{"id":3812,"date":"2025-05-16T17:00:49","date_gmt":"2025-05-16T21:00:49","guid":{"rendered":"https:\/\/www.bu.edu\/online\/?post_type=bu-program-page&#038;p=3812"},"modified":"2026-04-16T14:34:35","modified_gmt":"2026-04-16T18:34:35","slug":"ms-health-communication","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/online\/degrees-certificates\/health-communication\/ms-health-communication\/","title":{"rendered":"Online Master of Science in Health Communication"},"content":{"rendered":"\n<h2>Build Expertise in Strategic Health Messaging and Public Engagement<\/h2>\n\n\n\n<p>Healthcare issues affect people worldwide and can range from health system reform to environmental crises, to public health emergencies such as the COVID-19 pandemic. In September 2020, U.S. Bureau of Labor Statistics publication <em>The Economics Daily<\/em> noted that healthcare industries will be among those projected to grow the fastest through 2029. United States Census Bureau data shows that one in five Americans will be 65 or older by 2034, while a report by Technavio shows that the value of the global health and wellness market is poised to grow by $1,299.8 billion through 2024. The impact of digital technology in healthcare will continue to reverberate, with venture funding for health tech innovators at $14 billion in 2020 and expected to increase, according to Deloitte. Healthcare organizations\u2014and the many health and wellness businesses affiliated with them\u2014will all need professional health communicators who excel at developing effective and responsible communication strategies.<\/p>\n\n\n\n<p>Success in this endeavor requires an understanding of biosystems and disease, the social and cultural determinants of public health, the American healthcare system, and epidemiology\u2014and the critical ability to communicate information in a way both the media and the public can understand.<\/p>\n\n\n\n<p>To prepare students for emerging roles in healthcare marketing, public and media relations, digital and integrated health communication, education, promotion, and advocacy, Boston University\u2019s College of Communication and Metropolitan College collaborate to offer the Master of Science in Health Communication (MSHC)\u2014the first degree of its type to be offered online. The multidisciplinary program focuses on the intersection of healthcare, marketing, health literacy, public relations, and digital media in order to prepare students for the breadth of issues they will encounter as health communicators\u2014from medical breakthroughs and the development of new products to government policies and public health challenges, and many others.<\/p>\n\n\n\n<p>The online master\u2019s program in Health Communication now offers optional concentrations in:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.bu.edu\/online\/degrees-certificates\/health-communication\/ms-health-communication-healthcare-promotion-concentration\/\">Healthcare Promotion, Media &amp; Marketing<\/a><\/li><li><a href=\"https:\/\/www.bu.edu\/online\/degrees-certificates\/health-communication\/ms-health-communication-visual-digital-concentration\/\">Visual &amp; Digital Health Communication<\/a><\/li><\/ul>\n\n\n\n<p>The Master of Science in Health Communication is also available on campus in Boston.&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-project-management\/\" target=\"_blank\">Learn more.<\/a><\/p>\n\n\n\n<h2><strong>Curriculum<\/strong><\/h2>\n\n\n\n<p>Boston University\u2019s online Master of Science in Health Communication consists of eight required online courses (32 units) and can be completed in as few as 16 months of part-time study.<\/p>\n\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Core Courses<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n\n\n\n<p>(Four courses\/16 units)<\/p>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">550<\/span><\/span> US Healthcare System<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course provides students with basic knowledge of how the health care system in the U.S. is structured, and the policies, stakeholders and complexities impacting access to care, costs, quality and equity among various populations. Drawing on multiple views and opinions, students build on their perspectives as they critically analyze pros and cons of health system fundamentals. Students then apply their knowledge to a series of practical written assignments that help build a strategic plan for improving the health outcomes of an underserved population in their home state. An emphasis is placed on written and oral delivery of final project campaigns. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Lane<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">559<\/span><\/span> Health Communication Principles and Strategies<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This foundational course examines and bridges the theory and practice of interpersonal, organizational, mass communication, and digital media relevant to the professional communicator and health practitioner alike. It reviews strategies of persuasion, the relationship between attitudes and health behavior through the lifespan, and the changing nature of health, illness and health delivery in local and global arenas. Students consider how the Social Determinants of Health (where we live, learn, work and play) impact health behaviors and outcomes for diverse populations. Starting with the history of health communication, students gain insight into the evolution of this emerging discipline, from public health education to its broader place in the marketing mix through recent decades. Guided by case studies, research and analysis, students explore the health communication cycle and strategic planning process using frames, channels and tools best suited for reaching behavioral, social, and organizational objectives. The course shifts from theoretical to practical, giving students hands-on experience developing a strategic health communication campaign that considers culture, age, gender and health literacy, to effectively - and measurably - influence health outcomes for its intended audience. