Bin Gu

Everett W. Lord Distinguished Faculty Scholar Professor, Information Systems Department Chair, Information Systems
  • Phone 617-353-5409
  • Office 647A
    Questrom School of Business
    Rafik B. Hariri Building
    595 Commonwealth Avenue
    Boston, MA 02215

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  • PhD, University of Pennsylvania, 2002
  • MA, University of Pennsylvania, 2001
  • BEng, Shanghai Jiaotong University, 1995
  • Xue, M., Cao, X., Feng, X., Gu, B., Zhang, Y. (2022). "Is College Education Less Necessary with AI? Evidence from Firm-Level Labor Structure Changes", Journal of Management Information Systems, 39 (3), 865-905
  • Liang, C., Peng, J., Hong, Y., Gu, B. (2022). "The Hidden Costs and Benefits of Monitoring in the Gig Economy", Information Systems Research
  • Berente, N., Gu, B., Recker, J., Santhanam, R. (2021). "Managing Artificial Intelligence", MIS Quarterly, 45 (3), 1433-1450
  • Wiesche, M., Joseph, D., Thatcher, J., Gu, B., Krcmar, H. (2020). "IT Workforce Research Curation", MIS Quarterly Research Curation Series
  • Yoo, E., Rabinovich, E., Gu, B. (2020). "The Growth of Follower Networks on Social Media Platforms for Humanitarian Operations", Production and Operations Management, 29 (12), 2696-2715
  • He, L., Xue, M., Gu, B. (2020). "Internet-of-things Enabled Supply Chain Planning and Coordination with Big Data Services: Certain Theoretic Implications", Journal of Management Science and Engineering, 5 (1), 1-22
  • Yoo, E., Gu, B., Rabinovich, E. (2019). "Diffusion on Social Media Platforms: A Point Process Model for Interaction Among Similar Content", Journal of Management Information Systems, 36 (4), 1105-1141
  • Mousavi, R., Gu, B. (2019). "The Impact of Twitter Adoption on Lawmakers’ Voting Orientations", Information Systems Research, 30 (1), 133-153
  • Chen, W., Gu, B., Ye, Q., Zhu, K. (2019). "Measuring and Managing the Externality of Managerial Responses to Online Customer Reviews", Information Systems Research, 30 (1), 81-96
  • Huang, N., Burtch, G., Gu, B., Hong, Y., Liang, C., Wang, K., Fu, D., Yang, B. (2019). "Motivating User-Generated Content with Performance Feedback: Evidence From Randomized Field Experiments", Management Science, 65 (1), 327-345
  • Zhang, J., Fan, M., Gu, B., Mookerjee, V., Zhang, B., Zhao, J. (2018). "Business Values/Implications of AI and Machine Learning", Data and Information Management, 2 (3), 121-129
  • Kim, Y., Jarvenpaa, S., Gu, B. (2018). "External Bridging and Internal Bonding: Unlocking the Generative Resources of Member Time and Attention Spent in Online Communities", MIS Quarterly, 42 (1), 265-283
  • Ho, C., Damien, P., Gu, B., Konana, P. (2017). "The Time-varying Nature of Social Media Sentiments in Modeling Stock Returns", Decision Support Systems, 101 69-81
  • Ge, R., Feng, J., Gu, B., Zhang, P. (2017). "Predicting and Deterring Default with Social Media Information in Peer-to-Peer Lending", Journal of Management Information Systems, 34 (2), 401-424
  • Luo, X., Gu, B., Zhang, J., Phang, C. (2017). "Expert Blogs and Consumer Perceptions of Competing Brands", MIS Quarterly, 41 (2), 371-395
  • Tan, C., Jiang, W., Gu, B. (2017). "Guest Editorial: Special Issue on Embracing the Internet of Things to Drive Data-driven Decisions", Journal of Management Analytics, 4 (1), 1-2
  • Gu, B., Jiang, W., Tan, C. (2016). "Theme: Embracing the Internet of Things to Drive Data-Driven Decisions", Journal of Management Analytics, 3 (2), 189-190
  • Fang, Z., Gu, B., Luo, X., Xu, Y. (2015). "Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions", Information Systems Research, 26 (3), 552-564
  • Dissanayake, I., Zhang, J., Gu, B. (2015). "Task Division for Team Success in Crowdsourcing Contests: Resource Allocation and Alignment Effects", Journal of Management Information Systems, 32 (2), 8-39
  • Zheng, Z., Pavlou, P., Gu, B. (2014). "Latent Growth Modeling for Information Systems: Theoretical Extensions and Practical Applications", Information Systems Research, 25 (3), 547-568
  • Gu, B., Konana, P., Raghunathan, R., Chen, H. (2014). "The Allure of Homophily in Social Media: Evidence from Investor Responses on Virtual Communities", Information Systems Research, 25 (3), 604-617
  • Gu, B., Ye, Q. (2014). "First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction", Production and Operations Management, 23 (4), 570-582
  • Park, J., Gu, B., Leung, A., Konana, P. (2014). "An Investigation of Information Sharing and Seeking Behaviors in Online Investment Communities", Computers in Human Behavior, 31 1-12
