span class='section_nav__subtitle'>Academics<\/span><ul class='section-nav__links'>\n<a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/\" class=\"section-nav__link\" title=\"Academics\" data-id=\"3200\">Academics<\/a>\t<li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/concentrations\/\" class=\"section-nav__link section-nav__link--active\" title=\"Concentrations\" data-id=\"19131\">Concentrations<\/a><\/li><\/ul><\/div>\n<a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/\" class=\"section-nav__link section-nav__link--toggle\" title=\"Academics\" data-id=\"3200\">Academics<svg width=\"6\" height=\"8\" viewBox=\"0 0 6 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M2.61809 7.29363L5.20791 4.70381C5.59788 4.31383 5.59788 3.68388 5.20791 3.2939L2.61809 0.70408C1.98813 0.0741224 0.908203 0.524092 0.908203 1.41403L0.908203 6.59368C0.908203 7.48362 1.98813 7.92359 2.61809 7.29363Z\" fill=\"black\"\/>\n\t<\/svg>\n\t<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/hands-on-learning\/\" class=\"section-nav__link\" title=\"Hands-On Learning\" data-id=\"22435\">Hands-On Learning<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/careers\/\" class=\"section-nav__link\" title=\"Careers\" data-id=\"4363\">Careers<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/student-life\/\" class=\"section-nav__link\" title=\"Student Life\" data-id=\"6407\">Student Life<\/a><\/li><li>\n<div class='section-nav__content section-nav__content--hidden' data-id='2386'><div class=\"wp-block-button is-style-link-cta-back\">\n\t\t\t<button class=\"wp-block-button__link wp-element-button section-nav__link--back\" aria-label=\"Back\">MS in Business Analytics<\/button><\/div><span class='section_nav__subtitle'>Admissions<\/span><ul class='section-nav__links'>\n<a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/admissions\/\" class=\"section-nav__link\" title=\"Admissions\" data-id=\"2386\">Admissions<\/a>\t<li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/admissions\/class-profile\/\" class=\"section-nav__link\" title=\"Class Profile\" data-id=\"2518\">Class Profile<\/a><\/li>\t<li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/admissions\/ambassadors\/\" class=\"section-nav__link\" title=\"Admissions Ambassadors\" data-id=\"6444\">Admissions Ambassadors<\/a><\/li><\/ul><\/div>\n<a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/admissions\/\" class=\"section-nav__link section-nav__link--toggle\" title=\"Admissions\" data-id=\"2386\">Admissions<svg width=\"6\" height=\"8\" viewBox=\"0 0 6 8\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t<path d=\"M2.61809 7.29363L5.20791 4.70381C5.59788 4.31383 5.59788 3.68388 5.20791 3.2939L2.61809 0.70408C1.98813 0.0741224 0.908203 0.524092 0.908203 1.41403L0.908203 6.59368C0.908203 7.48362 1.98813 7.92359 2.61809 7.29363Z\" fill=\"black\"\/>\n\t<\/svg>\n\t<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/bachelors-to-masters-in-business-analytics\/\" class=\"section-nav__link\" title=\"Bachelors-to-Masters in Business Analytics\" data-id=\"20006\">Bachelors-to-Masters in Business Analytics<\/a><\/li>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<ul class=\"section-nav__ctas\">\n\t\t\t\t\t\t\n\n<div class=\"wp-block-buttons is-vertical is-layout-flex wp-container-core-buttons-is-layout-cda7736b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/admissions\/calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Attend an Event<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-white-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/admissions-gateway\/\">Start Application<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-link-cta-external\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/bu-questrom.cas.myliaison.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Edit In-progress application<\/a><\/div>\n<\/div>\n\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"section-nav__breadcrumbs\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/\" title=\"MS in Business Analytics\">\n\t\t\t\t\t\tMS in Business Analytics\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<span class=\"breadcrumb-separator\"><\/span>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/\" title=\"Academics\">\n\t\t\t\t\t\tAcademics\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<span class=\"breadcrumb-separator\"><\/span>\n\t\t\t\t\t\t<span class=\"current-page\">\n\t\t\t\tConcentrations\t\t\t<\/span>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull research-centers-and-initiatives-block ms-in-management-faculty-slider has-gray-01-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group community-quote is-style-rounded-top-right-and-bottom-left has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-h-1-font-size\">Concentrations that Align with Your Trajectory<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The Healthcare, Marketing, and Data &amp; Methods concentrations are designed to align with a range of professional interests and backgrounds, allowing students to deepen their understanding in a specific area of analytics through focused coursework and hands-on projects. Whether entering the field for the first time or building on prior experience, you&#8217;ll gain valuable, industry-relevant skills that prepare you to make meaningful contributions in your chosen domain.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group section-ctas is-style-rounded-top-left-and-bottom-right has-questrom-red-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-626f14ca wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--4);padding-bottom:var(--wp--preset--spacing--4)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/concentrations\/#data-methods\">Data &amp; Methods<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/concentrations\/#healthcare-analytics\">Healthcare Analytics<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/academics\/concentrations\/#marketing-analytics\">Marketing Analytics<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"data-methods\">\n<div class=\"wp-block-group cards-headline has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--295);padding-bottom:var(--wp--preset--spacing--295)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-style-reverse-columns-mobile has-gray-02-background-color has-background is-layout-flex wp-container-core-columns-is-layout-474577ea wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Data &amp; Methods<br><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-amp-picture\">\n\t<picture\n\t\tclass=\"wp-block-amp-picture__picture\"\n\t\t\t\t\tstyle=\"width: auto; max-width: 100%;\"\n\t\t\t>\n\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4792.jpg\" media=\"(min-width: 1920px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4792.jpg\" media=\"(min-width: 1080px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4792.jpg\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4792.jpg\" media=\"(max-width: 