Meet Our Students

Zhengrong Gu is a doctoral student in Marketing at Boston University Questrom School of Business. Her research interests include digital advertising and its privacy issues. She received her B.A. in Advertising from Shanghai International Studies University and M.S. in Data Science from Georgetown University. Her prior professional experience includes customized advertising, e-commerce operations, data analysis, and UI/UX design at companies such as McDonald’s, Ford Motor, and PayPal.