{"id":2667,"date":"2017-10-23T17:40:54","date_gmt":"2017-10-23T21:40:54","guid":{"rendered":"https:\/\/www.bu.edu\/prlab\/?p=2667"},"modified":"2017-10-26T09:56:59","modified_gmt":"2017-10-26T13:56:59","slug":"how-to-always-love-a-profession-in-communications","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/prlab\/2017\/10\/23\/how-to-always-love-a-profession-in-communications\/","title":{"rendered":"How to Always Love A Profession in Communications"},"content":{"rendered":"<p>By Christina Miller, Account Supervisor at PRLab.<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a Public Relations major, you\u2019ve heard and seen the reactions from people when you announce your career choice. The pure look of disapproval, or the shiver down your spine when someone says, \u201cSo you just plan parties all the time?\u201d Although BU is renowned for its Communication\u2019s program, there seems to be a discrepancy between what this career path <\/span><i><span style=\"font-weight: 400;\">really <\/span><\/i><span style=\"font-weight: 400;\">is and what Samantha from <\/span><i><span style=\"font-weight: 400;\">Sex and the City<\/span><\/i><span style=\"font-weight: 400;\"> does. For those of you majoring in this amazing field, I\u2019m here to applaud you for an outstanding choice, while\u00a0further reminding you to keep doing what you\u2019re doing by keeping the most important factor of all in mind:<\/span><i><span style=\"font-weight: 400;\"> a true passion for all that you do<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be honest, I truly didn\u2019t know what exactly I wanted to do when I decided on majoring in PR. \u00a0I just knew I wanted three things in my life: the ability to express and utilize my creativity, deliver messages and content that I can truly support, and to drive change. I realized that these \u201crequirements\u201d were all part of a bigger picture, an overarching reason. That reason was <\/span><i><span style=\"font-weight: 400;\">passion. <\/span><\/i><span style=\"font-weight: 400;\">I had not only realized strengths and goals that I wanted to incorporate into my professional life, but a true fire to do so. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communications is more than just utilizing the power of language to spread a message. You can be taught the science and structure behind providing a message the audience can chew on. However, being able to have the audience digest your message, so much so that it leaves a permanent track in their brains, is where passion comes in. Pristine writing and speaking skills will <\/span><i><span style=\"font-weight: 400;\">always<\/span><\/i><span style=\"font-weight: 400;\"> be non-negotiable, but even the most fancy-worded, aesthetically pleasing content, will remain void without real emotion behind it. Instilling a true love for what you do will be the deciding factor between your audience\u2019s inability to shake a catchy phrase out of their mind, or wanting to truly <\/span><i><span style=\"font-weight: 400;\">do something <\/span><\/i><span style=\"font-weight: 400;\">with the message you delivered.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we enter into the professional world, we may not always work for clients or brands we love. However, keep yourself motivated by remembering these few things: <\/span><\/p>\n<p><b><\/b><\/p>\n<ul>\n<li><b>Always keep in mind <i>why<\/i> you do what you do. <span style=\"font-weight: 400;\">You may not love the product, but love the satisfaction of communicating a message that truly resonates with people and\u00a0catapults your client or agency to the next level. <\/span><\/b><\/li>\n<\/ul>\n<ul>\n<li>Impress not only your employers and clients, but <i>yourself <\/i><span style=\"font-weight: 400;\">with the content and creativity you are capable of delivering. When you have a genuine love for what you do, your work will prove it. <\/span><\/li>\n<\/ul>\n<ul>\n<li>Surf the web and catch all the right waves of news. <span style=\"font-weight: 400;\">Integrate your \u201cwork\u201d into your social sphere by keeping your mind, and news feed, constantly refreshed on the ever-changing social trends. Learn to love being in the know on all that occurs around you, and your \u201cwork\u201d will become that much more enjoyable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Besides being able to go into a variety of different careers within this field, the beauty of being a public relations practitioner is the ability to drive change. Satiate yourself by letting your appetite be a part of the conversation fueling your professional career. \u00a0Being a positive force of nature is what makes a public relations practitioner a necessity in the professional world.<\/span><\/p>\n<p><img loading=\"lazy\" src=\"\/prlab\/files\/2017\/10\/aaaaaaaaaaa-590x636.png\" alt=\"aaaaaaaaaaa\" width=\"590\" height=\"636\" class=\"size-medium wp-image-2668 aligncenter\" srcset=\"https:\/\/www.bu.edu\/prlab\/files\/2017\/10\/aaaaaaaaaaa-590x636.png 590w, https:\/\/www.bu.edu\/prlab\/files\/2017\/10\/aaaaaaaaaaa-768x829.png 768w, https:\/\/www.bu.edu\/prlab\/files\/2017\/10\/aaaaaaaaaaa.png 875w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<p style=\"text-align: center;\"><em>[Source:\u00a0https:\/\/www.bloglovin.com\/blogs\/cocorrina-5444129\/freelance-life-no-22-way-to-success-3251631549]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Christina Miller, Account Supervisor at PRLab. If you\u2019re a Public Relations major, you\u2019ve heard and seen the reactions from people when you announce your career choice. The pure look of disapproval, or the shiver down your spine when someone says, \u201cSo you just plan parties all the time?\u201d Although BU is renowned for its [&hellip;]<\/p>\n","protected":false},"author":13999,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[2882,2900,2875,2902,2901,2876],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/2667"}],"collection":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/users\/13999"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":2669,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/posts\/2667\/revisions\/2669"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}