Prereq: QST SM131; QST SM132; CAS WR120 or WR150
Persuasive written and oral communications are essential skills that are required for success in every business discipline. In this course, students will learn how to communicate clearly and persuasively. Course objectives include learning how to inspire action through compelling, high-impact communications by taking a point of view and supporting it with logic and evidence, generating insights with meaningful conclusions and recommendations, and understanding and applying the principles of logical reasoning to organize information and lead an audience to action. Students will learn to write simply and clearly in a variety of formats. They will also master presentation delivery by connecting authentically to the audience, harnessing the power of storytelling, and using body language to positively reinforce the message. Finally, students will enhance professional skills that are integral to business success. Effective Fall 2020, this course fulfills a single unit in each of the following BU Hub areas: Oral and/or Signed Communication, Research and Information Literacy, Writing, Research & Inquiry.
[ 4 cr.]