Mengchen Zheng

  • Office Rafik B. Hariri Building
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

Research Interests
Identity, social perception, consumer wellness and well-being, symbolic consumption

Maggie Zheng is a third-year Ph.D. student at Boston University. Maggie’s research investigates how people make inferences based on others’ consumption decisions in the context of hobbies, caregiving, and cosmetic surgery industries.

She employs various research methods, including lab experiments, surveys, natural language processing, and machine learning.