By Somi Kwon<\/p>\n
As we enter a new era of advanced technology, much of media has made its way from
\npaper to digital. For those in the public relations field, it is vital to know what the current
\ntrends are and what are the new ways to engage with the public. Before we dive into
\nwhat many brands and organizations are doing in order to increase brand awareness, it
\nis important to know what digital public relations is.<\/p>\n
What is Digital PR?<\/strong><\/em><\/p>\n Digital PR is a measurable outreach and publicity effort to improve online presence by What are the current trends?<\/em><\/strong><\/p>\n Personality<\/em><\/strong>: If you want to stand out in 2021, it is crucial to have a unique Influencer Marketing<\/strong><\/em>: Influencer marketing is a type of word-of-mouth marketing that Creative Content:<\/strong> <\/em>Especially this year, many brands have begun to create their own It is important as a professional PR practitioner to keep updated on the current trends of By Somi Kwon As we enter a new era of advanced technology, much of media has made its way from paper to digital. For those in the public relations field, it is vital to know what the current trends are and what are the new ways to engage with the public. Before we dive into […]<\/p>\n","protected":false},"author":18898,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4100"}],"collection":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/users\/18898"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/comments?post=4100"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4100\/revisions"}],"predecessor-version":[{"id":4101,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/4100\/revisions\/4101"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/media?parent=4100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/categories?post=4100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/tags?post=4100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nworking with authority creators and publishers. Through digital PR, people such as
\njournalists, bloggers, and content writers can build networks with one another to gain
\nmore publicity. What is the other better way to gain more publicity through social media?
\nInfluencer marketing and social media shoutouts serve as other ways to gain more
\nfollowers and engagements to the brand. If something blows up on social media, it can
\nresult in a large volume of press hits and earn media attention.<\/p>\n
\npersonality that shines through in your digital marketing and PR\u2013 and that means
\npersonalized content, products, emails and more. Showing interaction with the
\ncustomers or audiences serves as a helpful tool in increasing brand awareness
\nand authenticity. It shows a human aspect of the brand or a business and allows
\nfor differentiation in a constantly growing digital landscape.<\/p>\n
\nfocuses on using key leaders to amplify your brand message to a larger market. It
\nprovides a greater sense of authenticity when it comes to product reviews. Influencers
\ncan be well-known celebrities, but more often they are Instagram or YouTube
\npersonalities with huge niche followings who can help spread the word about your
\nbusiness or product through their social channels. When it comes to digital marketing
\nand PR, receiving a well-known influencer\u2019s feedback or mention on social media can
\nhelp with gaining more earned media attention and press hits.<\/p>\n
\ndigital contents such as brand marked stickers or GIFs for social media users to use
\nwhen they mention the brand on their accounts. This way, the brand can share
\ncustomer\u2019s reviews and mentions to show more authenticity and transparency. Creative
\nvideo contents also drive more attention through its customers to engage more.<\/p>\n
\nmedia. Knowing the trends can be a key factor in a brand\u2019s creation of strategy, helping
\nit gain more media coverage and know how to stand out.<\/p>\n","protected":false},"excerpt":{"rendered":"