{"id":2867,"date":"2018-07-22T13:15:28","date_gmt":"2018-07-22T17:15:28","guid":{"rendered":"https:\/\/www.bu.edu\/prlab\/?page_id=2867"},"modified":"2022-12-13T12:40:55","modified_gmt":"2022-12-13T17:40:55","slug":"agency-structure","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/prlab\/who-are\/agency-structure\/","title":{"rendered":"Agency Structure"},"content":{"rendered":"

PRLab Organizational Chart<\/strong><\/p>\n

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President of Client Service<\/strong><\/p>\n

The president of client service oversees the mutually beneficial relationship between clients and the agency. This person works hand-in-hand with the president of operations by drawing up appropriate scopes of work for each client after an interview has taken place. As the president of client service, it is important for this person to monitor the well-being of all account team members, as well as mediate conflict. This person’s priority is the clients, and the president of client service serves as the clients\u2019 main contact, if the account team is unreachable. The president of client service is also involved in event planning, in particular PRoBono, and the agency\u2019s special events.<\/span><\/p>\n

President of Operations<\/strong><\/p>\n

The president of operations is directly responsible for PRLab\u2019s strategic planning, as well as putting the agency\u2019s mission, vision, and core values into action. This person drives the client acquisition process by reviewing applications as well as vetting and onboarding new clients to the agency, including new scopes of work and client orientation.<\/span><\/p>\n

This person is responsible for agency accounting<\/span> and human resources. The president of operations is also directly responsible for employee hiring, continuing education, engagement, and accountability toward company goals and growth. This person oversees event planning and management for the agency\u2019s special events, as well as branding, marketing, and new business initiatives. In addition, this person presides over the agency\u2019s digital\/social media strategy and analytics. Finally, the president of operations leads the creation and the execution of a strategic PR plan in collaboration with her team to elevate the reach and the reputation of PRLab among its diverse stakeholders.<\/span><\/p>\n

Directors<\/strong><\/p>\n

Agency directors serve as high-level resources for five to seven account teams, overseeing client service, project management, and quality assurance. In addition, directors are responsible for ensuring the timely achievement of PR objectives and tactics outlined in each account team\u2019s scope of work. Also, agency directors assist in the execution of PRLab\u2019s strategic plan and operations.<\/span><\/p>\n