{"id":3569,"date":"2025-05-16T10:43:59","date_gmt":"2025-05-16T14:43:59","guid":{"rendered":"https:\/\/www.bu.edu\/online\/?post_type=bu-program-page&#038;p=3569"},"modified":"2026-04-21T16:16:44","modified_gmt":"2026-04-21T20:16:44","slug":"global-marketing-management-graduate-certificate","status":"publish","type":"bu-program-page","link":"https:\/\/www.bu.edu\/online\/degrees-certificates\/business-management-programs\/global-marketing-management-graduate-certificate\/","title":{"rendered":"Online Global Marketing Management Graduate Certificate"},"content":{"rendered":"\n<h2>Grasp All the Tools of Enterprise-Level Digital Marketing<\/h2>\n\n\n\n<p>The online Global Marketing Management graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today\u2019s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the power of social media. Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with MBA students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region\u2019s corporations. The certificate is truly an exciting opportunity to learn the new marketing skills necessary for competition in today\u2019s highly sophisticated web environment\u2014while engaging with fellow students around the globe.<\/p>\n\n\n\n<p>The Global Marketing Management Graduate Certificate is also available on campus in Boston.&nbsp;<a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/global-marketing-management-graduate-certificate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more.<\/a><\/p>\n\n\n\n<h2><strong>Curriculum<\/strong><\/h2>\n\n\n\n<p>Boston University\u2019s Graduate Certificate in Global Marketing Management consists of four required courses (16 units).<\/p>\n\n\n\n<p><em>Boston University will recognize credits earned toward the Graduate Certificate in Global Marketing Management as the equivalent of the specialization requirements for the&nbsp;<a href=\"https:\/\/www.bu.edu\/online\/degrees-certificates\/business-management-programs\/ms-global-marketing-management\/\">Master of Science in Global Marketing Management<\/a>.<\/em><\/p>\n\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h3 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Certificate Courses<\/h3><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n\n\n\n<p>(Four courses\/16 units)<\/p>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">523<\/span><\/span> Ecommerce<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\"><\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Prerequisite: MET AD 500 or consent of instructor. - The course provides a detailed examination of the history of e-commerce, along with important concepts related to the ways that businesses can successfully use Internet and Web technology. Students are introduced to the concepts and problems associated with electronic commerce. Topics include comparison of e-commerce procedures, payment mechanisms, applications in different industry sectors, security, the challenges of starting and maintaining an electronic business site, as well as a comparison with traditional business practices. The development of a WordPress-themed website is a minor feature of the course.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Tomic<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">M<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=CAS\">CAS 426<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A2, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Tomic<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">W<\/td>\n\t<td class=\"cf-section-start\">02:30:00 PM&ndash;05:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=MCS\">MCS B29<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Tomic<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">737<\/span><\/span> Innovative Marketing Techniques<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course will provide you with the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping you with the skills you'll need to perform vital daily functions. The course includes discussions of both B2B and B2C and looks at marketing and communications from an integrated, business-wide perspective. The goal is to appreciate principles and practice of online marketing. Topics include integrated innovative marketing strategy, search engine marketing, email marketing, and social media. 4cr.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Lopez<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">M<\/td>\n\t<td class=\"cf-section-start\">02:30:00 PM&ndash;05:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=STH\">STH 113<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A2, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Trainor<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">T<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=KCB\">KCB 104<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Trainor<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-style: italic; font-size: 105%; margin-top: 20px;\">Plus two additional Administrative Sciences courses, chosen with an advisor\u2019s approval. The following are examples of some of the elective courses allowed:<\/p>\n<\/div>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Analytics:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">654<\/span><\/span> Marketing Analytics<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Prereq: METAD 571. Become familiar with the foundations of modern marketing analytics and develop your ability to select, apply, and interpret readily available data on customer purchase behavior, new customer acquisition, current customer retention, and marketing mix optimization. This course explores approaches and techniques to support the managerial decision-making process and skills in using state-of-the-art statistical and analytics tools. Students will have an opportunity to gain a basic understanding of how transaction and descriptive data are used to construct customer segmentation schemas, build and calibrate predictive models, and quantify the incremental impact of specific marketing actions. Python, R, SQL, and Power BI software are used in this course.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Page<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">M<\/td>\n\t<td class=\"cf-section-start\">02:30:00 PM&ndash;05:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=MET\">MET 101<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A2, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Page<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">M<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=FLR\">FLR 121<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Page<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">688<\/span><\/span> Big Data and Cloud Analytics for Business<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Prerequisite: MET AD571 \n\nWork with large, complex datasets beyond traditional desktop analytics using Apache Spark (PySpark), DuckDB, Polars, SQL-based data warehousing, and AWS cloud services. You will explore vector databases, feature engineering pipelines, and scalable machine-learning workflows using Spark MLlib.