{"id":59828,"date":"2024-09-09T08:58:09","date_gmt":"2024-09-09T12:58:09","guid":{"rendered":"https:\/\/www.bu.edu\/pardeeschool\/?page_id=59828"},"modified":"2026-03-02T09:11:09","modified_gmt":"2026-03-02T14:11:09","slug":"marketing-toolkit","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/pardeeschool\/pardeepride\/marketing-toolkit\/","title":{"rendered":"Marketing Toolkit"},"content":{"rendered":"<header>\n<header><\/header>\n<p data-start=\"123\" data-end=\"390\">This page provides current resources, guidelines, and templates for marketing at the Frederick S. Pardee School of Global Studies. Please refer to the materials below for the most up-to-date tools to support your communications and branding needs.<\/p>\n<p>Additionally, web requests can be submitted <a href=\"https:\/\/www.bu.edu\/pardeeschool\/web-requests\/\">here<\/a>.<\/p>\n<p data-start=\"392\" data-end=\"482\">For questions related to communications and marketing, contact <a href=\"mailto:commsps@bu.edu\">commsps@bu.edu<\/a>.<\/p>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Branding Guidelines<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p class=\"p1\"><strong>Logo Usage<\/strong><\/p>\n<ul>\n<li>Always use the official Boston University logo (University plate) for external communications and when events are open to the public<\/li>\n<li>For internal-only materials, you may use the BU icon<\/li>\n<li>Ensure proper spacing around the logo, equal to the logo\u2019s height on all sides<\/li>\n<li>Place the logo in the bottom-right corner of flyers and materials<\/li>\n<li>For flyers with backgrounds other than white, please use the logos with transparent backgrounds. This is avoid a white &#8220;block&#8221; around the design.<\/li>\n<li>Flyers with light backgrounds may use logos with black font. Flyers with dark backgrounds should use logos with white font.<\/li>\n<\/ul>\n<p class=\"p1\"><strong><span class=\"s1\">Center and Unit Identification<\/span><\/strong><\/p>\n<ul>\n<li class=\"p1\">Always include \u201cPardee School of Global Studies\u201d in your materials<\/li>\n<li class=\"p1\">Your specific center or unit should be listed below Pardee School<\/li>\n<li class=\"p1\">Use bold text for Pardee School and regular text for your center\/department<\/li>\n<\/ul>\n<p class=\"p1\"><strong><span class=\"s1\">Co-Branding<\/span><\/strong><\/p>\n<ul>\n<li class=\"p1\">For events with 2-5 BU entities, use a combined logo lockup. Consult with the communications office and they can request specific logos<\/li>\n<li class=\"p1\">For more than 5 entities, use the University plate and list entities as text<\/li>\n<li class=\"p1\">When collaborating with external organizations, place their logos to the left of BU\u2019s logo and use the university plate<\/li>\n<\/ul>\n<p class=\"p1\"><strong><span class=\"s1\">Color Scheme<\/span><\/strong><\/p>\n<ul>\n<li><strong>Primary Colors:<\/strong><\/li>\n<li>BU Red (official University color): #CC0000<\/li>\n<li>Black: #2D2926<\/li>\n<li>Pardee School Teal: #37AEB3<\/li>\n<\/ul>\n<ul>\n<li><strong>Usage:<\/strong><\/li>\n<li>Use BU Red for primary branding elements and to maintain consistency with the broader University brand.<\/li>\n<li>Typography can either be black or white, whichever allows them to best be read on the branded materials.<\/li>\n<li>Incorporate Pardee School Teal as a secondary color to distinguish Pardee School materials within the BU ecosystem. The teal color can be used for accents, backgrounds, or secondary design elements to create a unique Pardee School feel<\/li>\n<\/ul>\n<p class=\"p2\"><strong><span class=\"s1\">Typography<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\">Whitney is BU&#8217;s designated font for any marketing materials. <a href=\"https:\/\/www.bu.edu\/brand\/asset-library\/fonts\/\">Request and download Whitney here<\/a>.<\/li>\n<\/ul>\n<p class=\"p1\"><b>Note: Our color palette is evolving<\/b><b><\/b><\/p>\n<p class=\"p2\"><strong>Flyer Design Best Practice<\/strong><\/p>\n<ul>\n<li class=\"p2\">Keep it simple and uncluttered<\/li>\n<li class=\"p2\">Use a clear hierarchy of information (headline, key details, supporting info)<\/li>\n<li class=\"p2\">Stick to one main focal point or message<\/li>\n<li class=\"p2\">Use bullet points for easy readability<\/li>\n<li class=\"p2\">Ensure there\u2019s enough white space to let the design \u201cbreathe\u201d<\/li>\n<li class=\"p2\">Limit text to essential information only<\/li>\n<li class=\"p2\">Use no more than 2-3 fonts on a single flyer<\/li>\n<li class=\"p2\">Ensure font sizes are large enough to read from a distance<\/li>\n<li class=\"p2\">Use high-quality, relevant images or graphics<\/li>\n<li class=\"p2\">Include a clear call to action (e.g., \u201cRegister Now\u201d, \u201cLearn More\u201d)<\/li>\n<li class=\"p2\">Place the BU logo in the bottom-right corner<\/li>\n<li>Wordmarks should not be used in flyers, only within the content of a website.