Zhengrong Gu

    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

Zhengrong Gu is a doctoral student in Marketing at Boston University Questrom School of Business. Her research interests include digital advertising and its privacy issues. She received her B.A. in Advertising from Shanghai International Studies University and M.S. in Data Science from Georgetown University. Her prior professional experience includes customized advertising, e-commerce operations, data analysis, and UI/UX design at companies such as McDonald’s, Ford Motor, and PayPal.

  • MS, Georgetown University, 2021
  • BA, Shanghai International Studies University, 2019