\n\nKey topics include parallel processing, management of massive data stores, cloud data architectures, web scraping, API-based data collection, text and web mining, and batch and streaming analytics. You will complete end-to-end analytics workflows, from data ingestion and cleaning to modeling, evaluation, and communication, using Python (PySpark), SQL, Git, and GitHub in a cloud-ready AWS environment.\n\nBy the end of the course, you will be able to design scalable analytics pipelines, manage cloud data environments, and apply distributed machine learning to real-world datasets. The course culminates in a term project implementing a complete big data and cloud analytics workflow.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Valath Bhuan Das<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">T<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=CAS\">CAS 324<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A2, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Padalkar<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">R<\/td>\n\t<td class=\"cf-section-start\">12:30:00 PM&ndash;03:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=SOC\">SOC B63<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Padalkar<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Advertising:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">708<\/span><\/span> Contemporary Issues In Public Finance<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Focusing on the vibrant and complex $4 trillion Municipal Bond Market, this course offers you a solid foundation in all aspects of analysis and investing in this capital market that funds some of the largest public-works infrastructure projects in the United States. You will gain a comprehensive analytic skill-set of techniques and methods currently used by analysts, bankers, and portfolio managers to evaluate large municipal projects. Upon completing this course, you will have a professional portfolio of work demonstrating a mastery of analytical skills as practiced and applied in this market today. Either new to the field or with existing professional experience, students studying finance, urban planning, public administration or similar disciplines will find this course engaging.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">719<\/span><\/span> Fixed Income Analysis<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Prerequisite: MET AD 522. Covers the nature and analysis of fixed income securities and provides an in-depth examination of some of the particular features of some major classes of fixed income instruments, valuation, sensitivity to risks, and management of fixed income portfolios.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Gil Vasquez<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">W<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=STH\">STH B20<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Chee<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Global Business:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">680<\/span><\/span> Global Supply Chains<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course covers the quantitative analysis tools to support operations management for a supply chain that is geographically dispersed and culturally diverse. The tools necessary to assure that the products\/services are delivered\/provided in the quality and timely manner include demand forecasting, inventory and capacity buffer optimization, delayed differentiation, statistical risk pooling, and stochastic inventory optimization. These tools are applied to decisions such as offshoring, multi-country outsourcing, push-pull, reverse supply chains, and risk mitigation. Particular attention is given to sustainability, information technology and digitalization, and creating resiliency.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Gunes Corlu<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">T<\/td>\n\t<td class=\"cf-section-start\">12:30:00 PM&ndash;03:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=MET\">MET 122<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Gunes Corlu<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">760<\/span><\/span> International Trade and Logistics<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course provides extensive insight into international trade practices and corporate decision-making criteria attendant to global import\/export and other market entry strategies, and management of international logistics operations including global sourcing, global transportation, facility network design, intermediaries, and trade documentation. Topics include operations, government agencies, import\/export channel networks, and the evaluation of international opportunities with the help of a business simulation package specifically prepared for this course. It is designed to provide students with the skills and tools necessary for international trade and international logistics management. <\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Mayer<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">W<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=MET\">MET 101<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Mayer<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">763<\/span><\/span> Multinational Finance and Trade<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Prerequisites: MET AD 522. Applies the concepts of corporate finance and risk mitigation to the problems of multinational financial management. Major topics include foreign exchange risk, and construction of hedging strategies using derivative instruments such as forwards, futures, and swaps to reduce multinational corporate risk. Addresses international financial flows and their impact on foreign exchange rates, capital flows, speculation, analysis of alternative foreign investments, analysis of sources and uses of corporate funds abroad, multinational tax and profit.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Villanueva<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">R<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=SHA\">SHA 201<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O2, SPRG 2026 <span class=\"cf-section-dates\">Mar 10th to Apr 27th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Ulusoy<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Basic Statistics:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">510<\/span><\/span> Mathematics and Statistics in Management<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This introduction to core statistical and mathematical concepts builds the foundation needed to thrive in a management career. Develop the skills, tools, and knowledge essential to offering quantitative insights in management and administrative settings.