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Searching for QSTOM865 returned 1 classes
  • QST OM 865

    Idea Lab

    Grad Prereq: QST OM725 or OM726, QST MK723 or MK724

    This is an experiential course aimed at developing ideas for digital products and services ("web services"), within the context of a multi-stage "innovation tournament." The tournament structure will force the screening of certain ideas in the initial stages, and in such cases, some students will get reassigned to the surviving ideas. Participants will learn specific tools, methods, and concepts related to the creation of such services (e.g., opportunity sensing, management of variation, innovation/business analytics, crowd sourcing vs out sourcing decisions, existing versus incremental enabling technologies, idea interdependence and information architecture, task sequencing for enhancing cycle time and service quality) and will be required to develop web based test tools. The instructor anticipates that the best performing ideas will have high potential for entrepreneurial development. Thus, this course can serve as a front end to conduct follow-on development by working either in the IS, operations, health sector management, energy or entrepreneurship concentration courses, and/or by working with affinity groups in the BU community, such as, ITEC. Participants will be expected to read assigned material on visualization of ideas, and engage in the generation of promising ideas prior to starting this class. Make sure you have basic familiarity with how the web works. You need not be technical, nor have deep experience with the web development. Rather, you simply should understand the basic ideas behind URLs, HTML, and how web browsers work. You can figure this out by reading the Wikipedia entry (http://en.wikipedia.org/wiki/World_Wide_Web). We will also provide you with a mock-up of a typical website along with a tutorial on how to upload and edit this web site.

    [ 3 cr.]

Abbreviation Glossary

Abbreviation Name
CAS College of Arts & Sciences
CFA College of Fine Arts
CGS College of General Studies
COM College of Communication
EGS College of Engineering and Graduate School of Arts & Sciences
ENG College of Engineering
EOP Center for English Language & Orientation Programs (CELOP)
GMS Graduate Medical Sciences
GRS Graduate School of Arts & Sciences
HUB BU Hub general education program
KHC Questrom School of Business
LAW School of Law
MED School of Medicine
OTP Officer Training Program
PDP Physical Education Recreation and Dance
QST Questrom School of Business
SAR Sargent College
SDM Henry M. Goldman School of Dental Medicine
SED Wheelock College of Education & Human Development
SHA School of Hospitality Administration
SPH School of Public Health
SSW School of Social Work
STH School of Theology
XRG Cross Registration