Improving Health Equity: Boosting Vaccination Rates Among Different Racial and Ethnic Groups in the US

Questrom’s Susilo Institute for Ethics in the Global Economy Receives Funding Support from the Robert Wood Johnson Foundation to Lead Cross-University Collaboration on Improving Health Equity in the Context of Vaccine Uptake in the United States.

In the United States there has been a gap in the collection and reporting of racial and ethnic data on successful strategies for increasing vaccination. This gap in information underscores the depth and complexity of longstanding racial and ethnic disparities in clinical trials and health research more generally, and highlights just how far we have to go when it comes to improving health equity. It is in this context that the Robert Wood Johnson Foundation is providing funding support for a joint social impact effort between Questrom’s Susilo Institute for Ethics in the Global Economy and Wharton’s Behavior Change for Good (BCFG) initiative to help identify effective and scalable, individualized interventions for promoting vaccinations.


Nina Mazar, Professor of Marketing and Co-Director of the Susilo Institute for Ethics in the Global Economy

“This gap in information underscores the depth and complexity of longstanding racial and ethnic disparities in clinical trials and health research more generally,”

 


A key focus of the team will be on addressing racial and ethnic health inequities in vaccination care, as their application of machine learning algorithms will aim to identify how to most effectively tailor vaccination communications grounded in behavioral insights to different sub-populations. The research will leverage the the data from two large mega study field-experiments spearheaded by BCFG and and the Penn Medicine Nudge Unit (PMNU) in partnership with Penn Medicine, Geisinger Health, and Walmart Pharmacy during the 2020/21 flu season.

The collaboration with support from  the Robert Wood Johnson Foundation, is expected to yield policy relevant insights within the next 9 months.

 

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