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Create business value through experimentation by leveraging user feedback, team learning, and modern object/service infrastructure.

Topic Overview

Your online course will cover the following:

  1. Core design principles in Object Oriented and Service Oriented design that increase modularity and flexibility
  2. Design as an exercise in experimentation
  3. Instrumentation and analysis of such design experiments
  4. Managing projects in the presence of experimentation
  5. Using an experimental capability to enhance the overall project/product life cycle
  6. Managing people (employees and users) to achieve faster experimental cycle time

Summary

Learn how to create a culture of experimentation, where data is swiftly gathered to assess business value and drive innovation.

You will examine how to use Object and Service Oriented design principles and your development team to increase system flexibility so you can efficiently run experiments at the technical level while refining business processes and models.

Good design enables a capability for experimentation that would otherwise be infeasible as it speeds up learning and decreases the development time needed to realize the necessary technical changes to drive the next experiment. This capability produces an increase in optionality and paths for innovation; and so overall increases business value.

The courses address both the digital (technical) and social (people) infrastructures and the essential interfaces between them. Managing these interfaces requires designing varying capacities to transfer, translate or transform the knowledge being used to develop experiments. You will focus on two aspects of the social infrastructure:

  1. the capacity of the technical infrastructure to engage users and identify their needs;
  2. the ability to manage the interfaces between the development team and the technical infrastructure over time.

Examine how modular design is essential to project, process, and business model experimentation. Most importantly, learn how the synthesis of design, management, and experimentation can create real business value.

Faculty

Paul R. Carlile and Ben Lubin

Credentials

The full sequence in Digital Innovation through Experimentation includes three online courses:

  • Digital Innovation through Experimental Foundations – Upon course completion, participants will earn a Questrom Digital knowledge badge
    • Course Length: Approximately 3 hours online
  • Iteration, Modularity, and the Challenge of the Big Loop – Upon course completion, participants will earn a Questrom Digital knowledge badge
    • Course Length: Approximately 3 hours online
  • Integration, Functional Expertise, and Infrastructure – Upon course completion, participants will earn a Questrom Digital knowledge badge
    • Course Length: Approximately 3 hours online