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">560<\/span><\/span> Research Methods for Health Communication<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">There is a growing demand for professionals with the skills to collect, analyze and interpret data. This course prepares students with essential knowledge of primary research methods, and how to apply them - accurately and ethically - to the practice of health communication. Beginning with the basics of research design and evaluation, the course progresses through qualitative, quantitative and mixed methods, survey design, descriptive statistics, focus groups and other approaches, with the goal of helping health communication professionals create meaningful, data-driven strategies, stories and content. Students will practice analyzing, interpreting and writing about various health studies presented throughout the course. Also emphasized is the application of research to advertising messaging and public relations strategies. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Burke<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">561<\/span><\/span> Writing for Health<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Effectively communicating knowledge, methods, language and terminology from the complex fields of health, science and medicine - and writing about them plainly - requires an advanced command of language, and proficient use of health literacy principles. If writing does not come naturally to you, this course will introduce you to those health literacy principles, as well as formats and processes for developing materials with confidence. If you're a more experienced writer, get ready to hone your skills using best practices for creating various kinds of health content. Throughout the course you'll analyze different audience needs and refine writing strategies, style, voice, and vocabulary to accommodate each audience. You'll also practice essential writing qualities, including clarity and brevity, alongside advanced grammar, sentence structure and writing mechanics. Assignments include writing, revising, and editing clear, accurate, audience-appropriate content for a journalistic news report; a patient education print brochure; narrative feature storytelling; a health-related blog; scriptwriting for a visual public service announcement, and social media writing to promote your content. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><\/div><\/p>\n\n\n<p><\/div>\n<\/div>\n\n\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Required Courses<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n\n\n\n<p>(Four courses\/16 units)<\/p>\n\n\n\n<p>Students who are not choosing a concentration must select four courses from the following lists, as indicated.<\/p>\n\n\n\n<p>Choose one of the following:<\/p>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">651<\/span><\/span> Epidemiology for Health Communication<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course is recommended for students who are not Epidemiology concentrators. The purpose of this course is to introduce the basic principles and methods of epidemiology and demonstrate their applicability in the field of public health. A further objective is to provide an introduction to the basic skills needed to critically interpret the epidemiologic literature relevant to public health professionals.\n\nPlease note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Friedler<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">652<\/span><\/span> Biology of Disease<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course, designed for students who have little or no background in the biological sciences, provides a foundation in the biological mechanisms and principles underlying major health problems. Selected health problems are explored from a biological perspective in order to provide fundamental information about infectious and non-infectious agents of disease, disease transmission, biological defense mechanisms, co-evolution of man and microbes, the effects of nutritional deficiency and excess, effects of respiratory exposures, the biology of cancer, aging, and other topics. Each student completing this course should be able to knowledgeably participate in a discussion of related health problems with a basic understanding of the terminology, and the underlying biological mechanisms. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">655<\/span><\/span> Healthcare Marketing Strategies<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course provides an in-depth understanding of the essential concepts of marketing and their application to health care. Students gain a working knowledge of marketing tools (such as pricing, promotion, channels, consumer behavior, brand equity, and segmentation) and how to use them. Students build practical applied skills in analyzing marketing problems and developing marketing programs and strategies, with particular attention to health care and its organizational structures, financing, technologies, market demands, laws, and regulations. Students also expand their understanding of the differences and similarities between marketing in for-profit and not-for-profit health care organizations, and they increase their appreciation of the role of data collection, analysis, interpretation, and management in marketing decisions. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">656<\/span><\/span> Healthcare Public Relations<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Provides an overview of the professional principles and practices in public relations for corporate, governmental, agency and nonprofit organizations. Includes history, organization, and scope of the field; its roots in social science; types of campaigns and programs; and professional ethics. Theories, strategies, and tactics in current practice emphasized and applied to health communication. Explores opportunities and requirements for work in the field. Students will learn to apply the basic public relations campaign planning model and examine public relations specialty practice areas including media relations, community relations, government relations, crisis communication, investor relations and employee communication. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">657<\/span><\/span> Digital Marketing for Healthcare<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">An overview of the theories, practices, and techniques in the dynamic field of interactive marketing communications (IAMC). Students gain an understanding of the strategy and tactics of IAMC and its place in the more comprehensive field of marketing communications. In addition, students review IAMC's relationship to and its effects on society, culture, and the economic system. The course will explore almost all the ways interactive marketing can be practiced via the Internet: historical introduction, dotcom era, basic principles, database marketing, etail, email, search (SEO & SEM\/PPC), display advertising, social networking, gaming, mobile, et al. \n\nPlease note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Gardner<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">658<\/span><\/span> Media Relations for Healthcare<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Students learn publicity techniques used in mass media communication, including working with daily and weekly newspapers, magazines, radio, television, film and online media. The course will examine the principles and practices of working with mass media \"gatekeepers\" to accomplish campaign objectives as well as strategies and tactics for communicating directly with audiences through new media. Students will develop knowledge and skills related to the production and use of media relations tools with a focus on health communication. Case studies will be employed to understand the challenges and opportunities inherent in working with mass media as well as the special demands and practices associated with crisis communication. The course will also explore the roles of interactive and social media. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">HC<\/span> <span class=\"cf-course-number\">762<\/span><\/span> Visual Communication in the Digital Health Age<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Over the past two decades, the power of visuals in learning and retention has been increasingly recognized - attributing as much as 80% of retention to information that is visually communicated. In a recent study, 85% of working professionals agreed that creative thinking is critical for problem solving in their career, and 71% say creative thinking should be taught as a course, like math and science. The efficacy of the use of visual symbols has also been recognized for bridging language barriers in health care settings. This course provides health communication professionals the fundamental principles of design and how these relate to effective communication, particularly in health education and delivery applications. Course lectures and resources will guide students from visual design theory, straight through content creation and measuring effectiveness of visual messaging. Students will explore various media and tools used to create digital images and get hands-on practice in the image editing process. Topics include conceptual design, critical thinking in the creation of practical design, how design relates to industry, human perception and the visual process, and the use of symbols for immediacy and to bridge cultural and literacy divides. In addition to exploring popular digital vehicles for visual storytelling, such as infographics, data visualization, video and mobile, the course will also present real-world challenges, such as ethics and regulations in digital communications, as well as business processes. Course requires access to a smartphone with camera and video capability or a digital camera\/video. Please note: This 4-credit course meets over a 7-week period. Students should expect about twice the weekly workload of a 14-week course.<\/p>\n\t<\/div>\n\n\t\n<\/aside><\/div><\/p>\n\n\n<p><\/div>\n<\/div>\n\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide program-block program-block--requirements program-block--type-degrees\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns program-block--requirements__inner\">\n<div class=\"wp-block-column program-block--requirements__content\">\n<div class=\"wp-block-group program-block--requirements__group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"program-block--requirements__group-title\"><a href=\"https:\/\/www.bu.edu\/met\/admissions\/academic-calendars\/online-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dates &amp; Deadlines<\/a><\/h3>\n\n\n\n<p class=\"program-block--requirements__group-text\">View BU MET\u2019s academic calendar for online programs, including important dates and deadlines.