{"id":2880,"date":"2018-07-22T13:28:03","date_gmt":"2018-07-22T17:28:03","guid":{"rendered":"https:\/\/www.bu.edu\/prlab\/?page_id=2880"},"modified":"2018-08-09T18:59:20","modified_gmt":"2018-08-09T22:59:20","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/prlab\/what-we-do\/","title":{"rendered":"What We Do"},"content":{"rendered":"

According to the <\/span>Public Relations Society of America<\/span><\/a>, \u201cPublic relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.\u201d <\/span><\/p>\n

To forge, strengthen, and sustain these relationships, PR practitioners leverage paid, earned, shared, and owned media on behalf of their clients to proactively manage an organization\u2019s reputation and communicate the essence of a brand through compelling storytelling. From brand awareness to donations to marketshare, the practice of public relations produces real results that affect the bottom lines of entities across sectors.<\/span><\/p>\n

As a full-service public relations agency, PRLab offers the following capabilities to clients:<\/p>\n

Strategic Planning<\/p>\n

Digital and Creative<\/p>\n

Social Media<\/p>\n

Thought Leadership<\/p>\n

Event Planning and Management<\/p>\n

Branding<\/p>\n

Influencer Relations<\/p>\n

Media Relations<\/p>\n

Crisis Communications and Issues Management<\/p>\n

Guerilla PR Campaigns<\/p>\n

Social Media Analytics via The Zimmerman Family Social Activation Center<\/a>\u00a0at Boston University’s College of Communication<\/p>\n

Here are some case studies showcasing PRLab’s results and feedback from\u00a0clients<\/a>:<\/p>\n

\"Boston<\/p>\n

\"Algonquin<\/p>\n

\"Safe&Sound<\/p>\n

\"Audreys<\/p>\n

\"Ben&Jerrys<\/p>\n

\"Restoration<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the Public Relations Society of America, \u201cPublic relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.\u201d To forge, strengthen, and sustain these relationships, PR practitioners leverage paid, earned, shared, and owned media on behalf of their clients to proactively manage an organization\u2019s reputation and communicate the […]<\/p>\n","protected":false},"author":14738,"featured_media":0,"parent":0,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages\/2880"}],"collection":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/users\/14738"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/comments?post=2880"}],"version-history":[{"count":7,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages\/2880\/revisions"}],"predecessor-version":[{"id":3059,"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/pages\/2880\/revisions\/3059"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/prlab\/wp-json\/wp\/v2\/media?parent=2880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}