768px)\" \/>\n\t\t\t\t\t\t\t<img\n\t\tid=\"wp-block-amp-picture-6a4f664d9d36a\"\n\t\t\tsrc=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4792-728x200.jpg\"\n\t\t\tclass=\"wp-block-amp-picture__image\"\n\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t<\/picture>\n\t<\/div>\n\n<style>\n\t#wp-block-amp-picture-6a4f664d9d36a {\n\t\tobject-position: 69% 45%;\n\t}\n\t\t@media screen and (max-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664d9d36a {\n\t\t\tobject-position: 62% 32%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664d9d36a {\n\t\t\tobject-position: 62% 35%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1080px) {\n\t\t#wp-block-amp-picture-6a4f664d9d36a {\n\t\t\tobject-position: 62% 31%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1920px) {\n\t\t#wp-block-amp-picture-6a4f664d9d36a {\n\t\t\tobject-position: 66% 29%;\n\n\t\t}\n\t}\n\t\t\t<\/style>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-fb8aeb9d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-098583f4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group community-columns is-nowrap is-layout-flex wp-container-core-group-is-layout-d5c2624e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group community-heading wp-container-content-e7bfab89 is-vertical is-layout-flex wp-container-core-group-is-layout-cac2f231 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-heading-narrow-font-family has-h-4-font-size\">What is the Data &amp; Methods (Applied Data Science) concentration?<\/h3>\n\n\n\n<p class=\"has-p-1-font-size wp-block-paragraph\">Students in this concentration learn a multidisciplinary field that applies data analysis methods and models to real-world problems to generate insights and support decision-making.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group community-headline is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-f8ed8d12 wp-block-group-is-layout-flex\">\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-ebfaf734\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7a276f3c wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--questrom-red);border-left-width:1px;padding-right:var(--wp--preset--spacing--2);padding-left:var(--wp--preset--spacing--2)\">\n<p class=\"has-heading-narrow-font-family has-h-4-font-size wp-block-paragraph\">MSBA students learn a range of skills including:<\/p>\n\n\n\n<ul class=\"wp-block-list has-p-2-font-size\">\n<li>Machine Learning (Supervised &amp; Unsupervised)<\/li>\n\n\n\n<li>Neural Networks<\/li>\n\n\n\n<li>Gen AI for Business Analytics<\/li>\n\n\n\n<li>Applied Data Optimization<\/li>\n\n\n\n<li>Big Data Concepts &amp; Usage<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--80)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-ab43422f wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-af5a1382 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Elective Courses<\/h3>\n\n\n\n<p class=\"has-p-1-font-size wp-block-paragraph\">Explore your interests and hone your Data Science acumen with the following electives. <\/p>\n<\/div>\n\n\n<div class=\"collapsible-group course-list wp-block-amp-course-list\">\n\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"ba865-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"ba865-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Advanced Analytics Topics<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"ba865-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"ba865-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: ba865<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This course will introduce you to the Python programming language and the ecosystem of software packages needed for Data Science and to build and train Neural Networks in Python, including: NumPy, Pandas, SKlearn, and PyTorch. After reviewing key Python building blocks, the course will focus on Neural Networks and Deep learning Concepts and implementation in PyTorch.\r\n This is an intensive course and the majority of it will be presented through interactive python notebooks (Google Colab).\r\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"ba843-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"ba843-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Big Data Analytics for Business<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"ba843-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"ba843-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: ba843<\/p>\n\t\t\t\t\t\t<p class=\"course__description\"><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"ba885-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"ba885-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Advanced Analytics 2<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"ba885-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"ba885-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: ba885<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">In this course we will open the neural network (NN) &quot;black box&quot; and examine how these mathematical modeling tools evolved to become the powerful data analysis engines that many companies rely on today. We will start with simple, comprehensible, few neuron models that we can build from scratch on our devices, and byte by byte grow our skills to understand and manipulate the enterprise-scale networks with complex architectures that are currently used in businesses ranging from Alpha-Go to Tesla. As we explore the mathematical and computational representations of different network architectures, you will obtain a solid understanding of how to choose and customize NN models that fit best to the task at hand, aware of their strengths and challenges, and what these mean for practitioners in business analytics. Whenever possible, we will draw examples related to global challenges such as climate crisis.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"ba882-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"ba882-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Deploying Analytics Pipelines<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"ba882-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"ba882-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: ba882<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This course will equip students with the essential skills for transitioning data analysis and machine learning tasks to the cloud, supporting production workloads. It covers the creation and deployment of data and ML pipelines, including those for generative AI applications, with a focus on data integration strategies, cloud data warehousing, BI, and ML-Ops. Leveraging prior coursework in data management and machine learning, students will learn to implement ETL\/ELT processes, monitor data quality, and deploy models as APIs using cloud services.