Questrom Launches Applied Thought Leadership Hub
Insights@Questrom will feature research and expertise on business trends including digital transformation, innovation, and social impact.
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Aternity Named First Corporate Partner For the Digital Business Institute
Aternity has been selected as the first corporate partner of the Digital Business Institute (DBI) to help accelerate the advancement of digital transformation research.
Questrom Doubles Open Spots for New Online MBA
Demand for new Online MBA is soaring—and bucking national trends. By Andrew Thurston — The full-time MBA has been in trouble for some time. Applications were down at more than half of schools in the United States in 2019, according to the Graduate Management Admission Council. A growing number of lower-tier programs have even been […]
A Letter to the Community from the Dean
BU Questrom Dean Susan Fournier pens letter to the Questrom community about systemic racism and injustice that persist in our society.
Two Questrom Undergrads Make Poets & Quants’ 2020 Best & Brightest List
Seniors Kristin John and Brian Harrison recognized as stellar standouts from a nationwide pool of nominees. Since 2016, the annual Poets & Quants Best & Brightest list has honored 100 of the most accomplished seniors who majored in business, representing “the catalysts who inspire action, the innovators who unleash talent, and the dreamers who scrap […]
When Data Creates Competitive Advantage…And When It Doesn’t
Co-authored by Questrom associate professor of information systems Andrei Hagiu and Julian Wright of the National University of Singapore, this Harvard Business Review cover story challenges the assumption that it’s possible to use customer data to gain an unbeatable competitive edge. In most instances, people grossly overestimate the advantage that data confers. While insights from […]
The Obstacles Medical AI Must Overcome
Harvard Business Review recently published the article, “AI Can Outperform Doctors. So Why Don’t Patients Trust It?” written by Questrom assistant professor of marketing Chiara Longoni and Everett W. Lord Distinguished Faculty Scholar and professor of marketing Carey K. Morewedge. The article references the professors’ research paper “Resistance to Medical Artificial Intelligence,” which is forthcoming […]
The Functional Alibi—Embrace This Quick Psychological Trick to Erase Relaxation Guilt
Do you ever wish that you could come back from vacation and let anyone who asks know that you did nothing but sit on the beach reading novels? If so, you are not alone. In a culture that prizes constant productivity, it’s hard to truly relax. Anat Keinan, Associate Professor, reveals a helpful trick in […]
BU Questrom Online MBA To Launch Fall 2020
In partnership with leading online education platform edX, Boston University and Questrom School of Business will offer an Online MBA to learners around the world beginning in Fall 2020. Throughout its 105-year history, the Questrom School of Business has adapted its MBA portfolio to meet the ever-changing needs of the business world. Beginning with a […]
BU Questrom’s Alumni Magazine Wins CASE Circle of Excellence Award
Everett, BU Questrom’s alumni magazine, is recognized by prestigious international competition as one of the best magazines in higher education.