GretchenLovesBeauty<\/a>, which she began as a high school freshman in Latham, New York. Today, Geraghty (BSBA\u201919) is an internet personality\u2014in the five years since starting her channel, she has successfully built a brand and made a name for herself in the competitive world of beauty blogging.<\/p>\nThe channel has amassed almost 200,000 subscribers, and her videos more than 25 million views. As a YouTube partner, Geraghty makes money every time one of her videos is viewed (each is preceded by a product\u2019s ad). And they have caught the eye of major fashion and beauty brands like Neutrogena, Pantene, Society6, and Urban Outfitters. She earns additional fees for promoting their products, although she prefers not to say how much.<\/p>\n
\u201cI work with brands that I feel are applicable to my audience,\u201d says Geraghty. \u201cI turn down a majority of brands because I want to work with the ones I like the most and think my subscribers will like.\u201d<\/p>\n
Geraghty began making the videos on a whim\u2014a way to explore her passion for makeup and clothing. Now, with more than 400 videos posted on her main channel, she has become a pro at filming videos focusing on makeup and\u00a0skin care routines,\u00a0wardrobe suggestions, and what she calls\u00a0hauls, where she shares recent clothing, makeup, and interior design purchases with viewers. She doles out advice from how to do your morning makeup in a hurry to how to dress for class and how to look fashionable in the cold winter months.<\/p>\n
Geraghty says her Questrom classes have helped her communicate and negotiate with companies and keep track of what she earns from her videos. \u201cI\u2019m running my own business essentially. That\u2019s been hard for me in certain cases, since I\u2019m all on my own,\u201d she says. \u201cQuestrom has helped me with the business end of things.\u201d<\/p>\n