Learning Powered by doing

Our one-year business program builds you a bridge to the dynamic business world and shows the marketplace you have what it takes to make an impact. As an MSMS student, you’ll work on collaborative teams to solve real problems with real companies in real-time. And it all happens in Boston, a city that’s launching the next generation of innovation in everything from technology to health care to nonprofits.

With the Master’s in Management Studies program, you’ll transition to a career in business in about a year. Every step of the way, our business master’s program will put you to work with forward-thinking industry leaders—so you can find out exactly what employers are seeking. Like in the real world, you’ll learn by doing, work in teams, and make invaluable connections.

Masters in Management StudiesAcademics

Curriculum Overview

MODULE 1: BUSINESS FOUNDATIONS

Simulation to learn the language of business, see interconnections between functions, develop financial, communication, quantitative, and team skills

MSMS Launch (QSTMS600)

This experience introduces incoming students to the program structure, faculty, staff, and expectations. Via team-based activities, students gain an understanding of the curriculum, classmates, Boston University and Boston. Students are exposed to the value of and need for international intelligence, ethics, diversity and resources available to support these.

Business Context and Strategy (QSTMS717)

This course introduces students to issues associated with formulating and implementing business strategy. It draws on findings from various academic disciplines (e.g., economics, organization theory, sociology, accounting, and management policy) to build a fundamental understanding of how and why some firms achieve and sustain superior performance. Readings and cases lead towards understanding of the underlying economics affecting a firm's external and internal environments and the implications of these fundamental factors for affecting the practice of strategy design. The course is designed to challenge students both inside and outside of the classroom.

Financial Reporting and Analysis (QSTMS742)

"If you can measure it, you can manage it" is an axiom of management. Accounting is the language of business measurement, the means by which business describes what they do, why they do it, and the value that it generates. In this course, you will be introduced to this language via financial statements: corporate reports, balance sheets, earnings and cash flow analyses, along with CVP-based analysis and decision making.

People, Teams, and Organizations (QSTMS744)

This course examines how teams function, how individuals within those teams operate, and how team members can deal with the sometimes tricky dynamics of working with others. The course is largely experiential, and involves individual introspection, one-on-one interactions with others, group exercises, and class discussion.

Executive Communications A (QSTMS749)

Persuasive written, oral, and interpersonal communications are essential skills that are required for success in every business discipline. In this class, students will learn how to communicate clearly and persuasively, and to connect authentically with their audience, in a way that inspires action. Students will learn to take a point of view on current business issues, support it with logic and evidence, and express it effectively in multiple media, ranging from written to verbal, and from formal to extemporaneous. Best practices for both in-person and virtual remote interactions will be explored and practiced. Coaching will be offered for client project meetings and presentations.

MODULE 2: CUSTOMER-DRIVEN GROWTH

Team internship with a corporate partner to gather, analyze, synthesize customer data and insights to drive interest and preference for a key offering

Customers and Markets (QSTMS715)

Although these activities could be considered components of marketing, this course takes the point of view that marketing is fundamentally about driving growth. No matter how we measure this growth (in terms of volume sold, revenues, or profits), it always starts with an understanding of how to create value for the customer. The most successful organizations understand that identifying, producing, delivering and capturing value is a strategic practice on which an enterprise thrives or dies. With so much on the line, growth cannot be relegated merely to the marketing department; it is a mindset to be embraced across the organization. This course provides students with an opportunity to deepen your understanding of the ever-changing world of marketing. It presents advanced concepts marketers in all companies are dealing with to grow their business.

Financial Decision Making (QSTMS716)

Finance is concerned with the efficient allocation of capital, maximizing operational cash flows and the management of financial risk. Capital is said to be efficiently allocated when the risk/return profile of the investment is in line with investor preferences with respect to risk, time and expected return. This course includes the basics of investment analysis: time-value of money, portfolio theory, risk-return tradeoffs and capital budgeting. Time-value of money refers to the valuation of differing values of expected cash flows across time and accounts for differing levels of expected risk. Portfolio theory refers to the optimization of the weights of investments such that the portfolio outperforms the average of the investments. This is accomplished through the minimization of unnecessary risk. Capital budgeting refers to the process of capital allocation within the business (by managers) such that the financial performance of the firm is maximized.