<\/li>\n<li class=\"p2\">If using QR codes, place them in the bottom-left corner, balancing size with the BU logo<\/li>\n<li class=\"p2\">Remove \u201cwww.\u201d from URLs<\/li>\n<\/ul>\n<p class=\"p2\"><strong><span class=\"s1\">Social Media Best Practices<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\">Share a mix of content: events, research highlights, faculty spotlights, student stories, etc.<\/li>\n<li class=\"p2\">Use a consistent voice that aligns with Pardee School\u2019s brand<\/li>\n<li class=\"p2\">Use high-quality images and graphics<\/li>\n<li class=\"p2\">Tag relevant accounts such as @BUPardeeSchool in all posts<\/li>\n<li class=\"p2\">Tag BU Experts on relevant platforms when sharing faculty research or expert commentary<\/li>\n<li class=\"p2\">Use relevant hashtags to increase visibility, including #BUPardeeSchool<\/li>\n<li class=\"p2\">Aim for 3-5 posts per week to maintain an active presence<\/li>\n<li class=\"p2\">Share content across different platforms, adapting as needed<\/li>\n<\/ul>\n<p><strong>Appspace Best Practices<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Know your Appspace channel: <\/span><b>121 BSR<\/b><span style=\"font-weight: 400;\"> (for student, faculty, alumni, staff, and administrative content), <\/span><b>152 BSR<\/b><span style=\"font-weight: 400;\"> (for student, faculty, and alumni content), and <\/span><b>156 BSR<\/b><span style=\"font-weight: 400;\"> (for student, faculty, and alumni content)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize Pardee-centered content, including student achievements, faculty research and media mentions, staff updates, events, and school-wide announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote important events and deadlines such as study abroad applications, fellowships, scholarships, and student organization activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Canva Presentation format (16:9 ratio, 1920 \u00d7 1080 px) for optimal display on Appspace screens<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep slides clear and easy to read from a distance<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">use concise messaging, large fonts, strong contrast, and safe margins<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Double-check all the QR codes, email addresses, and contact information before sending in Appspace creatives\u00a0<\/span><\/li>\n<\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<ul><\/ul>\n<p class=\"p2\"><strong><span class=\"s1\">Website Headers<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\">Ensure your center\u2019s website includes \u201cPardee School of Global Studies\u201d in the header and maintain consistency with other Pardee School center websites<\/li>\n<\/ul>\n<p class=\"p2\"><strong><span class=\"s1\">Wordmarks &amp; Special Graphics<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\">A &#8220;wordmark&#8221; is a singular design that combines both typography and a graphic to represent an entity, program, or organization. These are not &#8220;logos&#8221; and should not be used as branding.<\/li>\n<li class=\"p2\">These elements must only be used within content on the website and in flyers, and not alongside Boston University branding or as part of any co-branded materials.<\/li>\n<li>Consult with the communications office first if you want to create a special wordmark or graphic for an event or program.<\/li>\n<\/ul>\n<p>See these examples of wordmarks used correctly within branded materials:<\/p>\n<p><img loading=\"lazy\" src=\"\/pardeeschool\/files\/2026\/01\/ceidwebsite-277x300.jpg\" alt=\"\" width=\"277\" height=\"300\" class=\"alignnone size-medium wp-image-62796\" srcset=\"https:\/\/www.bu.edu\/pardeeschool\/files\/2026\/01\/ceidwebsite-277x300.jpg 277w, https:\/\/www.bu.edu\/pardeeschool\/files\/2026\/01\/ceidwebsite-945x1024.jpg 945w, https:\/\/www.bu.edu\/pardeeschool\/files\/2026\/01\/ceidwebsite-768x832.jpg 768w, https:\/\/www.bu.edu\/pardeeschool\/files\/2026\/01\/ceidwebsite.jpg 1263w\" sizes=\"(max-width: 277px) 100vw, 277px\" \/> <img loading=\"lazy\" src=\"\/pardeeschool\/files\/2026\/01\/Sustainability-550x300.png\" alt=\"\" width=\"288\" height=\"157\" class=\"alignnone wp-image-62797\" srcset=\"https:\/\/www.bu.edu\/pardeeschool\/files\/2026\/01\/Sustainability-550x300.png 550w, https:\/\/www.bu.edu\/pardeeschool\/files\/2026\/01\/Sustainability.png 658w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/p>\n<p class=\"p2\"><strong><span class=\"s1\">Material Requests<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\">For custom logo lockups or special designs, contact commsps@bu.edu<\/li>\n<li class=\"p2\">Allow at least 2-3 days for simple requests, up to a week for complex ones<\/li>\n<li class=\"p2\">Provide as much detail as possible about your event or material when requesting