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Category: Faculty in the News

Posts via BU Public Relations’ blog.

The Pokemon Go Phenomenon.

Questrom marketing professor Susan Fournier joins #HBRLive for a livestream Facebook conversation about the Pokemon Go phenomenon as seen through the eyes of a branding expert. Watch the full chat here. Susan Fournier is credited with founding the brand relationships sub-field in marketing and claims six best paper awards to her credit, including the Long-Term Contribution […]