The Branding and Identity of the Nobel Prize

This talk will review recent research conducted with the cooperation of the Nobel Foundation, encompassing interviews with a range of Nobel Prize stockholders including Nobel Foundation management, heads of the awarding entities, selection committee members and laureates. This work represents the first (and only so far) field-based research on the topic. The complexities of the Nobel organization and the management, branding, communications and reputation issues confronting "the world's most prestigious award" will be covered.