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group program-block--requirements__group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"program-block--requirements__group-title\"><a href=\"https:\/\/www.bu.edu\/met\/admissions\/apply-now-graduate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Application Requirements<\/a><\/h3>\n\n\n\n<p class=\"program-block--requirements__group-text\">Visit the <a href=\"https:\/\/www.bu.edu\/met\/\" target=\"_blank\" rel=\"noreferrer noopener\">BU MET website<\/a> for admission details.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--requirements__media\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"540\" src=\"\/online\/files\/2026\/03\/MSHC_mid-2048x1080-1-1024x540.jpg\" alt=\"A photo of a person reviewing graphs and charts while talking on a phone\" class=\"wp-image-8253\" srcset=\"https:\/\/www.bu.edu\/online\/files\/2026\/03\/MSHC_mid-2048x1080-1-1024x540.jpg 1024w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/MSHC_mid-2048x1080-1-636x335.jpg 636w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/MSHC_mid-2048x1080-1-768x405.jpg 768w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/MSHC_mid-2048x1080-1-1536x810.jpg 1536w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/MSHC_mid-2048x1080-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2>How You Benefit from a <br>Boston University Education<\/h2>\n\n\n\n<p>A BU credential can help lay the foundation for career advancement and personal success.<\/p>\n\n\n\n<ul><li>Benefit from an average 24:1 student-to-instructor ratio.<\/li><li>Work closely with experienced health professionals and faculty experts from across Boston University, including the College of Communication, School of Public Health, and Metropolitan College.<\/li><li>BU MET\u2019s Health Communication program provides practical, hands-on education that you can apply on the job.<\/li><li>Study principles of healthcare and communication alongside peers with industry experience, learn from faculty who have valuable contacts in the field, and benefit from an alumni community with strong professional connections.<\/li><\/ul>\n\n\n\n<p>All graduate students are automatically considered for merit scholarships during the application process and nominated based on eligibility. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/met\/admissions\/financial-aid\/scholarships\/merit-scholarships\/\" target=\"_blank\">Learn more<\/a>.<\/p>\n\n\n\n<h3>Graduate with Health Communication Expertise<\/h3>\n\n\n\n<p>Students who complete the master\u2019s degree in Health Communication will be able to:<\/p>\n\n\n\n<ul><li>Employ communication strategy, methods, and technology to communicate information, influence audiences, or affect change on health-related topics and issues.<\/li><li>Evaluate the value and significance of traditional, social, and digital media practice in the health communication field.<\/li><li>Demonstrate competence in communicating about healthcare, including how to develop purpose-driven, audience-specific materials.<\/li><li>Understand and apply ethical and socially responsible health communication practices and strategies that consider privacy, regulatory, and legal issues specific to the healthcare industry.<\/li><li>Interpret and apply basic communication research fundamentals to the field of health communication.<\/li><li>Analyze, synthesize, interpret, and present health and scientific information using clear and concise messaging for public, media, and\/or stakeholder consumption.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide program-block program-block--career-paths program-block--type-degrees\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group program-block--career-paths__footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns program-block--career-paths__footer-inner\">\n<div class=\"wp-block-column program-block--career-paths__footer-header\">\n<h3 class=\"program-block--career-paths__footer-title\">Career Outlook<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--career-paths__footer-card\">\n<h4 class=\"program-block--career-paths__footer-card-title\"><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p><strong>\u201cEmployment of medical and health services managers is projected to grow 29%<\/strong> from 2023 to 2033, <strong>much faster<\/strong> than the average for all occupations.\u201d<\/p>\n\n\n\n<p class=\"program-block--career-paths__footer-card-text\">Source: Bureau of Labor Statistics<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--career-paths__footer-card\">\n<h4 class=\"program-block--career-paths__footer-card-title\"><\/h4>\n\n\n\n<p class=\"program-block--career-paths__footer-card-text\"><strong>Medical and Health Services Managers<br>$117,960<br>Median salary, May 2024<\/strong><\/p>\n\n\n\n<p>Source: Bureau of Labor Statistics<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><\/h4>\n\n\n\n<p><strong>The Healthcare and Social Assistance sector is anticipated to add approximately 2.3 million new jobs between 2023 and 2033, accounting for over one-third of all new jobs across all industries.<\/strong><br><br>Source: Bureau of Labor Statistics<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img src=\"https:\/\/www.bu.edu\/online\/files\/2025\/05\/Rebecca-Handler-Photo.jpeg\" style=\"width: 150px; height: auto; border: 2px solid #04c5e7;\" alt=\"Rebecca Handler graduating from Boston University's MET College\" class=\"wp-image-3676\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p>\u201cThe most valuable aspect of BU MET for me is the ability to blend academic rigor with practical application. The program\u2019s focus on real-world skills and current industry practices has been invaluable. The curriculum\u2019s relevance to my work in health communications meant I could immediately apply what I learned in the classroom to my [job position]. This not only enhanced my professional capabilities but allowed me to make meaningful contributions to my current organization and any organization I may join in the future.