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-p-1-font-size\">Computing &amp; Data Science Courses<\/h4>\n\n\n\n<div class=\"wp-block-amp-collapsible collapsible-group\">\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"7fa70770-f686-41b9-8359-9337b6eb5d72-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"7fa70770-f686-41b9-8359-9337b6eb5d72-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h6 class=\"wp-block-heading has-text-align-left\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:500\">Directed Study in Computing &amp; Data Sciences<\/h6>\n<\/button>\n\n\n\n<div id=\"7fa70770-f686-41b9-8359-9337b6eb5d72-content\" role=\"region\" aria-labelledby=\"7fa70770-f686-41b9-8359-9337b6eb5d72-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<p class=\"has-heading-narrow-font-family has-p-2-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">Course Code: CDS DS 690<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\">Directed study in Computing &amp; Data Sciences provides students the opportunity to complete directed research in a selected topic not covered in a regularly scheduled course under the supervision of a faculty member. Student and supervising faculty member arrange and document expectations and requirements. Examples include in-depth study of a special topic or independent research project.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull program-banner has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group program-banner__content is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-24ba04c0 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-h-3-font-size\" style=\"line-height:0.9\">Meet the Data &amp; Methods Faculty<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">Professor Mohannad Elhamod teaches key MSBA courses including Unsupervised Learning and Generative AI with LLMs, and currently serves as the coordinator for the Data &amp; Methods concentration. He holds a PhD in Computer Science and brings industry experience from his work as a software developer at Microsoft. Learn more about Professor Elhamod and other Data &amp; Methods faculty below.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profiles\">\n\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/mohannad-elhamod\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/ElhamodMohannad.jpg\" class=\"profile-card__image\" alt=\"Mohannad Elhamod\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Mohannad Elhamod<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Clinical Assistant Professor, Information Systems<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/fang-wan\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/WanFang.jpg\" class=\"profile-card__image\" alt=\"Fang Wan\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Fang Wan<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Clinical Assistant Professor, Information Systems<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/mohammad-soltaniehha\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/SoltaniehhaMohammad.jpg\" class=\"profile-card__image\" alt=\"Mohammad Soltaniehha\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Mohammad Soltaniehha<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Clinical Assistant Professor, Information Systems<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/gordon-burtch\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/BurtchGordon.jpg\" class=\"profile-card__image\" alt=\"Gordon Burtch\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Gordon Burtch<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Allen and Kelli Questrom Professor in Information Systems<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"employers\" class=\"wp-block-heading has-h-3-font-size\" style=\"line-height:0.9\">Meet Stella Vardanega, MSBA Alumna<\/h3>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--70)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b533c34c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded-corners-top-left-bottom-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1487\" height=\"1707\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/Questrom-Headshot-Template-Stella-Vardanega.jpg\" alt=\"\" class=\"wp-image-5514\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/Questrom-Headshot-Template-Stella-Vardanega.jpg 1487w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/Questrom-Headshot-Template-Stella-Vardanega-261x300.jpg 261w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2024\/05\/Questrom-Headshot-Template-Stella-Vardanega-610x700.jpg 610w\" sizes=\"auto, (max-width: 1487px) 100vw, 1487px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group community-quote is-style-rounded-top-right-and-bottom-left has-teal-03-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-amp-blockquote\" style=\"border-left-color:var(--wp--preset--color--questrom-teal);border-left-width:2px\">\n<p class=\"has-primary-font-family has-h-5-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;line-height:1\">With her new degree in hand, Stella Vardanega landed a position at Beckman Coulter Diagnostics, a healthcare technology firm. As an AI\/data scientist, her work involves developing and learning new technologies and techniques to apply data and AI to business-facing problems, applying machine learning and natural language processing skills to the healthcare industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.bu.edu\/questrom\/profiles\/stella-vardanega\/\">Stella Vardanega&#8217;s Profile<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"healthcare-analytics\">\n<div class=\"wp-block-group cards-headline has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--295);padding-bottom:var(--wp--preset--spacing--295)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-style-reverse-columns-mobile has-gray-02-background-color has-background is-layout-flex wp-container-core-columns-is-layout-474577ea wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Healthcare Analytics<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-amp-picture\">\n\t<picture\n\t\tclass=\"wp-block-amp-picture__picture\"\n\t\t\t\t\tstyle=\"width: auto; max-width: 100%;\"\n\t\t\t>\n\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/11\/MSBACapstonePresentations2025-0891-2.jpg\" media=\"(min-width: 1920px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/11\/MSBACapstonePresentations2025-0891-2.jpg\" media=\"(min-width: 1080px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/11\/MSBACapstonePresentations2025-0891-2.jpg\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/11\/MSBACapstonePresentations2025-0891-2.jpg\" media=\"(max-width: 768px)\" \/>\n\t\t\t\t\t\t\t<img\n\t\tid=\"wp-block-amp-picture-6a4f664da4d60\"\n\t\t\tsrc=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/11\/MSBACapstonePresentations2025-0891-2-728x200.jpg\"\n\t\t\tclass=\"wp-block-amp-picture__image\"\n\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t<\/picture>\n\t<\/div>\n\n<style>\n\t#wp-block-amp-picture-6a4f664da4d60 {\n\t\tobject-position: 28% 40%;\n\t}\n\t\t@media screen and (max-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664da4d60 {\n\t\t\tobject-position: 27% 26%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664da4d60 {\n\t\t\tobject-position: 62% 35%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1080px) {\n\t\t#wp-block-amp-picture-6a4f664da4d60 {\n\t\t\tobject-position: 62% 31%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1920px) {\n\t\t#wp-block-amp-picture-6a4f664da4d60 {\n\t\t\tobject-position: 66% 29%;\n\n\t\t}\n\t}\n\t\t\t<\/style>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-fb8aeb9d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-098583f4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group community-columns is-nowrap is-layout-flex wp-container-core-group-is-layout-d5c2624e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group community-heading wp-container-content-e7bfab89 is-vertical is-layout-flex wp-container-core-group-is-layout-cac2f231 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-heading-narrow-font-family has-h-4-font-size\">What is the Healthcare Analytics concentration?