Nina Mazar’s “Behavioral Science in the Wild” Named One of the Most Notable Science Books of 2022

Nina Mazar, Marketing Professor and Co-Director of the Susilo Institute for Ethics in the Global Economy.

Behavioral Scientist recently named “Behavioral Science in the Wild,” coauthored by Questrom Professor of Marketing Nina Mazar, as one of the most notable science books published in 2022.

Mazar and coauthor Dilip Soman published this piece to address the science behind people’s actions and share how managers can best translate lab-based research findings into behavioral science.

Together with leading figures from academic and applied behavioral sciences, Mazar and Soman present precise science and strategic insights into how managers can translate, scale, and apply key theoretical findings to their own organizations.

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