Susan Fournier

An Interview with Dean Fournier on Closing the Gender Wage Gap

Susan Fournier, Allen Questrom Professor and Dean at BU Questrom sat down with Authority Magazine’s Candice Georgiadis, as part of her ongoing series: “Here Are 5 Things We Need to Do to Close the Gender Wage Gap.” Dean Fournier posits the following: “Here is what’s really interesting. Wage gaps are most significant in high skilled […]

Strong human brand wins campaign

The 2016 presidential election can teach us more than a thing or two. And the list is long. On it, is marketing. More specifically, by examining America’s two recent campaigns for president we can uncover many valuable lessons on brand relationships. Susan Fournier, Senior Associate Dean, Questrom Professor in Management, and Professor in Marketing, says […]