assistance<\/li>\n<li class=\"p2\">For co-branded logos not already in our database, or for guidance on using logos of external entities outside of BU, refer to the <a href=\"https:\/\/www.bu.edu\/brand\/guidelines\/logos\/co-branded-logos\/\">BU Marketing &amp; Communications Brand Guidelines<\/a><span class=\"s1\"><\/span><\/li>\n<\/ul>\n<p><strong><span class=\"s1\">Approval Process<\/span><\/strong><\/p>\n<ul>\n<li class=\"p2\">When in doubt about any branding element, submit your design to commsps@bu.edu for review before publication or distribution<\/li>\n<\/ul>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Templates and Guidelines<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p><span>Refer to the template and guidelines for use when creating materials:<\/span><\/p>\n<ul>\n<li><a href=\"\/pardeeschool\/files\/2026\/02\/PardeeFlyer_Template.pdf\">Pardee School of Global Studies Event Flyer Template<\/a><\/li>\n<li class=\"p1\"><span class=\"s1\"><a href=\"\/pardeeschool\/files\/2024\/10\/Pardee-Powerpoint-Template.pptx\">Pardee School of Global Studies PowerPoint Template<\/a><\/span><\/li>\n<li class=\"p1\"><a href=\"https:\/\/www.bu.edu\/brand\/\">Boston University Branding Guidelines<\/a><\/li>\n<li class=\"p1\">For Stock Photos, visit the Pardee School Open Access\/Communications and Marketing\/Best of Photos folder<\/li>\n<\/ul>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Logo Resources<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p class=\"p1\"><strong>Pardee Logos<br \/>\n<span><br \/>\n<\/span><\/strong>Download official Pardee School logos in web, print, and alternate formats for use in digital and print materials.<strong><br \/>\n<\/strong><\/p>\n<p><strong>Web Logos<\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><a href=\"\/pardeeschool\/files\/2024\/09\/FSPardee_WEB_logotype-650x28.png\">FSPardee Web Logotype<\/a><\/span><\/li>\n<li class=\"p1\"><a href=\"\/pardeeschool\/files\/2024\/09\/FSPardee_WEB-650x52.png\"><span class=\"s1\">FSPardee Web<\/span><\/a><\/li>\n<li class=\"p1\"><a href=\"\/pardeeschool\/files\/2024\/09\/Pardee_WEB_logotype-650x35.png\"><span class=\"s1\">Pardee Web Logotype<\/span><\/a><\/li>\n<li class=\"p1\"><a href=\"\/pardeeschool\/files\/2024\/09\/Pardee_WEB.png\"><span class=\"s1\">Pardee Web<\/span><\/a><\/li>\n<\/ul>\n<p><strong>Print Logos<\/strong><\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><a href=\"\/pardeeschool\/files\/2024\/09\/PardeeSchool_186out.eps\">PardeeSchool_186out.eps<\/a><\/span><\/li>\n<li class=\"p1\"><a href=\"\/pardeeschool\/files\/2024\/09\/PardeeSchool_BLACKout.eps\"><span class=\"s1\">PardeeSchool_BLACKout.eps<\/span><\/a><\/li>\n<li class=\"p1\"><a href=\"\/pardeeschool\/files\/2024\/09\/PardeeSchool_CMYKout.eps\"><span class=\"s1\">PardeeSchool_CMYKout.eps<\/span><\/a><\/li>\n<li class=\"p1\"><a href=\"\/pardeeschool\/files\/2024\/09\/pardeeschool_white_out.eps\"><span class=\"s1\">Pardeeschool_white_out.eps<\/span><\/a><\/li>\n<\/ul>\n<p><strong>Note: You will need a design software (such as Adobe Photoshop) to open this file.<\/strong><\/p>\n<p>Other Formats<\/p>\n<ul>\n<li class=\"p1\"><span class=\"s1\"><a href=\"\/pardeeschool\/files\/2024\/09\/PardeeSchool.tif\">PardeeSchool.tif<\/a><\/span><\/li>\n<\/ul>\n<p><strong>Requests for Center and Co-Sponsored Logos<\/strong><\/p>\n<p class=\"p1\">Please visit server &#8211; Pardee School Open Access\/Communications and Marketing\/Branding folder<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.bu.edu\/brand\/asset-library\/logos\/request-a-logo\/\">Submit Logo Request<\/a><\/span><\/p>\n<p><\/div>\n<\/div>\n\n<\/header>\n","protected":false},"excerpt":{"rendered":"<p>This page provides current resources, guidelines, and templates for marketing at the Frederick S. Pardee School of Global Studies. Please refer to the materials below for the most up-to-date tools to support your communications and branding needs. Additionally, web requests can be submitted here. For questions related to communications and marketing, contact commsps@bu.edu.<\/p>\n","protected":false},"author":13748,"featured_media":0,"parent":41567,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"page-templates\/no-sidebars.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/pages\/59828"}],"collection":[{"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/users\/13748"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/comments?post=59828"}],"version-history":[{"count":51,"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/pages\/59828\/revisions"}],"predecessor-version":[{"id":63115,"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/pages\/59828\/revisions\/63115"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/pages\/41567"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/pardeeschool\/wp-json\/wp\/v2\/media?parent=59828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}