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Boston University

Two Questrom alumni make the 2020 Forbes 30 under 30

During his senior year, Will Denslow (along with business partner Brian Zitin) skipped class to work on a brokerage firm that used algorithms to source deals, selling a total of $5 million in real estate. Hyped by that success and having identified inefficiencies in the homebuying process, they founded Reggora, which uses an “Uber-style platform” […]

Sadness — not disgust — intensifies cravings in smokers

Smokers’ cravings for cigarettes are strong on their own, but work by Questrom and Harvard researchers suggests one emotion can trigger an even more acute desire to light up. A handful of new studies published in the Proceedings of the National Academy of Sciences indicates that sadness is linked to more intense cravings for an […]

What’s the value of your data to advertisers — and to you?

In recent years, increasingly sophisticated technology has given advertisers the ability to track online behavior and offer ever-more targeted ads to consumers. The change hasn’t gone over well with the public: two-thirds of Americans say they oppose this type of advertising. Politicians such as California governor Gavin Newsom have gone so far as to suggest […]

A Questrom Student’s Cancer Makes Him the First User of His Own Planning App

Sean Doherty says creating Hang helped him forget he was ill It began as an entrepreneurial exercise. On a jog along the beach at his Connecticut hometown with a friend last spring, Sean Doherty discussed the difficulties of arranging get-togethers with friends: text invitations can be missed or buried in unrelated group chats or liked […]