BU’s Digital Business Institute at the Questrom School of Business hosted a Digital Marketing Symposium to discuss challenges and opportunities marketing faces when it comes to responsible digital customer engagement. Panelists included Dave Edelman, former CMO of Aetna, Nicholas Primola, Executive Vice President of the Association of National Advertisers (ANA), and Andrea Coville, CEO of […]
Assistant Marketing Professor Chiara Longoni and Marketing Professor Carey K. Morewedge’s paper Resistance to Medical Artificial Intelligence has been named the Journal of Consumer Research’s 2022 Best Paper.
Pictured (Left to Right): Susan Fournier, Daniella Kupor At its annual meeting held March 6, the Society of Consumer Psychology (SCP) announced the awardees of their top honors. Susan Fournier, Allen Questrom Professor & Dean, was the recipient of the 2021 Distinguished Scientific Contribution Award. Daniella Kupor, assistant professor of marketing, was one of two […]
BU Questrom’s Rena Conti is one of nine leading experts to join the Council for Informed Drug Spending Analysis, a new nonpartisan research and advocacy organization “to serve as a resource for policymakers, news media and the public seeking objective information and analysis of policies aimed at lowering prescription drug prices and managing drug spending.”
Pictured: Chris Dellarocas (left), Marshall Van Alstyne (right) The Information Systems Society (ISS) has recently bestowed two high honors upon Questrom faculty members. Chris Dellarocas has received the ISS Distinguished Fellow Award, the highest honor that an IS faculty can receive from the professional society. Marshall Van Alstyne received the ISS Practical Impacts Award, […]
Evan Apfelbaum, Associate Professor of Management & Organizations and Research Director of BU’s Human Resources Policy Institute, has been named a 2020 Fellow of the Society for Personality and Social Psychology for his extraordinary contribution to the field of Personality and Social Psychology.
Questrom PhD student Rebecca Karp has received The Academy of Management’s William H. Newman Award for her research paper “Gaining Organizational Adoption: Discovering New Uses for Existing Innovations” submitted to Technology and Innovation Management.
Open collaboration platforms like Wikipedia have dramatically increased the world’s access to educational information. Yet because contributors to such platforms are volunteers, enormous gaps remain that may actually drive economic inequities. New research by Questrom’s Dylan Walker and PhD student Kai Zhu uncovers a solution.
In a new op-ed published by CNN Business, BU Questrom’s Jay Zagorsky warns that despite a COVID-19 induced coin shortage, a cashless economy would have unintended consequences.
While fireworks are popular as we inch towards the Fourth of July, this year, the explosions have already been heard almost nightly for weeks in cities from Albuquerque to Providence. In fact, New York City had a 4000% increase in firework complaints in the first two weeks of June compared with just last year. Economist […]