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Searching for QST IS 827 returned 1 classes
  • QST IS 827

    Platform Strategy and Design

    Grad Prereq: IS710/711/716, PL714/727/FE730, SI718/750/751, or permission of instructor

    To thrive in the modern economy, managers, entrepreneurs and investors need a thorough understanding of platform businesses. Indeed, today's most powerful and valuable firms, from Airbnb, to Amazon, Facebook and Salesforce, operate as platforms connecting buyers and sellers, or users and advertisers, or users and third-party developers. These platforms derive their value from network effects and the ability to harness innovation from their users. Drawing on cases from social media, entrepreneurship, enterprise software, mobile services, and consumer products, we will analyze and learn to launch platform startups, convert existing businesses into platforms, and compete in a platform-centric world. Students will learn to apply concepts from industrial economics, market design, and game theory to real problems.

    [ 3 cr.]

    Offered: Either sem.

Abbreviation Glossary

Abbreviation Name
CAS College of Arts & Sciences
CFA College of Fine Arts
CGS College of General Studies
COM College of Communication
EGS College of Engineering and Graduate School of Arts & Sciences
ENG College of Engineering
EOP Center for English Language & Orientation Programs (CELOP)
GMS Graduate Medical Sciences
GRS Graduate School of Arts & Sciences
HUB BU Hub general education program
KHC Questrom School of Business
LAW School of Law
MED School of Medicine
OTP Officer Training Program
PDP Physical Education Recreation and Dance
QST Questrom School of Business
SAR Sargent College
SDM Henry M. Goldman School of Dental Medicine
SED Wheelock College of Education & Human Development
SHA School of Hospitality Administration
SPH School of Public Health
SSW School of Social Work
STH School of Theology
XRG Cross Registration