What are PR packages?<\/b><\/p>\n
PR packages are packages of carefully selected brand\u2019s products sent to a list of influencers or celebrities in hopes of them using the product and posting it on his or her social media sharing it to their audience organically. The content creator has no obligation to post or use the product if he or she does not want to. There is no contract with the influencer or celebrity for them to provide content in return. The goal of sending a PR package is for an influential person to give a genuine review of the product in turn driving brand awareness and sales.\u00a0<\/span><\/p>\n Why should we send influencers PR packages?<\/b><\/p>\n It is no secret that the use of influencers for brand or product promotion has catapulted these last few years. All types of brands have been using this opportunity with influencers to increase brand awareness and drive sales. By sending an influencer or celebrity a PR package, the brand is hoping to gain organic exposure on its social media platforms. A huge trend on TikTok and Instagram stories and reels has been \u201cPR unboxing\u201d where the content creator will simply unbox all of the PR packages they have recently received from brands. This trend organically promotes the brand or product because the content creator has no obligation to post. This strategy continues to benefit many companies but involves more than just sending free products.<\/span><\/p>\n How to make PR packages effective?<\/b><\/p>\n A key component in creating the perfect PR package is curating it to the influencer\u2019s or celebrity\u2019s likes. For example, a clothing brand should do prior research on the content creator and understand what pieces of clothing from the brand the influencer could possibly like and enjoy. When emailing influencers for their personal information and address to send the package, it is also important to obtain their measurements and other information if sending clothing.\u00a0<\/span><\/p>\n The brand should include a personalized note to the influencer or celebrity expressing the brand\u2019s admiration for their work and appreciation of their relationship with the brand. This will express the brand\u2019s authenticity and genuinity in gifting the influential person.<\/span><\/p>\n Lastly, a brand should continue building its relationship with the influencer or celebrity after sending a PR package. Send a follow-up message asking the influencer if they enjoyed the product and if it arrived in good condition. In addition, continue showing support on their social media platforms by lying and commenting on their posts.<\/span><\/p>\n PR lists are a crucial component in a brand’s strategy for obtaining brand awareness. By finding the correct influencer or celebrity who matches the brand\u2019s personality, it increases the chances of them interacting with the PR box sent. Sending a PR package of a new product to an influential person is a great way to start a relationship with them. Gifting influencers has been a popular method of driving brand awareness. Let us know your best methods in sending PR boxes to influencers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":" What are PR packages? PR packages are packages of carefully selected brand\u2019s products sent to a list of influencers or celebrities in hopes of them using the product and posting it on his or her social media sharing it to their audience organically. The content creator has no obligation to post or use the product […]<\/p>\n","protected":false},"author":19025,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4362"}],"collection":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/users\/19025"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/comments?post=4362"}],"version-history":[{"count":2,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4362\/revisions"}],"predecessor-version":[{"id":4365,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4362\/revisions\/4365"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/media?parent=4362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/categories?post=4362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/tags?post=4362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}