\u201d&nbsp;<a href=\"https:\/\/www.bu.edu\/met\/programs\/biomedical-healthcare\/stories\/rebecca-handler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read&nbsp;more.<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\"><strong><strong> Rebecca Handler<\/strong> (MET\u201923)<\/strong><br><strong> Engagement Manager, Stanford University School of Medicine\n <\/strong><br><em> MS, Health Communication\n <\/em>y<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>Advance Your Career<\/h3>\n\n\n\n<p>BU MET\u2019s Master of Science in Health Communication prepares you for a wealth of different roles in public health communications, patient advocacy, health education, community health organizing, healthcare marketing communications, patient experience, social media communications, healthcare administration, and crisis management among others.<\/p>\n\n\n\n<p><strong>Recent graduates have found job opportunities and career paths at companies such as:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<ul><li>Beth Israel Deaconess Medical Center<\/li><li>Cigna<\/li><li>Genzyme<\/li><li>Kaiser Permanente<\/li><li>Memorial Sloan Kettering Cancer Center<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<ul><li>UnitedHealth Group<\/li><li>American Red Cross<\/li><li>Aetna<\/li><li>Boston Medical Center<\/li><li>Beth Israel Lahey Health<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4>Take Advantage of Career Resources at BU MET<\/h4>\n\n\n\n<p>You will find the support you need in reaching your career goals through <a href=\"https:\/\/www.bu.edu\/met\/careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">MET\u2019s Career Development office<\/a>, which&nbsp;offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through&nbsp;<a href=\"https:\/\/www.bu.edu\/careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">BU\u2019s Center for Career Development<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide program-block program-block--featured-faculty program-block--type-programs\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group program-block--featured-faculty__inner\"><div class=\"wp-block-group__inner-container\">\n<h2 style=\"padding-top: 1.5em; margin-bottom: 0; text-align: center; color: #fff;\">Health Communication Faculty<\/h2>\n\n\n\n<div class=\"wp-block-columns program-block--featured-faculty__list\">\n<div class=\"wp-block-column program-block--featured-faculty__faculty\">\n<h3 class=\"has-text-align-left program-block--featured-faculty__faculty-name\"><strong>Justin Joseph<\/strong><\/h3>\n\n\n\n<p>Program Director, Health Communication<br>Associate Professor of the Practice, Public Relations, Boston University College of Communication<\/p>\n\n\n\n<figure class=\"wp-block-image size-large program-block--featured-faculty__faculty-image\"><img src=\"\/online\/files\/2025\/05\/Justin_Joseph.jpg\" alt=\"Juston Joseph headshot\" class=\"wp-image-3352\"\/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">View All Faculty<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n\n\n\n<ul><li><strong>Felipe Agudelo Acevedo<\/strong><br>\n  <em>Lecturer<\/em><br>\n  Associate Director of Diversity and Inclusion, Boston University Chobanian &amp; Avedisian School of Medicine<\/li><li><strong>Alane Bearder<\/strong><br>\n  <em>Lecturer and Program Facilitator<\/em><br>\n  Digital Marketing Strategist, Strategic Communications Consultant<\/li><li><strong>Stephanie Burke<\/strong><br>\n  <em>Lecturer<\/em><br>\n  Associate Professor, Prince George\u2019s Community College<\/li><li><strong>Paul Buta<\/strong><br>\n  <em>Lecturer<\/em><\/li><li><strong>Leigh Curtin-Wilding<\/strong><br>\n  <em>Lecturer<\/em><\/li><li><strong>Anne Danehy<\/strong><br>\n  <em>Senior Lecturer<\/em><br>\n  Boston University College of Communication<\/li><li><strong>Donna Duffy<\/strong><br>\n  <em>Lecturer<\/em><\/li><li><strong>James Gardner<\/strong><br>\n  <em>Lecturer<\/em><\/li><li><strong>Gabraelle Lane<\/strong><br>\n  <em>Lecturer<\/em><\/li><li><strong>Stephen Quigley<\/strong><br>\n  <em>Academic Advisor<\/em><br>\n  Associate Professor of Public Relations, Boston University College of Communication<\/li><li><strong>Domenic Screnci<\/strong><br>\n  <em>Academic Advisor<\/em><br>\n  Lecturer, Boston University College of Communication<\/li><li><strong>Timothy Sullivan<\/strong><br>\n  <em>Lecturer and Program Facilitator<\/em><\/li><\/ul>\n\n\n<p><\/div>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h2 class=\"has-text-align-center\">Interested in Learning More?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/met\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">MET Events<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/met\/admissions\/tuition-and-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tuition &amp; Fees<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/met\/admissions\/financial-aid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Aid<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Build Expertise in Strategic Health Messaging and Public Engagement Healthcare issues affect people worldwide and can range from health system reform to environmental crises, to public health emergencies such as the COVID-19 pandemic. 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