Quantitative Methods for Management Decisions (QSTMS743)

This course introduces students to statistics and probability, the means by which we analyze customers, markets, firms, industries...any and all aspects of the business experience. The goal is to teach students tools and techniques for analyzing data with an appreciation for the theory underpinning such analyses. How do we collect and analyze data in an unbiased manner?

Leadership and Change Management (QSTMS756)

The focus of this course is on leadership from a variety of perspectives: organizational leadership in the external environment, as well as leadership at the top, middle, and lower levels inside organizations. We look leadership from a behavioral, emotional intelligence, and situational point of view, developing students' awareness, mindset, and skills in the process. In addition, we explore the challenges, theories, and skills of change management.

Executive Communications B (QSTMS759)

Persuasive written, oral, and interpersonal communications are essential skills that are required for success in every business discipline. In this class, students will learn how to communicate clearly and persuasively, and to connect authentically with their audience, in a way that inspires action. Students will learn to take a point of view on current business issues, support it with logic and evidence, and express it effectively in multiple media, ranging from written to verbal, and from formal to extemporaneous. Best practices for both in-person and virtual remote interactions will be explored and practiced. Coaching will be offered for client project meetings and presentations.

MODULE 3: DIGITAL DEMAND GENERATION

Team internship with a corporate partner to shift sales and marketing to a more digital, omnichannel approach to prospects and existing customers

Project Management and Control (QSTMS747)

In this course, students will learn how to use the concepts, tools and techniques of project management in order to successfully manage projects. System development project failures are generally failures of management, not failures of technology. Good management, along with an understanding of the appropriate use of technology, is therefore essential. Students will learn how to apply the concepts, tools and techniques of project management in today's dynamic, digital business environment, where projects must be brought to completion under increasingly compressed timeframes and where decisions must be made under conditions of uncertainty

Digital Transformation and Growth (QSTMS751)

This course introduces students to the challenges and best practices in driving growth through enterprise-wide digital transformation. It builds a fundamental understanding of the data and technology drivers of transformation and the main approaches to harness data and technology to grow their businesses by transforming their sales model, customer experiences or their business/operating model. The course will explore the reasons transformations fail. Students will learn how an employee centric approach to organization development can overcome many of the key reasons for failure.

Product Management (QSTMS771)

This course introduces students to issues and best practices in successfully optimizing the value of goods and services over their lifetime. The goal of the course is to help students understand the value a product delivers to customers in a competitive environment. Students will build foundational skills in product portfolio management, lifecycle management, pricing and feature bundling and channel strategy.

Product Development (QSTMS772)

This course builds on design thinking concepts by helping students use a foundational set of innovation and development tools to convert customer insights into tangible offers. The goal of the course is to enable students to contribute to a development teams' ability to deliver innovation to the market through ideation, concepting, prototyping, piloting, and launch. Students will learn to deploy tools at each step and learn ways to include customer feedback in an iterative way.

Customer Data Analysis (QSTMS773)

This course seeks to familiarize students with customer data analysis related to digital marketing and sales, customer experience, and product management. The goal of this course is to help students uncover insights along the customer's journey as they move in stages of awareness, intent, conversion, and retention. Students will build foundational skills in analyzing customer data.

