Laurina Zhang and Garett Johnson Awarded Tenure and Promotion

Laurina Zhang and Garett Johnson were awarded tenure and promotion to Associate Professor at Boston University Questrom School of Business.

Professor Zhang is a member of the Strategy & Innovation department. She received her Ph.D. in Strategic Management from the Rotman School of Management, University of Toronto, in 2014. After short stops at the Ivey School of Business, University of Western Ontario, and the Scheller College of Business at the Georgia Institute of Technology, she joined Questrom in 2020.  

Laurina is an internationally recognized scholar in the field of strategy, innovation and entrepreneurship as understood thru an organizational dynamics’ lens. Her research delves into how technology and information impact innovative, entrepreneurial, and creative outcomes, particularly through democratization of access and participation for disadvantaged subgroups.

Laurina is an exceptionally strong teacher in the MBA program. She is a highly capable curriculum designer. During her academic career she won several teaching awards.  

Professor Johnson is a member of the Marketing Department. He received his Ph.D. in Economics from Northwestern University in 2013. He started his assistant professor career at the Simon School of Business, University of Rochester and joined Questrom in 2018 after visiting the Kellogg School of Management, Northwestern University for two years.

Garrett is an internationally recognized marketing scholar whose research focuses on online advertising effectiveness, privacy, and digital marketing analytics. He has made significant contributions that advance understanding of the dynamics of digital advertising, including how companies can effectively measure and maximize the impact of their advertising spending in an online environment. He is also a recognized expert on the interaction between digital advertising and user privacy.

Garret has designed and taught a Digital Marketing class, versions of which are now offered in the Questrom Undergraduate, MBA, and MSBA programs.

Congratulations Laurina and Garrett!

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