{"id":1719,"date":"2015-05-29T12:08:00","date_gmt":"2015-05-29T16:08:00","guid":{"rendered":"https:\/\/www.bu.edu\/questrom-magazine\/?page_id=1719"},"modified":"2019-11-14T11:38:32","modified_gmt":"2019-11-14T16:38:32","slug":"smart-shoes","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/questrom-magazine\/summer15\/smart-shoes\/","title":{"rendered":"Smart Shoes"},"content":{"rendered":"<p><strong>TAKE A LOOK AROUND.<\/strong> Chances are you see at least one digital device: your smartphone, your laptop, maybe your tablet. What about your shoe? It might not be connected to the internet now, but a time when unseen computers are attached to objects as basic as your sneaker is right around the corner.<\/p>\n<p>The \u201cinternet of things\u201d involves tiny computers attached to ordinary objects. Because computers with wireless capability are cheaper than ever, the price of connecting other, simpler objects is, too\u2014tech magazines recently got very excited about designs for a Wi-Fi\u2013enabled toaster. Cisco Systems predicts that 50 billion objects could be connected to communications networks by 2020.<\/p>\n<p>Technology companies are getting ready for this new age, but manufacturers should stay on their toes as well, says <a href=\"http:\/\/www.bu.edu\/questrom\/faculty-research\/faculty-directory\/marshall-van-alstyne\/\">Marshall Van Alstyne<\/a>, a professor of information systems and a dean\u2019s research fellow. Van Alstyne explains in <a href=\"http:\/\/www.technologyreview.com\/news\/527361\/the-economics-of-the-internet-of-things\/\"><em>MIT Technology Review<\/em><\/a> that as ordinary products connect to the internet, their manufacturers may be unfamiliar with the economics of the information businesses they enter. Making a shoe is much different than making a shoe that communicates. Not to mention, these types of items could become valuable for the new services they provide, rather than their original function.<\/p>\n<p>\u201cYou might find the data,\u201d Van Alstyne says, \u201cis more valuable than the shoe.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TAKE A LOOK AROUND. Chances are you see at least one digital device: your smartphone, your laptop, maybe your tablet. What about your shoe? It might not be connected to the internet now, but a time when unseen computers are attached to objects as basic as your sneaker is right around the corner. The \u201cinternet [&hellip;]<\/p>\n","protected":false},"author":3324,"featured_media":0,"parent":1688,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"story.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart Shoes - Questrom Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom-magazine\/summer15\/smart-shoes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Shoes - Questrom Magazine\" \/>\n<meta property=\"og:description\" content=\"TAKE A LOOK AROUND. Chances are you see at least one digital device: your smartphone, your laptop, maybe your tablet. What about your shoe? 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