{"id":4276,"date":"2021-10-17T23:37:55","date_gmt":"2021-10-18T03:37:55","guid":{"rendered":"https:\/\/www.bu.edu\/prlab\/?p=4276"},"modified":"2021-10-17T23:37:55","modified_gmt":"2021-10-18T03:37:55","slug":"the-power-of-brand-collaborations","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/prlab\/2021\/10\/17\/the-power-of-brand-collaborations\/","title":{"rendered":"The Power of Brand Collaborations"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By Irene Phung<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Looking for new ways to boost your Instagram engagement? One of the most popular ways to grow your platforms and promote your brand online is through collaborating with other brands. And you\u2019re in luck because the holidays are quickly approaching and it is the perfect time to run one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not to be confused with influencer partnerships, brand collaborations are when two or more businesses join forces to create a product for a campaign and mutually benefit from each other. There are a variety of brand collaborations you may be familiar like Instagram giveaways and takeovers, a joint product released, and product shoutouts.\u00a0<\/span><\/p>\n<p><b>The Benefits of Brand Collaboration<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the important benefits to keep in mind is that you can save a ton of money when you do a brand collaboration. According to Collabosarus, their research found that brand collaborations can be up to 25x less expensive than digital advertising.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Didn\u2019t convince you enough? Here are some more benefits that you should know about:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract publicity and build buzz around your brand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach new potential customers through cross-promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover new content for your brand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost in sales and social media engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow your social media community and followers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opportunities to engage with your audience\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage user-generated content\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If these all sound great to you and you\u2019re considering partnering up with another brand, check out some tips to help you succeed in your campaign!\u00a0<\/span><\/p>\n<p><b>Tips to Run a Successful Brand Collaboration on Instagram<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Set your campaign goal<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Be mindful that you should not just collaborate just because you see other brands doing it. Instead, start with understanding your marketing and PR objectives and how a brand collaboration can help you achieve your overall goal. This includes growth in specific social media channels or email lists, increased website traffic and product sales, content creation, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing your goals will also help you find the right collab partner to keep your campaign running smoothly.\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><span style=\"font-weight: 400;\"> Find the Right Partner\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">So, how do you choose the right partner? Besides having goals that align with each other, you should also brand with a similar target audience and those that are in complementary industry spaces. These elements are important because cross-promotion on each other\u2019s Instagram page will be extremely valuable to both communities and help each other grow in numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend spending some time researching the social media analytics of your brand and potential collaborators. It is essential to note if the level of post engagement matches with their follower count and yours. We must ensure mutual benefit because a more popular brand would not benefit from collaborating with a smaller brand.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><span style=\"font-weight: 400;\"> Understand Your Value<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You should never underestimate the value of your skillsets that can give you leverage in a brand collaboration. It does wonders if you already know what you can bring to the table prior to contacting your collab partner. The brand\u2019s product, services, and venue space, and your PR expertise in social media, content creation, email marketing are all extremely valuable assets to guarantee a successful collaboration.\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li><span style=\"font-weight: 400;\"> Be Human When Reaching Out<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One good thing to remember is that there is a human behind the brand you are reaching out for a brand collaboration. When writing your introductory email, try to be personable yet professional and make sure the brand you want to collaborate with knows that you have done your research. This will likely make the brand pique interest in you since you will come off as friendly and knowledgeable and not someone leeching for free benefits from a successful business.\u00a0\u00a0<\/span><\/p>\n<ol start=\"5\">\n<li><span style=\"font-weight: 400;\"> Be Open to Negotiate<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">We know the saying that \u201cit takes two to tango.\u201d This applies to brand collaborations as well since they can get tricky sometimes. You may have this fantastic idea for a campaign, but your partner could also have other ideas in mind. We recommend thinking about your goal and remaining flexible when it comes to creative execution. Keeping an open mind and negotiating will help you build a stronger relationship with your partner and keep things fair on both sides.\u00a0<\/span><\/p>\n<ol start=\"6\">\n<li><span style=\"font-weight: 400;\"> As Always, Measure Your Results<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Results are everything in PR. Before starting the campaign, you should set social media KPIs (clicks, likes, comments, shares, brand mentions, profile visits, etc.) that you can measure to indicate your success. With your goal in mind, monitoring your analytics throughout the campaign is very helpful since you can adjust your strategy if needed. In the very end, you can learn so much and improve your strategy to create more successful collaborations in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck and don\u2019t forget to have fun!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Irene Phung &nbsp; Looking for new ways to boost your Instagram engagement? One of the most popular ways to grow your platforms and promote your brand online is through collaborating with other brands. And you\u2019re in luck because the holidays are quickly approaching and it is the perfect time to run one.\u00a0 Not to [&hellip;]<\/p>\n","protected":false},"author":19373,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4276"}],"collection":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/users\/19373"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/comments?post=4276"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4276\/revisions"}],"predecessor-version":[{"id":4278,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4276\/revisions\/4278"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/media?parent=4276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/categories?post=4276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/tags?post=4276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}