<\/h3>\n\n\n\n<p class=\"has-p-1-font-size wp-block-paragraph\">Students learn analytic techniques and concepts in multiple healthcare domains, including: claims data, clinical data, quality data, and pharmaceutical data.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group community-headline is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-f8ed8d12 wp-block-group-is-layout-flex\">\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-ebfaf734\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7a276f3c wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--questrom-red);border-left-width:1px;padding-right:var(--wp--preset--spacing--2);padding-left:var(--wp--preset--spacing--2)\">\n<p class=\"has-heading-narrow-font-family has-h-4-font-size wp-block-paragraph\">MSBA students completing this concentration are prepared for careers in:<\/p>\n\n\n\n<ul class=\"wp-block-list has-p-2-font-size\">\n<li>Healthcare Technology (HealthTech)<\/li>\n\n\n\n<li>Biotechnology and Pharmaceuticals<\/li>\n\n\n\n<li>Healthcare Consulting<\/li>\n\n\n\n<li>Hospital\/Healthcare Systems Operations<\/li>\n\n\n\n<li>Digital Health and Telemedicine<\/li>\n\n\n\n<li>Health Informatics and Data Infrastructure<\/li>\n\n\n\n<li>Healthcare Product Management<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--80)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-ab43422f wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-af5a1382 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Elective Courses<\/h3>\n\n\n\n<p class=\"has-p-1-font-size wp-block-paragraph\">Explore your interests and hone your Healthcare Analytics acumen with the following electives.<\/p>\n<\/div>\n\n\n<div class=\"collapsible-group course-list wp-block-amp-course-list\">\n\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"ba878-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"ba878-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Machine Learning and Data Infrastructure in Health Care<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"ba878-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"ba878-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: ba878<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This course is designed to provide students with a deeper understanding of the key concepts, methods, and tools in data science, machine learning, and data infrastructure applied to the world of health care. The course will cover both theoretical foundations and practical applications of these topics, with a focus on the integration of data science techniques with data infrastructure. The course will include hands-on examples from real world data sets the will enhance skills and experiences in health care.  In addition to reviewing key steps in the data science process (i.e. data preparation, exploratory data analysis, feature engineering, model selection, model evaluation, and model deployment) and machine learning techniques, we\u2019ll explore how to use, apply, and deploy them in various healthcare settings.  Students will learn about data architectures, distributed data processing systems, data pipelines, data transformation, and data visualization tools, and how different healthcare players are solving data challenges at scale.  By the end of the course, students will have developed a deeper understanding of data science, machine learning, and data infrastructure, and will be able to apply these concepts to solve complex problems in a variety of healthcare domains across a multitude of data types.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"hm817-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"hm817-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Advances in Digital Health<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"hm817-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"hm817-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: hm817<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">For students interested in enhancing their skills for positions in the rapidly growing field of healthcare information technology, this course utilizes healthcare delivery, life science, and business leaders to deliver current perspectives and trends in the use of information technology (IT) to enhance patient care outcomes while delivering more cost-effective care. Students explore various methods and approaches that can be applied to both develop and evaluate IT systems encompassing electronic medical records, administrative systems, healthcare mobile applications, and the emerging field of digital therapeutics. The course provides strategic perspectives important to the healthcare chief information officer, chief medical information officer, other managers, prospective healthcare IT entrepreneurs, and users of both clinical and administrative IT systems. Its focus is not on the technical specialist.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"hm848-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"hm848-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Driving Health Sector Innovation<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"hm848-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"hm848-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: hm848<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This course examines an array of compelling opportunities for innovation, incremental and disruptive, across products and services, created within existing organizations or by starting new businesses. It bridges design and implementation, examining the unique and complex array of elements that make successful innovation in the health sector so difficult, and developing the skills and knowledge needed to effectively address those challenges. The course provides a conceptual framework, and then emphasizes hands-on engagement, concrete exercises, written cases, and in-class speakers who are engaged in real-world innovation initiatives. Students will have the opportunity to focus on areas of particular interest and relevance to current or future work. They will leave better equipped to drive or support the viable, value-creating innovation so desperately needed in the health sector.