{"id":3986,"date":"2018-03-07T15:28:52","date_gmt":"2018-03-07T19:28:52","guid":{"rendered":"https:\/\/www.bu.edu\/questrom-magazine\/?page_id=3986"},"modified":"2018-06-14T11:30:37","modified_gmt":"2018-06-14T15:30:37","slug":"the-upstart-yum","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/","title":{"rendered":"The Upstart: Yum!"},"content":{"rendered":"<p>Packed with sugar and butter, brownies are a decadent treat for your taste buds\u2014and a torment for your waistline.<\/p>\n<p>Celina Saffioti\u2019s hunt for a brownie that set her palate alight without clogging her arteries sparked her big idea: a healthier dessert company. She hopes it will soon be delivering confections to Boston-area college students and could one day expand into a nationwide chain of stores.<\/p>\n<p>Saffioti (BSBA\u201921) started baking in high school, experimenting with recipes and selling her creations\u2014brownies, cookies, baked snack bites\u2014in Long Island, N.Y., coffee shops and juice bars. Her brownies are made with agave powder rather than sugar, coconut oil in place of butter, and carob for a distinctively nutty taste.<\/p>\n<p>Now, she\u2019s bringing the concept to BU and has joined Questrom\u2019s undergraduate entrepreneurship club with hopes of expanding her fledgling enterprise; four of her fellow students have already signed on to help make it happen. They\u2019ve called their company Cee uS, she says, to reflect a commitment to ingredient transparency.<\/p>\n<p>\u201cWe\u2019ve started by just making our products and getting a lot of feedback, leaving them in dining halls with brief surveys,\u201d says Saffioti, who recently met with <a href=\"https:\/\/www.linkedin.com\/in\/alex-aferiat-4a8b0616\">Alex Aferiat<\/a> (BSBA\u201910), an attorney who formerly worked at the FDA, for advice on product labeling and other regulations. \u201cOur first step into moving past the dining halls is doing campus delivery.\u201d<\/p>\n<p>Pushing beyond that, she says, will require tapping into more alumni and faculty expertise. She\u2019s joined <a href=\"https:\/\/www.facebook.com\/questromlatino\/\">Questrom Latino<\/a> and is a member of <a href=\"https:\/\/www.bu.edu\/questrom\/degree-programs\/bs-in-business-administration\/questrom-ascend-fellowship\/\">Questrom Ascend<\/a>, a cohort program for students from traditionally underrepresented backgrounds\u2014both groups are helping her connect with people on campus. But Saffioti hopes more alumni mentors will come forward, too.<\/p>\n<p>\u201cI need a lot of help. I think my next step would just be understanding how to really grow, how I would scale up and reach different markets.\u201d<\/p>\n<p><em>You can help Questrom students launch their big ideas by <a href=\"https:\/\/bu.peoplegrove.com\/\">becoming an alumni mentor<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packed with sugar and butter, brownies are a decadent treat for your taste buds\u2014and a torment for your waistline. Celina Saffioti\u2019s hunt for a brownie that set her palate alight without clogging her arteries sparked her big idea: a healthier dessert company. She hopes it will soon be delivering confections to Boston-area college students and [&hellip;]<\/p>\n","protected":false},"author":13452,"featured_media":0,"parent":3875,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"story.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Upstart: Yum! - Questrom Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Upstart: Yum! - Questrom Magazine\" \/>\n<meta property=\"og:description\" content=\"Packed with sugar and butter, brownies are a decadent treat for your taste buds\u2014and a torment for your waistline. Celina Saffioti\u2019s hunt for a brownie that set her palate alight without clogging her arteries sparked her big idea: a healthier dessert company. She hopes it will soon be delivering confections to Boston-area college students and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/\" \/>\n<meta property=\"og:site_name\" content=\"Questrom Magazine\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-14T15:30:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bu.edu\/questrom-magazine\/#website\",\"url\":\"https:\/\/www.bu.edu\/questrom-magazine\/\",\"name\":\"Questrom Magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bu.edu\/questrom-magazine\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/\",\"url\":\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/\",\"name\":\"The Upstart: Yum! - Questrom Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.bu.edu\/questrom-magazine\/#website\"},\"datePublished\":\"2018-03-07T19:28:52+00:00\",\"dateModified\":\"2018-06-14T15:30:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bu.edu\/questrom-magazine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spring 2018\",\"item\":\"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Upstart: Yum!\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Upstart: Yum! - Questrom Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bu.edu\/questrom-magazine\/spring-2018\/the-upstart-yum\/","og_locale":"en_US","og_type":"article","og_title":"The Upstart: Yum! - Questrom Magazine","og_description":"Packed with sugar and butter, brownies are a decadent treat for your taste buds\u2014and a torment for your waistline. 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