Questrom Professor in Management and professor of information systems Marshall Van Alstyne was honored with the Thinkers50 Digital Thinking Award along with his research partner, Geoffrey Parker, a professor at Dartmouth.
The Thinkers50 awards, dubbed the “Oscars of Management Thinking” by the Financial Times, is a biennial event held in London that recognizes business thought leaders from around the world. The Digital Thinking award, presented in partnership with Accenture, is a celebration of how digital technology has transformed the world, both in business and in how we understand ourselves as human beings.
Van Alstyne and Parker, hailed as the “go-to gurus for platform business models,” were nominated for their valuable guidance on how businesses can thrive in the era of platform technology. The duo originated the concept of the inverted firm, which argues that the nature of creating value has shifted drastically from producing value within an organization to producing value outside of the organization.
Along with Sangeet Paul Choudary, Van Alstyne and Parker authored the international bestselling book, Platform Revolution, a comprehensive analysis of how platforms use technology to match producers and consumers in a multi-sided marketplace.
In addition to the Digital Thinking Award, Van Alstyne and Parker were named #36 on the Thinkers50 2019 Ranking of management thinkers, a list published every two years.