Tesary Lin

Assistant Professor, Marketing

My research focuses on how information and data moderate the relationship between firms and consumers. I am particularly interested in consumer privacy preferences, the impact of privacy policies, and analytics tools that adapt to the modern information environment.

    Education
  • PhD, University of Chicago, 2020
    Publications
  • Lin, T., Misra, S. (In Press). "The Identity Fragmentation Bias", Marketing Science
  • Lin, T. (In Press). "Valuing Intrinsic and Instrumental Preferences for Privacy", Marketing Science
  • Lin, T., Misra, S. (2022). "Frontiers: The Identity Fragmentation Bias", Marketing Science, 41 (3), 433-440
    Research Presentations
  • Lin, X. The Identity Fragmentation Bias, Virtual Quant Marketing Seminar, Zoom, 2021
  • Lin, X. Humans in the Data Loop: Valuing Consumer Data in Digital Advertising, Marketing Science, Zoom, 2021
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, Ribstein Law and Economics Workshop, George Mason University, 2021
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, TSE Digital Economics Conference, Zoom, 2021
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, INFORMS Annual Meeting, Zoom, 2020
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, BU Cyber Alliance Workshop, Boston, 2020
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, NBER Summer Institute---IT & Digitization, Cambridge, 2020
  • Lin, X. Valuing Intrinsic and Instrumental Preferences for Privacy, Ithaca, 2020
    Awards and Honors
  • 2020, Sheth Foundation ISMS Doctoral Dissertation Award
  • 2019, Clayton Doctoral Dissertation Proposal Competition Award, Marketing Science Institute