The 2016 presidential election can teach us more than a thing or two. And the list is long. On it, is marketing. More specifically, by examining America’s two recent campaigns for president we can uncover many valuable lessons on brand relationships. Susan Fournier, Senior Associate Dean, Questrom Professor in Management, and Professor in Marketing, says […]
Tag: Questrom School of Business
Is there one strategy for paying off a large credit card debt that surpasses other? Remi Trudel, Assistant Professor of Marketing suggests yes, in an article for Harvard Business Review.
Berkshire Hathaway CEO shares sincere advice with Questrom’s Graduate Finance and Investment Club students.
Harvard Business Review (HBR) features an article by Jonathan Woodson, Jayakanth Srinivasan & their colleagues. The article focuses on the U.S Army’s implementation of precise treatments for war-related behavioral conditions.
Boston University students have reasons to rejoice. A report published by Times Higher Education, placed the University 11th in the world and 7th in the nation for its global employability.
WalletHub features Susan Fournier’s advice on how to avoid holiday overspending.
Four Questrom MBA students place second in Harvard Marketing Conference case competition.
In an opinion-ed for Business Insider, Questrom finance Professor Mark T. Williams deconstructs presidential candidate Donald Trump’s economic policy.
Ken Freeman, Allen Questrom Professor and Dean led a conversation with Joseph Boardman and Barry Melnkovic, leaders from Amtrak, for Questrom’s Dean’s Speaker Series.
Research by Carey Morewedge indicates why you might not.