Katie BullmanMBA Berkeley, California
“BU is the best choice for me because it’s a collaborative atmosphere where I genuinely feel supported by my classmates and professors. There’s no room for ego. We truly are a close community.”
Four years at a small digital marketing agency in San Francisco just wasn’t doing it for Katie Bullman. Managing strategy, planning, and execution of media activities was a good start. But Katie quickly understood that she needed to learn more about the business of business.
“As I began to progress in my career,” she says, “I realized I had very little experience outside of my core capabilities, which are marketing and digital technology. I decided to pursue a general MBA in order to diversify my skill set and gain a deeper grasp of basic business acumen.”
So she came to BU, where she’s had a full range of learning experiences. “I joined clubs that lied within my core capabilities and ones that simply sounded interesting. I tried different volunteering opportunities, such as Link Day, to better understand the inner workings of non-profits and make an impact in the community. And because of required core classes, I found interests outside of marketing, more specifically in strategy and organizational behavior.”
Bullman’s experiences aren’t confined to Commonwealth Avenue. She worked at Dunkin’ Brands as a consumer engagement marketing intern for Baskin’ Robbins. Duties included management of the day-to-day activities of Baskin’ Robbins’ digital assets, such as the website, social programs, and email campaigns. “The experience taught me how to coordinate with multiple teams inside and outside a publically traded organization,” Bullman says. “More specifically, I worked closely with brand managers, customer insight teams, vendors, external agencies, and operation teams in developing new digital programs. It didn’t hurt that there was unlimited free coffee, donuts, and ice cream!”
Bullman went even farther afield with Questrom’s European Field Seminar. “It was by far the most valuable experience I’ve had in the program,” she says. “Not only did we get to travel to Amsterdam, Brussels, Paris, and Budapest, we met with top executives at companies such as L’Oreal, Audi, and the European Commission. It was a great opportunity to learn the culture of different European countries as well as the complex inner workings of the European Union.”
Along with these incredible opportunities, Bullman has learned something more important: that a Questrom education is valuable on every level. “Not only did the MBA teach me fundamental business skills, like how to read a balance sheet,” she says, “but it also gave me tools to be an ethical leader, no matter the job title or industry.”