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Searching for QST IS854 returned 1 classes
  • QST IS 854

    Digital Strategy for Emerging Business Leaders

    Grad Prereq: SI851 preferred

    A digital strategy is an organization's plan to leverage digital technologies to create new business models, products, and services, as well as to improve internal processes and interactions with customers, suppliers, and partners. For business leaders, a digital strategy is crucial to staying competitive and grow their businesses. In this course, students will learn how to design, execute and communicate digital strategies in a complex organization. We will also learn key management concepts such as project delivery, change management, as well as financial modelling of digital investments. In addition to case studies and class exercises, we will bring in industry experts to share their real-world experience. In lieu of a final exam, students will form into project teams to design, develop, present and gain buy-in for a specific digital strategy.

    [ 3 cr.]

    Offered: Either sem.

Abbreviation Glossary

Abbreviation Name
CAS College of Arts & Sciences
CFA College of Fine Arts
CGS College of General Studies
COM College of Communication
EGS College of Engineering and Graduate School of Arts & Sciences
ENG College of Engineering
EOP Center for English Language & Orientation Programs (CELOP)
GMS Graduate Medical Sciences
GRS Graduate School of Arts & Sciences
HUB BU Hub general education program
KHC Questrom School of Business
LAW School of Law
MED School of Medicine
OTP Officer Training Program
PDP Physical Education Recreation and Dance
QST Questrom School of Business
SAR Sargent College
SDM Henry M. Goldman School of Dental Medicine
SED Wheelock College of Education & Human Development
SHA School of Hospitality Administration
SPH School of Public Health
SSW School of Social Work
STH School of Theology
XRG Cross Registration