MODULE 4: CUSTOMER EXPERIENCE INNOVATION

Team internship with a start-up or corporate new venture to articulate a value proposition and build a business plan for an innovative product or service

Negotiation and Conflict Management (QSTMS753)

This course explores the skills strategies and tactics of both collaborative and competitive negotiations. In addition, we look at team negotiations, multi-party negotiations, agency, stakeholder analysis, preparation, and conflict resolution. The course is largely experiential, and involves individual introspection, one-on-one interactions with others, group exercises, and class discussion

Innovation and Entrepreneurship (QSTMS757)

This course introduces students to the innovation processes, such as design thinking, and various types and models of innovation. Students will learn current approaches to developing value for innovators, companies, societies, and economies through entrepreneurship. The course will explore various contexts for innovation and entrepreneurship, including new ventures, mature companies, and foreign market entry.

Data Visualization (QSTMS770)

The ability to translate data into visuals can often make the difference between success and failure. The goal of this course is to enable students to use the most common data visualization applications such as Tableau or Microsoft Power BI to communicate data. The course will begin with querying relationship databases, integrating multiple data sources and data validation, followed by choosing the most proper visualization option, creating automated dashboards, and building an overall visual system.

Customer Data Analysis (QSTMS773)

This course seeks to familiarize students with customer data analysis related to digital marketing and sales, customer experience, and product management. The goal of this course is to help students uncover insights along the customer's journey as they move in stages of awareness, intent, conversion, and retention. Students will build foundational skills in analyzing customer data.

Masters in Management StudiesAcademics

Project-based learning

we believe in teams that work

Unlike any other business master’s program, you’ll undertake a client-based project every seven weeks — 4 in all.

You’ll learn to work in teams with a diverse set of colleagues. To us, teaming is so much more than group projects—it’s part of what makes our community so strong. We’ve developed a unique teaming curriculum that helps you develop your ability to work productively with others. After each team experience, you’ll receive individualized feedback, which you’ll apply in the next project. Our students care about creating value for business and society—they know the best way to get there is by working together.

 

 

A Few of our Previous Projects

  • New Shopping Experience for Launch of a New Brand of Spirits in North America
  • Redesign of Thoracic Cancer Patient Journey for Major U.S. Hospital System
  • Launch Plan for Introduction of a Sustainability Risk Management System for Global Insurer
  • Digital Marketing Plan for Genomics Services of Leading Life Science Company
  • Digital Selling Experience Design for Leading AI Company
  • Customer Experience Redesign to Make Kenmore Square a Retail Destination
  • New Physician and Nurse Practitioner Experience for Mid-Cap Pharmaceutical Company
  • New Online Shopping Platform for Global Grain and Protein Supplier

Real CLient Presentations

Our MSMS students offer real recommendations to live clients. Check out one of the 2022 class presentations with project partner Athletic Brewing. Students developed a digital marketing plan to launch a new non-alcoholic brand in Spain, Ireland, and the Netherlands.

Masters in Management StudiesAcademics

project partners

  • Athletic Brewing
  • Azenta Life Sciences
  • Basis Technology
  • Belfort Digital Marketing
  • Boston Medical Center
  • Boston Red Sox
  • Cargill
  • Christiana Care
  • Commonwealth Hotel
  • Diageo
  • Handel & Hayden Society
  • Marriott
  • Merrill Lynch
  • Paratek BioPharma
  • People’s Bank
  • Polestar
  • Related Beal
  • Silicon Valley Bank
  • Springs Industries
  • Staples
  • Storable.com
  • US Bank
  • WellSense Health Plan
  • Zurich Financial
Masters in Management StudiesAcademics

Curriculum Map

THE MSMS COVERED SO MUCH IMPORTANT CONTENT IN EACH MODULE OF THE PROGRAM. IT WAS ORGANIZED IN A WAY THAT ALLOWED US TO BUILD ON TOPICS FROM PREVIOUS CLASSES AND CLIENT PROJECTS AND MOVE FORWARD AT AN ACCELERATED PACE.

Take the next step

See for yourself how the Questrom experience can transform your world. Attend an admissions event in-person or online, grab coffee with a student, sit in on a class, and more.

Apply to the MS in Management Studies

Ready to apply? Once you’ve submitted your materials, we’ll start the review process. We’re happy to answer your questions along the way.