Boston University Course Search

Search our database of over 7,000 courses.

Perform a basic search by entering keywords you would expect to find in the course description or by entering a full course number (example: CAS XX 123). If you would like to see expected course offerings for a particular semester, select that semester in the drop-down box. If you would like to see all courses expected to be offered in the future, select “Future Semesters.”

To perform a more targeted search, select Additional Search Options

Schools/Colleges/Programs

Select all of the schools/colleges/programs you’re interested in searching. If all options are unchecked, all schools/colleges/programs will be searched by default.

* Course offerings with the HUB code include the Cross-College Challenge (XCC), Hub cocurriculars, and select Hub Study Abroad experiences only.

Abbreviation Glossary

Credits

BU Hub Pathways

Display courses in the following Hub Pathway:

About BU Hub Pathways

BU Hub Areas

Courses that match of the Hub areas selected will be displayed.

Philosophical, Aesthetic, and Historical Interpretation

Scientific and Social Inquiry

Quantitative Reasoning

Diversity, Civic Engagement, and Global Citizenship

Communication

Intellectual Toolkit

All Hub Courses
Searching for QSTMK862 returned 1 classes
  • QST MK 862

    Marketing High-Tech Products

    Grad Prereq: QST MK 723 or QST MK 724.

    This course provides you with a good understanding of how marketing works in a high-tech context. When it comes to marketing, there are five important characteristics that make high-tech offerings (products and services) special: technological uncertainty, customer uncertainty, competitor volatility, high- tech offerings are often used not singly but in larger overall systems, and high-tech offerings often exhibit network externalities. These five characteristics have a big impact on the type of challenges, analysis, and marketing decisions made in high-tech industries. The overall purpose of this course is to impart concepts, tools, and frameworks that you can apply as you pursue careers as marketers of high-tech offerings, consultants, investment bankers, and service professionals. The key objectives of the course are to: Understand the special challenges involved in marketing high-tech products Learn how to analyze high-tech marketing problems which involve significant customer, market, and technological uncertainties; Examine approaches to improve the market orientation of, and the marketing-R&D interface in, high-tech companies; Understand the impact of diffusion of technology and adoption of innovation on targeting and segmentation decisions; Explore the effect of complementary products, databases, and systems on product and pricing decisions; Identify the challenges and drivers of success at different stages in a technology's life- cycle; and, Understand the concept of value networks and the role of complementors, partners, and competitors in high-tech industries.

    [ 3 cr.]

    Offered: Either sem.

Abbreviation Glossary

Abbreviation Name
CAS College of Arts & Sciences
CFA College of Fine Arts
CGS College of General Studies
COM College of Communication
EGS College of Engineering and Graduate School of Arts & Sciences
ENG College of Engineering
EOP Center for English Language & Orientation Programs (CELOP)
GMS Graduate Medical Sciences
GRS Graduate School of Arts & Sciences
HUB BU Hub general education program
KHC Questrom School of Business
LAW School of Law
MED School of Medicine
OTP Officer Training Program
PDP Physical Education Recreation and Dance
QST Questrom School of Business
SAR Sargent College
SDM Henry M. Goldman School of Dental Medicine
SED Wheelock College of Education & Human Development
SHA School of Hospitality Administration
SPH School of Public Health
SSW School of Social Work
STH School of Theology
XRG Cross Registration