Tips for winning VC funding

Category: Faculty in the News

Posts via BU Public Relations’ blog.

Strong human brand wins campaign

The 2016 presidential election can teach us more than a thing or two. And the list is long. On it, is marketing. More specifically, by examining America’s two recent campaigns for president we can uncover many valuable lessons on brand relationships. Susan Fournier, Senior Associate Dean, Questrom Professor in Management, and Professor in Marketing, says […]