A recent briefing paper and slide deck published by the World Economic Forum highlights the award-winning work of Questrom Professor in Management Marshall Van Alstyne on digital platforms.
Professor Van Alstyne is one of the world’s leading experts in information business models—as a co-developer of the “two-sided networks” concept, he has been a major contributor to the theory of network effects, a set of ideas now taught worldwide. His research tackles information economics, covering such topics as communications markets, intellectual property, and the social effects of technology—all of which help answer one of the big questions asked by the World Economic Forum: how can we build a sustainable, inclusive and trustworthy digital future?
The World Economic Forum is an independent not-for-profit foundation that brings together leaders from a variety of different backgrounds to make a difference in the world. Through the Forum, organizations from both the public and private sectors come together to shape global, regional, and industry agendas in a space that encourages the emergence of new ideas and solutions.
The particular whitepaper and accompanying slide deck that demonstrates Marshall’s research (coauthored by London Business School’s Michael G. Jacobides and NYU Stern’s Arun Sundararajan) is published as part of the Digital Transformation Initiative (DTI), which was launched in 2015 in an attempt to maximize the opportunities surrounding digital innovation. “[DTI] is a multi-year engagement analyzing the impact of digital transformation on individual sectors on the enterprise and on society at large,” says Bruce Weinelt, the Head of DTI and Member of the Leadership Team at the World Economic Forum. “One of the notable findings of this project is the development of a unique economic framework which actually identifies and quantifies the impact of digital on industry as well as society,” Weinelt continues.