Meet Our Students

Chen Jing is a Ph.D. candidate in quantitative marketing. He has a broad interest in firm brand management, particularly in understanding firms’ value-based connections with their customers and stakeholders, including ESG (Environmental, Social, and Governance) and sociopolitical involvement. Methodologically, Chen uses quasi-experimental approaches to establish causal inference and leverages Natural Language Processing (NLP) and Large Language Models to gain textual insights.