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<h4 class=\"wp-block-heading has-p-1-font-size\">School of Public Health Courses<\/h4>\n\n\n\n<div class=\"wp-block-amp-collapsible collapsible-group\">\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"039a52b4-605e-4744-b3cb-8b5a0943543e-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"039a52b4-605e-4744-b3cb-8b5a0943543e-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h6 class=\"wp-block-heading has-text-align-left\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:500\">Statistical Programming for Biostatisticians<\/h6>\n<\/button>\n\n\n\n<div id=\"039a52b4-605e-4744-b3cb-8b5a0943543e-content\" role=\"region\" aria-labelledby=\"039a52b4-605e-4744-b3cb-8b5a0943543e-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<p class=\"has-heading-narrow-font-family has-p-2-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">Course Code:  SPH BS 803<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\">Graduate Prerequisites: ((SPH PH 717 or SPH BS 704) and SPH BS 723) or SPH BS 800; or consent of instructor. &#8211; This course will focus on skills required for advanced computing applications in biostatistics. Students will learn statistical programming and methods such as loops, functions, macros as well as data visualization techniques in SAS and R. Furthermore, the course will provide and introduction to Linux and basic statistical programming in Python. Lab sessions will also provide students with basic computing skills to enroll to more advanced statistical classes such as SPH BS 830 and SPH BS 857.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"d26937b2-490e-4d06-aa68-39ca8bdf1dd9-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"d26937b2-490e-4d06-aa68-39ca8bdf1dd9-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h6 class=\"wp-block-heading has-text-align-left\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:500\">Statistical Learning with Applications in R<\/h6>\n<\/button>\n\n\n\n<div id=\"d26937b2-490e-4d06-aa68-39ca8bdf1dd9-content\" role=\"region\" aria-labelledby=\"d26937b2-490e-4d06-aa68-39ca8bdf1dd9-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<p class=\"has-heading-narrow-font-family has-p-2-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">Course Code:  SPH BS 806<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\">Graduate Prerequisites: One year of college-level calculus, including multivariable calculus, and linear algebra to cover matrix operations, matrix functions and singular value decomposition. Can&#8217;t be taken together for credit with BS 805. &#8211; This course will focus on skills required for effective conduct of data analysis with statistical packages, primary with R. This course will focus on the multiple regression modeling and multivariate analysis to cover multi-way ANOVA, multiple linear regression, classification and regression trees, automated model search, model fit and diagnostic, and multivariate analysis (PCA and cluster analysis) with particular emphasis on applications in medicine and public health.<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"4ac55a56-7188-46d0-899b-f6d59ed7cba8-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"4ac55a56-7188-46d0-899b-f6d59ed7cba8-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h6 class=\"wp-block-heading has-text-align-left\" style=\"margin-top:0;margin-bottom:0;font-style:normal;font-weight:500\">Digital Disruption In Health: The Effects Of Health Information Technologies On Polices, Delivery<\/h6>\n<\/button>\n\n\n\n<div id=\"4ac55a56-7188-46d0-899b-f6d59ed7cba8-content\" role=\"region\" aria-labelledby=\"4ac55a56-7188-46d0-899b-f6d59ed7cba8-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<p class=\"has-heading-narrow-font-family has-p-2-font-size wp-block-paragraph\" style=\"text-transform:uppercase\">Course Code:  SPH PM 804<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\">Graduate Prerequisites: (SPHPH719) or consent from instructor. &#8211; Globally recognized digital expert and professor, David L. Rogers, argues that digital transformation for organizations is not about the technology and tools that are often over emphasized when approaching a shift to a digitally enabled- world, but instead is more about strategy and a new way of thinking. According to Rogers, there are five domains of strategy to approach digital transformation: Customer, Competition, Data, Innovation, and Value. This course will address both&#8211;learning about the tools and technologies in healthcare, while also understanding how to use those to strategically transform care including improvements in equity, efficiency, effectiveness, and patient and provider satisfaction. This course will introduce students to the policy and application of digital tools and models across the healthcare delivery system, including learning about and critically assessing concepts such as patient engagement, interoperability, telehealth, artificial intelligence, big data and analytics, health information technology (HIT) adoption and communication, data security, among others. Students demonstrate their knowledge through a team project, presenting their own proposal on using digital tools and technology to transform the healthcare sector. Case studies, readings, and interactive exercises in class round out topic knowledge and application.<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--70)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull program-banner has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group program-banner__content is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-24ba04c0 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-h-3-font-size\" style=\"line-height:0.9\">Meet the Healthcare Analytics Faculty<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">Get to know the Healthcare Analytics faculty, such as Ned McCague, who currently coordinates the Healthcare Concentration for MSBA and is the Senior Director of AI and Predictive Modeling at Arcadia, a healthcare technology company. He also teaches graduate-level courses in machine learning at BU&#8217;s medical campus and MIT.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profiles\">\n\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/ned-mccague\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img decoding=\"async\" class=\"profile-card__image\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/themes\/amp-theme\/dist\/images\/blocks\/profiles\/profile-placeholder-2x.jpg\" alt=\"Placeholder\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Ned McCague<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Lecturer, Information Systems<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/rena-conti\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/ContiRena.jpg\" class=\"profile-card__image\" alt=\"Rena Conti\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Rena Conti<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Professor, Markets, Public Policy, and Law<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/abraham-avi-seidmann\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/SeidmannAbraham(Avi).jpg\" class=\"profile-card__image\" alt=\"Abraham (Avi) Seidmann\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Abraham (Avi) Seidmann<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Professor, Information Systems<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"employers\" class=\"wp-block-heading has-h-3-font-size\" style=\"line-height:0.9\">Meet Rohan Chaudhary, MSBA Alumnus<\/h3>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--70)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b533c34c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded-corners-top-left-bottom-right\"><img loading=\"lazy\" decoding=\"async\" width=\"608\" height=\"450\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Rohan-Chaudhary-930.jpeg\" alt=\"\" class=\"wp-image-19159\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Rohan-Chaudhary-930.jpeg 608w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Rohan-Chaudhary-930-300x222.jpeg 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group community-quote is-style-rounded-top-right-and-bottom-left has-teal-03-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-amp-blockquote\" style=\"border-left-color:var(--wp--preset--color--questrom-teal);border-left-width:2px\">\n<p class=\"has-primary-font-family has-h-5-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;line-height:1\">With three years of experience, Rohan Chaudhary is a leader in the Healthcare Analytics field. As a Data Engineer at Aetna, he&#8217;s driven to make a tangible impact in his career, engages in knowledge-sharing sessions, and is dedicated to fostering a collaborative and inclusive work environment. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/rohanc-msba\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Rohan Chaudhary&#8217;s LinkedIn. <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"marketing-analytics\">\n<div class=\"wp-block-group cards-headline has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--295);padding-bottom:var(--wp--preset--spacing--295)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-style-reverse-columns-mobile has-gray-02-background-color has-background is-layout-flex wp-container-core-columns-is-layout-474577ea wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Marketing Analytics<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-amp-picture\">\n\t<picture\n\t\tclass=\"wp-block-amp-picture__picture\"\n\t\t\t\t\tstyle=\"width: auto; max-width: 100%;\"\n\t\t\t>\n\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4739.jpg\" media=\"(min-width: 1920px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4739.jpg\" media=\"(min-width: 1080px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4739.jpg\" media=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4739.jpg\" media=\"(max-width: 768px)\" \/>\n\t\t\t\t\t\t\t<img\n\t\tid=\"wp-block-amp-picture-6a4f664dab15a\"\n\t\t\tsrc=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/20220511-Copy-of-MSBA-posters-4739-728x200.jpg\"\n\t\t\tclass=\"wp-block-amp-picture__image\"\n\t\t\talt=\"\"\n\t\t\t\t\t\/>\n\t\t\t<\/picture>\n\t<\/div>\n\n<style>\n\t#wp-block-amp-picture-6a4f664dab15a {\n\t\tobject-position: 56% 3%;\n\t}\n\t\t@media screen and (max-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664dab15a {\n\t\t\tobject-position: 55% 24%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 768px) {\n\t\t#wp-block-amp-picture-6a4f664dab15a {\n\t\t\tobject-position: 62% 35%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1080px) {\n\t\t#wp-block-amp-picture-6a4f664dab15a {\n\t\t\tobject-position: 57% 26%;\n\n\t\t}\n\t}\n\t\t\t\t@media screen and (min-width: 1920px) {\n\t\t#wp-block-amp-picture-6a4f664dab15a {\n\t\t\tobject-position: 54% 18%;\n\n\t\t}\n\t}\n\t\t\t<\/style>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-fb8aeb9d wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-098583f4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group community-columns is-nowrap is-layout-flex wp-container-core-group-is-layout-d5c2624e wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group community-heading wp-container-content-e7bfab89 is-vertical is-layout-flex wp-container-core-group-is-layout-cac2f231 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-heading-narrow-font-family has-h-4-font-size\">What is the Marketing Analytics concentration?<\/h3>\n\n\n\n<p class=\"has-p-1-font-size wp-block-paragraph\">Students learn the process of collecting and analyzing marketing data to understand customer behavior, evaluate marketing performance, and optimize marketing strategies. Students seeking to specialize in marketing analytics complete 3 or more related electives.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group community-headline is-vertical is-content-justification-right is-layout-flex wp-container-core-group-is-layout-f8ed8d12 wp-block-group-is-layout-flex\">\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-ebfaf734\"><\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-7a276f3c wp-block-group-is-layout-flex\" style=\"border-left-color:var(--wp--preset--color--questrom-red);border-left-width:1px;padding-right:var(--wp--preset--spacing--2);padding-left:var(--wp--preset--spacing--2)\">\n<p class=\"has-heading-narrow-font-family has-h-4-font-size wp-block-paragraph\">MSBA students completing this concentration are prepared for careers in:<\/p>\n\n\n\n<ul class=\"wp-block-list has-p-2-font-size\">\n<li>Product\/Category Management<\/li>\n\n\n\n<li>Brand &amp; Communications<\/li>\n\n\n\n<li>Digital &amp; Performance Marketing<\/li>\n\n\n\n<li>Customer Insights &amp; Market Research<\/li>\n\n\n\n<li>Sales &amp; Channel Marketing<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--80)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-container-core-group-is-layout-ab43422f wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-af5a1382 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Elective Courses<\/h3>\n\n\n\n<p class=\"has-p-1-font-size wp-block-paragraph\">Explore your interests and hone your Healthcare Analytics acumen with the following electives.<\/p>\n<\/div>\n\n\n<div class=\"collapsible-group course-list wp-block-amp-course-list\">\n\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"ba860-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"ba860-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Topics in Digital Marketing Analytics <\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"ba860-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"ba860-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: ba860<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This is an introductory course on Digital Marketing emphasizing analytics that seeks to familiarize students with digital marketing tactics. At the heart of marketing lies consumers and their marketing journey through the stages of awareness, intent, conversion and finally retention. In this course, we will learn how digital has revolutionized the interactions between firms and consumers along this journey. Digital offers powerful tactics to reach consumers along the funnel: online display ads raise awareness, search listings reach consumers with intent, on-site e-commerce marketing facilitate conversion, and social medial both energizes and retains customers.