Dean Susan Fournier Receives Prestigious ACR Fellow Award
The Association for Consumer Research (ACR) announces Susan Fournier, the Allen Questrom Professor and Dean of the Questrom School of Business at Boston University, as its latest ACR Fellow.
Susan Fournier
An Interview with Dean Fournier on Closing the Gender Wage Gap
Susan Fournier, Allen Questrom Professor and Dean at BU Questrom sat down with Authority Magazine’s Candice Georgiadis, as part of her ongoing series: “Here Are 5 Things We Need to Do to Close the Gender Wage Gap.” Dean Fournier posits the following: “Here is what’s really interesting. Wage gaps are most significant in high skilled […]
Strong human brand wins campaign
The 2016 presidential election can teach us more than a thing or two. And the list is long. On it, is marketing. More specifically, by examining America’s two recent campaigns for president we can uncover many valuable lessons on brand relationships. Susan Fournier, Senior Associate Dean, Questrom Professor in Management, and Professor in Marketing, says […]
Make a List, Check it Twice
WalletHub features Susan Fournier’s advice on how to avoid holiday overspending.