{"id":4396,"date":"2022-04-26T17:15:50","date_gmt":"2022-04-26T21:15:50","guid":{"rendered":"https:\/\/www.bu.edu\/prlab\/?page_id=4396"},"modified":"2022-04-26T17:15:50","modified_gmt":"2022-04-26T21:15:50","slug":"how-to-use-tiktok-strategically","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/prlab\/how-to-use-tiktok-strategically\/","title":{"rendered":"How to Use TikTok Strategically"},"content":{"rendered":"

Gone are the days where TikTok was used merely for teenagers to entertain one another. TikTok is rapidly evolving into a strategic tool in marketing and PR. With one billion active users, TikTok can be used to easily reach a range of audiences around the world.\u00a0<\/span><\/p>\n

Don\u2019t be afraid to show your brand personality<\/strong><\/p>\n

Some of the most noteworthy brand accounts on TikTok showcase fun, interactive, and at times quirky brand personalities, such as Duolingo. It\u2019s great to be funny, and to create engaging content, and TikTok is another method that allows brands to have two-way communication and truly interact with their followers. Consider responding to your followers\u2019 comments, and inserting humor in your replies, where appropriate. You can also comment on other brand\u2019s and creator\u2019s TikToks in humorous ways that showcase your brand\u2019s personality and subtly build brand awareness.\u00a0<\/span><\/p>\n

Make your TikTok account balanced and follow trends<\/strong><\/p>\n

Don\u2019t have all of your TikToks simply be product promotions; but instead, try to create more entertaining content. You can creatively use your product to engage in trends, as well as place the product in amusing videos. It also helps to show real human faces, not just the product itself. Following trends as well as trending sounds are great ways to generate visibility on the For You Page. Another way to improve visibility is through ensuring your TikToks are visually appealing: experiment with a variety of well-lit backgrounds and settings.<\/span><\/p>\n

Create weekly series<\/strong><\/p>\n

Creating a fun weekly series allows your followers to engage with the company and see themed, consistent content. With a series, stick to a consistent topic. Each day of the week, you might highlight some fun and interesting facts about the products, meet a different member or department of the team, or demonstrate a different way the product can be used. It is a great idea to utilize text on the thumbnail. After selecting your cover, simply add your desired text with one of the preset backgrounds.\u00a0<\/span><\/p>\n

Hashtag usage<\/strong><\/p>\n

Many brands have effectively created challenges with corresponding hashtags as ways to promote their brand and new campaigns, and this is a great idea for larger brands.\u00a0<\/span><\/p>\n

Create Playlists<\/strong><\/p>\n

While only available on some accounts, the playlist feature allows users to have quick, easy access to a number of your account\u2019s videos without even scrolling to find them. This is also a great way to promote and organize any series you may start on your brand\u2019s TikTok.<\/span><\/p>\n

Posting times<\/strong><\/p>\n

One thing that is paramount to your TikTok success is attempting to conquer the seemingly unpredictable algorithm that selects which videos appear in users\u2019 feed. The key is to figure out the best times to post content. Luckily, there are numerous guides that provide helpful insight into these times. For example, the best times to post<\/a> on <\/span>Saturday are 11 AM, 7 PM, 8 PM.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Gone are the days where TikTok was used merely for teenagers to entertain one another. TikTok is rapidly evolving into a strategic tool in marketing and PR. With one billion active users, TikTok can be used to easily reach a range of audiences around the world.\u00a0 Don\u2019t be afraid to show your brand personality Some […]<\/p>\n","protected":false},"author":19025,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages\/4396"}],"collection":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/users\/19025"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/comments?post=4396"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages\/4396\/revisions"}],"predecessor-version":[{"id":4399,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages\/4396\/revisions\/4399"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/media?parent=4396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}