\r\n<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"mk864-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"mk864-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Pricing Strategy and Tactics<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"mk864-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"mk864-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: mk864<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This course focuses on the practical needs of the marketing manager making pricing decisions.  Students learn the techniques of strategic analysis necessary to price more profitably by evaluating the price sensitivity of buyers, determining relevant costs, anticipating and influencing competitors&#039; pricing and formulating an appropriate pricing strategy.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"collapsible course\">\n\t\t\t\t<button\n\t\t\t\t\tid=\"mk852-toggle\"\n\t\t\t\t\ttype=\"button\"\n\t\t\t\t\tclass=\"collapsible__toggle\"\n\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\taria-controls=\"mk852-content\"\n\t\t\t\t>\n\t\t\t\t\t<span class=\"collapsible__icon\"><\/span>\n\t\t\t\t\t<h6 class=\"collapsible__heading\">Data Driven Marketing Decisions<\/h6>\n\t\t\t\t<\/button>\n\t\t\t\t<div\n\t\t\t\t\tid=\"mk852-content\"\n\t\t\t\t\tclass=\"collapsible__content\"\n\t\t\t\t\trole=\"region\"\n\t\t\t\t\taria-labelledby=\"mk852-toggle\"\n\t\t\t\t>\n\t\t\t\t\t<div class=\"collapsible__body\">\n\t\t\t\t\t\t<p class=\"course__code\">COURSE CODE: mk852<\/p>\n\t\t\t\t\t\t<p class=\"course__description\">This course will focus on developing marketing strategies driven by marketing analytics. Topics covered include market segmentation, targeting, and positioning, new product test marketing, market response models, customer profitability, social media, and marketing resource allocation.  The course will draw on and extend students\u2019 understanding of issues related to quantitative analysis and principles of marketing. The course will use a combination of cases, lectures, simulations, and a hands-on project to develop these skills.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n\n<div class=\"wp-block-amp-collapsible collapsible-group\">\n<div class=\"wp-block-amp-collapsible-item collapsible\">\n<button id=\"c5b4ae4f-0a17-43a8-8bd8-c74f9e77f8b5-toggle\" type=\"button\" aria-expanded=\"false\" aria-controls=\"c5b4ae4f-0a17-43a8-8bd8-c74f9e77f8b5-content\" class=\"wp-block-amp-collapsible-toggle collapsible__toggle\"><span class=\"collapsible__icon\"><\/span>\n<h6 class=\"wp-block-heading\" style=\"margin-top:0;margin-bottom:0;font-weight:500\">Analytics for Customer Strategy<\/h6>\n<\/button>\n\n\n\n<div id=\"c5b4ae4f-0a17-43a8-8bd8-c74f9e77f8b5-content\" role=\"region\" aria-labelledby=\"c5b4ae4f-0a17-43a8-8bd8-c74f9e77f8b5-toggle\" class=\"wp-block-amp-collapsible-content collapsible__content\"><div class=\"collapsible__body\">\n<p class=\"has-heading-narrow-font-family wp-block-paragraph\">Course Code: BA881<\/p>\n\n\n\n<p class=\"has-p-2-font-size wp-block-paragraph\">In this course, students learn the principal methods of analytics used to maximize customer profitability. They learn statistical tools to identify, target, acquire and develop profitable customers for the long term. Using a rich range of cases drawn from B2C and B2B companies, emphasis is placed on drawing insights from the analyses to inform business strategy. Students will learn to solve core marketing challenges using analytics including measuring demand, defining customer segments, targeting customers for acquistion, and developing customers for profitability.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--70)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull program-banner has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group program-banner__content is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-10dd94be wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-24ba04c0 wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-h-3-font-size\" style=\"line-height:0.9\">Meet the Marketing Analytics Faculty<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color wp-block-paragraph\">Professor Shuba Srinivasan leads the MSBA Marketing Analytics Concentration at Questrom. She teaches the elective Pricing Strategy and Tactics and conducts research on strategic marketing challenges, with a focus on how marketing activities drive financial performance. Her work draws on deep expertise in time-series analysis and econometrics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-amp-profiles\">\n\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/shuba-srinivasan\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/SrinivasanShuba.jpg\" class=\"profile-card__image\" alt=\"Shuba Srinivasan\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Shuba Srinivasan<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Norman and Adele Barron Professor in Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/paul-stillman\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/StillmanPaul.jpg\" class=\"profile-card__image\" alt=\"Paul Stillman\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Paul Stillman<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Assistant Professor, Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/nina-mazar\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/MazarNina.jpg\" class=\"profile-card__image\" alt=\"Nina Mazar\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Nina Mazar<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Professor, Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"profile-card\">\n\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/garrett-johnson\/\" class=\"profile-card__link\">\n\t\t\t\t\t<img src=\"http:\/\/questromapps.bu.edu\/images\/facstaff\/JohnsonGarrett.jpg\" class=\"profile-card__image\" alt=\"Garrett Johnson\" loading=\"lazy\" decoding=\"async\" \/>\t\t\t\t\t<span class=\"profile-card__view\">View Profile<\/span>\n\t\t\t\t<\/a>\n\t\t\t\t<div class=\"profile-card__profile\">\n\t\t\t\t\t<h6 class=\"profile-card__name\">Garrett Johnson<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"profile-card__role\">Associate Professor, Marketing<\/p>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:var(--wp--preset--spacing--60)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"employers\" class=\"wp-block-heading has-h-3-font-size\" style=\"line-height:0.9\">Meet Shrey Sood, MSBA Alumnus<\/h3>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--70)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-b533c34c wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-style-rounded-corners-top-left-bottom-right\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Shrey-Sood-Featured-Image-1200x800-2024-psd-.webp\" alt=\"\" class=\"wp-image-19167\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Shrey-Sood-Featured-Image-1200x800-2024-psd-.webp 1200w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Shrey-Sood-Featured-Image-1200x800-2024-psd--300x200.webp 300w, https:\/\/www.bu.edu\/questrom\/wp-content\/uploads\/sites\/2\/2025\/09\/Shrey-Sood-Featured-Image-1200x800-2024-psd--700x467.webp 700w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-group community-quote is-style-rounded-top-right-and-bottom-left has-teal-03-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<blockquote class=\"wp-block-amp-blockquote\" style=\"border-left-color:var(--wp--preset--color--questrom-teal);border-left-width:2px\">\n<p class=\"has-primary-font-family has-h-5-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;line-height:1\">Shrey Sood\u2019s passion for technology, coupled with his curiosity about combining it with business, led him to Boston University to study how to develop data-driven solutions. He is now a Marketing Research Manager at Fidelity.