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Searching for QST MK 852 - Marketing Analytics returned 1 classes
  • QST MK 852

    Data Driven Marketing Decisions

    Grad Prereq: MK713/723/724, QM711/716/717

    This course will focus on developing marketing strategies driven by marketing analytics. Topics covered include market segmentation, targeting, and positioning, and new product development. The course will draw on and extend students' understanding of issues related to quantitative analysis and principles of marketing. The course will use a combination of cases, lectures, and a hands-on project to develop these skills.

    [ 3 cr.]

    Offered: Either sem.

Abbreviation Glossary

Abbreviation Name
CAS College of Arts & Sciences
CFA College of Fine Arts
CGS College of General Studies
COM College of Communication
EGS College of Engineering and Graduate School of Arts & Sciences
ENG College of Engineering
EOP Center for English Language & Orientation Programs (CELOP)
GMS Graduate Medical Sciences
GRS Graduate School of Arts & Sciences
HUB BU Hub general education program
KHC Questrom School of Business
LAW School of Law
MED School of Medicine
OTP Officer Training Program
PDP Physical Education Recreation and Dance
QST Questrom School of Business
SAR Sargent College
SDM Henry M. Goldman School of Dental Medicine
SED Wheelock College of Education & Human Development
SHA School of Hospitality Administration
SPH School of Public Health
SSW School of Social Work
STH School of Theology
XRG Cross Registration