{"id":72553,"date":"2024-08-13T13:36:51","date_gmt":"2024-08-13T17:36:51","guid":{"rendered":"https:\/\/www.bu.edu\/prsocial\/?post_type=profile&#038;p=72553"},"modified":"2024-08-13T13:36:51","modified_gmt":"2024-08-13T17:36:51","slug":"jonathan-katz-2","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/prsocial\/profile\/jonathan-katz-2\/","title":{"rendered":"Jonathan Katz"},"content":{"rendered":"<div class=\"-ZZ-567 \" aria-label=\"4. Official Bio (Please aim for 100 \u2013 150 words; include any center or institute appointments) Multi Line Text Required to answer \">\n<div class=\"-CI-601 \" data-automation-id=\"questionContent\">\n<div class=\"-Ky-603 \">\n<div class=\"--iF-617\">\n<div class=\"-FI-620\">Jonathan Katz is a member of the full-time faculty and teaches undergraduate and graduate level courses in strategic branding, experiential marketing and dynamic communication at Boston University\u2019s School of Hospitality Administration (SHA). As Director of Strategic Branding and Global Experience, Jonathan provides leadership for the school\u2019s branding and cross-cultural initiatives. These activities include introducing and promoting SHA\u2019s Experience Innovation position that showcases how, by focusing on human interaction, hospitality can be used to solve problems and address individual, organizational and societal needs. This evolved definition of hospitality also broadens its application from hotels, restaurants and travel and tourism to virtually any enterprise where people and profit matter. His responsibilities also include cultivating opportunities where our SHA and greater BU community can share personal, academic and professional experiences to gain a greater appreciation of cultural similarities and differences. Jonathan serves as the faculty liaison for SHA\u2019s Parent Advisory Council and the BU SHA Hospitality Sales and Marketing Association International (HSMAI) Chapter. He is also a contributor to the online, academic journal, Boston Hospitality Review.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"-ZZ-567 \" aria-label=\"5. Areas of Expertise\u00a0(We recommend listing three and no more than five in concise searchable terms. Ex: first Amendment, women in politics, American politics) Single line text Required to answer \"><button role=\"button\" class=\"--gg-598\" aria-label=\"5. Question title Areas of Expertise\u00a0(We recommend listing three and no more than five in concise searchable terms. Ex: first Amendment, women in politics, American politics) Single line text Required to answer\" aria-expanded=\"false\" data-automation-id=\"questionWrapper\" aria-hidden=\"true\" tabindex=\"-1\"><\/button><\/p>\n<div class=\"-CI-601 \" data-automation-id=\"questionContent\">\n<div id=\"QuestionId_rac35a93a66d44ab3a24c6d2d0b6dc68d\" class=\"-op-606\">\n<div class=\"-uX-607\" data-automation-id=\"questionTitle\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"author":23087,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/profile\/72553"}],"collection":[{"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/users\/23087"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/profile\/72553\/revisions"}],"predecessor-version":[{"id":72555,"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/profile\/72553\/revisions\/72555"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prsocial\/wp-json\/wp\/v2\/media?parent=72553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}