  • Park, J., Konana, P., Gu, B., Kumar, A., Raghunathan, R. (2013). "Information Valuation and Confirmation Bias in Virtual Communities: Evidence from Stock Message Boards", Information Systems Research, 24 (4), 1050-1067
  • Gu, B., Tang, Q., Whinston, A. (2013). "The Influence of Online Word-of-mouth on Long Tail Formation", Decision Support Systems, 56 474-481
  • Li, X., Gu, B., Liu, H. (2013). "Price Dispersion and Loss-Leader Pricing: Evidence from the Online Book Industry", Management Science, 59 (6), 1290-1308
  • Gu, B., Konana, P., Chen, H. (2012). "Corrigendum to “Identifying Consumer Consideration Set at the Purchase Time from Aggregate Purchase Data in Online Retailing” [Decis. Support Syst. 53/3 (2012) 625–633]", Decision Support Systems, 54 (1), 813-813
  • Tang, Q., Gu, B., Whinston, A. (2012). "Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model", Journal of Management Information Systems, 29 (2), 41-76
  • Gu, B., Konana, P., Chen, H. (2012). "Identifying Consumer Consideration Set at the Purchase Time from Aggregate Purchase Data in Online Retailing", Decision Support Systems, 53 (3), 625-633
  • Park, J., Gu, B., Lee, H. (2012). "The Relationship Between Retailer-hosted and Third-party-hosted WOM Sources and Their Influence on Retailer Sales", Electronic Commerce Research and Applications, 11 (3), 253-261
  • Gu, B., Park, J., Konana, P. (2012). "Research Note—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products", Information Systems Research, 23 (1), 182-196
  • Xue, L., Ray, G., Gu, B. (2011). "Environmental Uncertainty and IT Infrastructure Governance: A Curvilinear Relationship", Information Systems Research, 22 (2), 389-399
  • Ye, Q., Li, G., Gu, B. (2011). "A Cross-cultural Validation of the Web Usage-related Lifestyle Scale: An Empirical Investigation in China", Electronic Commerce Research and Applications, 10 (3), 304-312
  • Ye, Q., Law, R., Gu, B., Chen, W. (2011). "The Influence of User-generated Content on Traveler Behavior: An Empirical Investigation on the Effects of e-Word-of-mouth to Hotel Online Bookings", Computers in Human Behavior, 27 (2), 634-639
  • Ye, Q., Law, R., Gu, B. (2009). "The impact of online user reviews on hotel room sales", International Journal of Hospitality Management, 28 (1), 180-182
  • Duan, W., Gu, B., Whinston, A. (2009). "Informational Cascades and Software Adoption on the Internet: An Empirical Investigation", MIS Quarterly, 33 (1), 23-23
  • Duan, W., Gu, B., Whinston, A. (2008). "Do Online Reviews Matter? — An Empirical Investigation of Panel Data", Decision Support Systems, 45 (4), 1007-1016
  • Duan, W., Gu, B., Whinston, A. (2008). "The Dynamics of Online Word-of-mouth and Product Sales—An Empirical Investigation of the Movie Industry", Journal of Retailing, 84 (2), 233-242
  • Norman, A., Aberty, M., Brehm, K., Drake, M., Gour, S., Govil, C., Gu, B., Hart, J., Kadiri, G., Ke, J., Keyburn, S., Kulkarni, M., Mehta, N., Robertson, A., Sanghai, J., Shah, V., Schieck, J., Sivakumaran, Y., Sussman, J., Tillmanns, C., Yan, K., Zahradnic, F. (2008). "Can Consumer Software Selection Code for Digital Cameras Improve Consumer Performance?", Computational Economics, 31 (4), 363-380
  • Gu, B., Konana, P., Rajagopalan, B., Chen, H. (2007). "Competition Among Virtual Communities and User Valuation: The Case of Investing-Related Communities", Information Systems Research, 18 (1), 68-85
  • Clemons, E., Spitler, R., Gu, B., Markopoulos, P. (2005). Information, Hyperdifferentiation, and Delight: The Value of Being Different. In Robert, Austin., Stephen, Bradley. (Eds.), "The Broadband Explosion: Thinking about a Truly Interactive World", Harvard Business Press
  • Clemons, E., Gu, B. (2003). "Justifying Contingent Information Technology Investments: Balancing the Need for Speed of Action with Certainty Before Action", Journal of Management Information Systems, 20 (2), 11-48
  • Clemons, E., Gu, B. (2002). "Newly Vulnerable Markets in an Age of Pure Information Products: An Analysis of Online Music and Online News", Journal of Management Information Systems, 19 (3), 17-41
    Awards and Honors
  • 2022, INFORMS Information Systems Society Distinguished Fellow Award
  • 2022, Academy of Management, Communication, Digital Technology, and Organization (CTO) Division Best Published Paper Award (runner up)
  • 2021, International Conference on Information Systems Best Paper in Track Award
  • 2021, INFORMS eBusiness Section Best Paper Award (Runner-up)
  • 2021, Angiola M. Noe Faculty Research Award, Boston University