The Pokemon Go Phenomenon.

Questrom marketing professor Susan Fournier joins #HBRLive for a livestream Facebook conversation about the Pokemon Go phenomenon as seen through the eyes of a branding expert.

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Watch the full chat here.

Susan Fournier is credited with founding the brand relationships sub-field in marketing and claims six best paper awards to her credit, including the Long-Term Contribution Award in Consumer Research and Emerald’s Citations of Excellence Award for the top 50 articles in Management.

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