<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/soodshrey\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shrey Sood&#8217;s LinkedIn. <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--50)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull deadlines has-gray-01-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-a392e358 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--310);padding-bottom:var(--wp--preset--spacing--310)\">\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"line-height:0.9\">Upcoming MSBA Admissions Events<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Attend an event and <strong>apply for free.<\/strong> Join us to discover program insights and enjoy a waived application fee when you apply to a Questrom graduate degree program. <\/p>\n\n\n\n<div class=\"wp-block-group upcoming-events__list has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-amp-upcoming-events\">\n\t\t\t\t\t<article class=\"upcoming-events__card\">\n\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/event\/washington-d-c-11-in-person-advising-sessions\/\" class=\"upcoming-events__card-link\">\n\t\t\t\t\t\t<h3 class=\"wp-block-heading upcoming-events__card-title has-h-6-font-size\">\n\t\t\t\t\t\t\tWashington D.C. &#8211; 1:1 In Person Advising Sessions (Pre-GMAC Tour Event)\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<p class=\"upcoming-events__card-day has-heading-narrow-font-family has-h-8-font-size\">\n\t\t\t\t\t\t\t<!-- day of the week, month day -->\n\t\t\t\t\t\t\tThursday, July 9\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<p class=\"upcoming-events__card-hour has-primary-font-family has-small-font-size\">\n\t\t\t\t\t\t\t3:00 PM\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<article class=\"upcoming-events__card\">\n\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/event\/gmac-the-mba-tour-washington-dc-2\/\" class=\"upcoming-events__card-link\">\n\t\t\t\t\t\t<h3 class=\"wp-block-heading upcoming-events__card-title has-h-6-font-size\">\n\t\t\t\t\t\t\tWashington D.C. &#8211; GMAC &#8211; The MBA Tour\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<p class=\"upcoming-events__card-day has-heading-narrow-font-family has-h-8-font-size\">\n\t\t\t\t\t\t\t<!-- day of the week, month day -->\n\t\t\t\t\t\t\tThursday, July 9\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<p class=\"upcoming-events__card-hour has-primary-font-family has-small-font-size\">\n\t\t\t\t\t\t\t5:00 PM\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t<\/article>\n\t\t\t\t\t\t\t\t<article class=\"upcoming-events__card\">\n\t\t\t\t\t<a href=\"https:\/\/www.bu.edu\/questrom\/event\/nyc-11-in-person-advising-sessions\/\" class=\"upcoming-events__card-link\">\n\t\t\t\t\t\t<h3 class=\"wp-block-heading upcoming-events__card-title has-h-6-font-size\">\n\t\t\t\t\t\t\tNew York City &#8211; 1:1 In Person Advising Sessions (Pre-GMAC Tour Event)\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<p class=\"upcoming-events__card-day has-heading-narrow-font-family has-h-8-font-size\">\n\t\t\t\t\t\t\t<!-- day of the week, month day -->\n\t\t\t\t\t\t\tFriday, July 10\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<p class=\"upcoming-events__card-hour has-primary-font-family has-small-font-size\">\n\t\t\t\t\t\t\t4:00 PM\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/a>\n\t\t\t<\/article>\n\t\t\t\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons upcoming-events__buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/questrom\/graduate-programs\/admissions\/events-and-campus-visits\/\">\n          All Graduate Admissions Events\n        <\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-teal-03-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--310);padding-bottom:var(--wp--preset--spacing--310)\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile customize-mba-columns is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44%\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-474fd661 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-h-1-font-size\" style=\"line-height:0.9\">Ready to Apply?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve submitted your materials, we\u2019ll start the review process. We\u2019re happy to answer your questions along the way.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/admissions\/\" target=\"_blank\" rel=\"noreferrer noopener\">MSBA Admissions<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\">\n<div class=\"wp-block-group is-style-paper has-white-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-8f167ef5 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-heading-narrow-font-family\" style=\"font-weight:500\">Application Deadlines<\/h3>\n\n\n\n<ul style=\"font-weight:500\" class=\"wp-block-list is-style-double-spaced-list has-heading-font-family has-h-6-font-size\">\n<li>Round 1: 10\/13\/2026<\/li>\n\n\n\n<li>Round 2: 11\/17\/2026<\/li>\n\n\n\n<li>Round 3: 1\/7\/2027<\/li>\n\n\n\n<li>Round 4: 2\/16\/2027<\/li>\n\n\n\n<li>Round 5: 3\/16\/2027<\/li>\n\n\n\n<li>Round 6: 4\/20\/2027<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-white-cta-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/questrom\/graduate-programs\/specialty-masters-programs\/ms-in-business-analytics\/admissions\/#deadlines\" target=\"_blank\" rel=\"noreferrer noopener\">All deadlines &amp; details<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Concentrations that Align with Your Trajectory The Healthcare, Marketing, and Data &amp; Methods concentrations are designed to align with a range of professional interests and backgrounds, allowing students to deepen [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":3200,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19131","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master in Business Analytics Concentrations | Questrom School of Business<\/title>\n<meta name=\"description\" content=\"The MS in Business Analytics Concentrations Data Methods, Marketing Analytics, and Healthcare Analtyics are designed for students to build industry-relevant analytics skills and make meaningful business impacts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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