Questrom’s magazine garners international recognition
Everett, the magazine of Boston University Questrom School of Business, took first place in the 2015 CASE Circle of Excellence Awards, topping nearly 50 international entries to grab the Gold Award in the “annual magazine” category.
The Council for Advancement and Support of Education (CASE) is one of the largest international associations of education institutions—serving more than 3,600 universities, colleges, schools, and related organizations in more than 80 countries—and established the international Circle of Excellence Awards Program in 1994. Since its founding, the program has recognized outstanding work in advancement services, alumni relations, communications, fundraising, and marketing.
CASE assembles expert judging panels made up of professionals in the aforementioned fields, who select winners based on several factors, including overall quality, innovation, use of resources, and the impact on the institution or its external and internal communities, such as alumni, parents, students, faculty, and staff.
The judges touted Everett, which reflects Questrom’s new, cutting-edge brand, for its “compelling” editorial content and design:
In its application, editors noted that the school’s branding calls for it to be “brave, agile and authentic,” qualities that appear in several instances within the pages of its magazine. The colorful cover took an old story, work-life balance, and gave it a fresh treatment through image and art hed. Upon flipping open the publication, readers encounter a free giveaway offer on the inside cover; a smart move! The table of contents, organized something like a web page, scored experimentation points.
Topped by counter-intuitive headlines, such as “When Sharing Pays” and “Don’t Think Big,” the editorial content delivered with compelling subjects and well-written stories that made for good reads. Throughout the magazine, content comes in diverse and sometimes surprising packages – from bite-size “What’s New?” nuggets of faculty news to an enticing back page, “Remember This,” where readers find clever recaps of Everett stories in the form of pull quotes and nut grafs. Where possible, statistics and numbers are presented as graphics. Overall, the newsstand quality design is contemporary and incorporates a well-executed balance of illustration, photography, white space and color.
The magazine’s inaugural issue debuted in fall 2013 and bears the name of the School’s founder and first full-time dean, Everett W. Lord. More than just a man who opened a school, Lord is revered as a transformative thinker. In 1913, he founded what was then called the College of Business Administration, along with a new approach to management—and to learning about it—that still inspires the School today.
Lord thought business should be concerned with supporting democracy and human welfare, not just profits. He stood up for kids who were being put to work—and maimed—in the fishing industry, developed a public school system in Puerto Rico, and provided a framework for teaching those who would lead an American business revolution.
Each issue of the magazine aims to offer its audience a genuine and bold perspective on business management—just like Lord’s. In it, Questrom experts give advice on staying ahead of the latest advances in everything from technology to marketing, while students and alumni share their tips for becoming more successful. With a transformative, educational, and rewarding feel, the magazine is a “loosening of the tie,” its mission to excite and inspire.
Stay tuned for the third issue—coming later this summer. Keep an eye out at bu.edu/everett.