Tarang Amin, CEO of E.L.F. Beauty, on Scaling with Purpose

Questrom School of Business recently welcomed Tarang Amin, CEO of E.L.F. Beauty, for an engaging discussion on leadership philosophy – emphasizing the importance of maintaining a startup culture while scaling a business. Moderated by Questrom’s Chief Marketing Officer, Paul Alexander, the event provided a masterclass in staying true to core values while embracing growth. Amin shared insights on how E.L.F. Beauty stays ahead by taking risks, amplifying diverse voices, and fostering a strong company culture.

By engaging directly with customers on TikTok, E.L.F. is turning real-time feedback into product innovation—proving that digital engagement is more powerful than traditional retail. Instead of investing in physical stores, the company is prioritizing AI-driven tools and media strategies to reach consumers where they are. And at the core of it all? A leadership team that values its employees, even in times of crisis.

View our LinkedIn recap here and read our Insights@Questrom summary here.