Peter Howard

Professor of the Practice, Marketing Executive Director, Questrom Digital Business Institute Executive Director, MSDT Program
  • Office 515D
  • BOSTON UNIVERSITY
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

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Professor of the Practice in Marketing, Executive Director of the Questrom Digital Business Institute and Executive Director of the Masters of Science in Digital Technology (MSDT) program.

The Digital Business Institute serves as an incubator, accelerator and orchestrator for research and experiential learning initiatives across Questrom, in partnership with the business community.

Prior Experience:
• Managing Director with Accenture Interactive, the digital experience agency within the global consulting firm Accenture
• Chief Marketing Officer for a $3 billion online travel business
• Head of Online Business Units for Staples (major office products company). Led the $2 billion North American business unit and also the $1 billion multichannel European business unit, based in Paris and Amsterdam.
• VP of Marketing for Ross-Simons, a n omnichannel jewelry and giftware retailer.
• Marketing roles with Digital Equipment Corporation and the Bradford Exchange.

    Education
  • MBA, University of Chicago, 1986
  • AB, University of Chicago, 1980
    Awards and Honors
  • 2023, Questrom Award for Institutional Leadership