Boston University Course Search

Search our database of over 7,000 courses.

Perform a basic search by entering keywords you would expect to find in the course description or by entering a full course number (example: CAS XX 123). If you would like to see expected course offerings for a particular semester, select that semester in the drop-down box. If you would like to see all courses expected to be offered in the future, select “Future Semesters.”

To perform a more targeted search, select Additional Search Options


Select all of the schools/colleges/programs you’re interested in searching. If all options are unchecked, all schools/colleges/programs will be searched by default.

* Course offerings with the HUB code include the Cross-College Challenge (XCC), Hub cocurriculars, and select Hub Study Abroad experiences only.

Abbreviation Glossary


BU Hub Pathways

Display courses in the following Hub Pathway:

About BU Hub Pathways

BU Hub Areas

Courses that match of the Hub areas selected will be displayed.

Philosophical, Aesthetic, and Historical Interpretation

Scientific and Social Inquiry

Quantitative Reasoning

Diversity, Civic Engagement, and Global Citizenship


Intellectual Toolkit

All Hub Courses
Searching for QSTMK870 returned 1 classes
  • QST MK 870

    Luxury Marketing

    Grad Prereq: QST MK 723 or QST MK 724.

    Introduction to the marketing of luxury goods and services. It explores the origin, the history, and the evolution of luxury and gives an overview of the global luxury industry. It highlights the specificities of marketing in the luxury sector. Luxury brands must manage a number of inherent paradoxes and tensions. Differences in a mass versus luxury marketing approach are discussed. Finally, the course focuses on examining the main challenges with which luxury brands are currently confronted. As markets are becoming increasingly polarized, the course is relevant to a wide range of marketing and business professionals who may have to "premiumize" their offerings or revitalize their brands through an upscale positioning. Through a combination of interactive discussions, cases, practical examples, and individual assignments, the course enables participants to take both a theoretical and practical approach to the luxury industry and its marketing practices.

    [ 3 cr.]

    Offered: Either sem.

Abbreviation Glossary

Abbreviation Name
CAS College of Arts & Sciences
CFA College of Fine Arts
CGS College of General Studies
COM College of Communication
EGS College of Engineering and Graduate School of Arts & Sciences
ENG College of Engineering
EOP Center for English Language & Orientation Programs (CELOP)
GMS Graduate Medical Sciences
GRS Graduate School of Arts & Sciences
HUB BU Hub general education program
KHC Questrom School of Business
LAW School of Law
MED School of Medicine
OTP Officer Training Program
PDP Physical Education Recreation and Dance
QST Questrom School of Business
SAR Sargent College
SDM Henry M. Goldman School of Dental Medicine
SED Wheelock College of Education & Human Development
SHA School of Hospitality Administration
SPH School of Public Health
SSW School of Social Work
STH School of Theology
XRG Cross Registration