{"id":1228,"date":"2014-04-29T16:34:49","date_gmt":"2014-04-29T20:34:49","guid":{"rendered":"https:\/\/www.bu.edu\/questrom-magazine\/?page_id=1228"},"modified":"2014-08-05T17:29:25","modified_gmt":"2014-08-05T21:29:25","slug":"getting-five-star-reviews","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/questrom-magazine\/summer14\/getting-five-star-reviews\/","title":{"rendered":"Getting Five-Star Reviews"},"content":{"rendered":"<p><strong>Who has the best sushi? The cheapest flight? The quickest oil change?<\/strong> It\u2019s no secret that more consumers than ever rely on crowd-sourced review sites to guide their purchasing decisions. Reviews can make or break your business, and Assistant Professor of Marketing <a href=\"http:\/\/people.bu.edu\/zg\/\">Georgios Zervas<\/a> (GRS\u201812), who coauthored a recent study on <a href=\"http:\/\/www.bu.edu\/today\/2013\/yelp-reviews-can-you-trust-them\/\">restaurant review fraud<\/a>, offers this advice for managing your online reputation.<\/p>\n<h3>Don\u2019t do that<\/h3>\n<p>Managing a business is hard work, so when a customer posts a bad review, \u201cit\u2019s like a punch in the gut.\u201d You might be tempted to fire off an emotional response or forge some five-star reviews to bolster your rating. Don\u2019t do that, Zervas says. Writing phony reviews erodes your credibility\u2014and it\u2019s illegal.<\/p>\n<h3>Do this<\/h3>\n<p>Take control of your online presence. Claim your profile on review sites and develop a strategy for getting back to customers. When responding to negative posts, acknowledge the problem, and outline the steps you\u2019ve taken to remedy the situation. Thank customers privately for positive reviews, and always personalize your responses. While soliciting skewed reviews is fraudulent, inviting feedback is smart business. When you ask customers for their opinions, your extra effort might inspire positive reviews. Plus, using evaluations to improve your service strengthens your reputation from the ground up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who has the best sushi? The cheapest flight? The quickest oil change? It\u2019s no secret that more consumers than ever rely on crowd-sourced review sites to guide their purchasing decisions. Reviews can make or break your business, and Assistant Professor of Marketing Georgios Zervas (GRS\u201812), who coauthored a recent study on restaurant review fraud, offers [&hellip;]<\/p>\n","protected":false},"author":5806,"featured_media":0,"parent":1164,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"story.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Getting Five-Star Reviews - Questrom Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bu.edu\/questrom-magazine\/summer14\/getting-five-star-reviews\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Five-Star Reviews - Questrom Magazine\" \/>\n<meta property=\"og:description\" content=\"Who has the best sushi? 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