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Ritt<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">R<\/td>\n\t<td class=\"cf-section-start\">12:30:00 PM&ndash;03:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=COM\">COM 213<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Courtney<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Project Management:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">782<\/span><\/span> Project Value Strategies<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Undergraduate Prerequisites: METAD 642 - Prereq AD 642. This course will introduce students to Project Value - a unique perspective on classical Project Management that is focused on assuring that a project delivers value that is aligned with the mission, vision, and values of an organization. This increasingly popular framework with which to view projects and project management is derived from current research, standards, and thought leadership from PMI and other international bodies. Students will learn how to create value in projects even in today's disruptive, turbulent environment. They will learn how to apply the conceptual framework of benefits realization management (BRM) and to use tools to manage a portfolio of programs and projects strategically with an aim of sustainable project value. Value in Agile projects will be discussed. The element of the Triple Bottom Line and a focus on sustainability is part of the subject matter. Case studies and real life experiences, illustrated with guest lectures, will be intertwined with current research in project management.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Maltzman<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Digital &amp; Neuromarketing:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">575<\/span><\/span> Digital Brand Management<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\"><\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Explore the dynamics of building and managing digital brands in today's technology-driven digital marketplace and delve into the nuances of digital customer needs, brand creation, and communication strategies. Students will engage with concepts such as brand equity, digital design principles, neuroscience influences on branding, and compelling social media storytelling. Additional insights into personal and diverse forms of branding and future trends and challenges in the digital branding landscape are also covered. This course equips students with critical skills for developing strong brand identities and managing brand reputation across business models, preparing them for success in various digital branding roles.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Haidar<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">T<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=MCS\">MCS B37<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">576<\/span><\/span> Social Media Marketing<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course is designed to help you understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on digital\/social\/mobile marketing so that you can appreciate its true value to consumers, to managers, and to other corporate stakeholders. It will equip you with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies that leverage the opportunities inherent in social media and consumer-to-consumer social interactions for achieving business and marketing goals.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Trainor<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">M<\/td>\n\t<td class=\"cf-section-start\">02:30:00 PM&ndash;05:15:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=CAS\">CAS 228<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div><div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section O1, SPRG 2026 <span class=\"cf-section-dates\">Jan 13th to Mar 2nd<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Trainor<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">ARR<\/td>\n\t<td class=\"cf-section-start\">12:00:00 AM&ndash;12:00:00 AM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=\"> <\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">577<\/span><\/span> AI Enabled Marketing<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\"><\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course offers an in-depth exploration of artificial intelligence (AI) applications within modern marketing strategies applied to a dynamic and data-driven marketing environment. It enables students to master AI tools and techniques such as Google Cloud, Tensorflow, IBM Watson, and HubSpot, essential for enhancing customer segmentation, content customization, and overall marketing efficiencies. Students will learn to develop AI-driven chatbots, optimize user experiences, and automate complex marketing processes, preparing them to meet contemporary digital marketing challenges and opportunities effectively.<\/p>\n\t<\/div>\n\n\t<div class=\"responsive-table cf-section-wrapper\">\n<table class=\"cf-table\">\n\t<caption class=\"cf-section-title\">Section A1, SPRG 2026 <span class=\"cf-section-dates\">Jan 20th to Apr 30th<\/span><\/caption>\n\t<thead class=\"cf-section-header\">\n\t\t<tr>\n\t\t\t<th class=\"cf-section-instructortitle\">Instructor<\/th>\n\t\t\t<th class=\"cf-section-typetitle\">Type<\/th>\n\t\t\t<th class=\"cf-section-daytitle\">Days<\/th>\n\t\t\t<th class=\"cf-section-timestitle\">Times<\/th>\n\t\t\t<th class=\"cf-section-locationtitle\">Location<\/th>\n\t\t<\/tr>\n\t<\/thead>\n\t<tbody>\n\t\t<tr class=\"cf-section-item\">\n\t<td class=\"cf-section-instructor\">Tomic<\/td>\n\t<td class=\"cf-section-type\">Independent<\/td>\n\t<td class=\"cf-section-day\">W<\/td>\n\t<td class=\"cf-section-start\">06:00:00 PM&ndash;08:45:00 PM<\/td>\n\t<td class=\"cf-section-location\"><a href=\"http:\/\/www.bu.edu\/maps\/?search=CAS\">CAS 225<\/a><\/td>\n<\/tr>\n\t<\/tbody>\n<\/table>\n<\/div>\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">601<\/span><\/span> Digital Platforms and Quantitative Marketing<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">This course focuses on identifying and assessing platform business practices and understanding their target consumers' attitudes and behaviors through theoretical models, case studies, and quantitative data analysis. Students will understand the effects of network and platform technology on business success and learn how to analyze platform consumer data through Python basics, text analysis, sentiment analysis, and network analysis methods.<\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">619<\/span><\/span> Applied Neuromarketing Research and Ethics<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Neuromarketing is transforming the global marketing industry as a relatively new discipline, quickly transforming how marketers influence consumers and their buying decisions. The rapid increase in the uptake of neuromarketing across multiple business domains and applications across industries is making it imperative that global marketers take heed and start applying them to their marketing strategies as well. This course leverages three core disciplines: marketing, market research, and brain science. In this course, students will learn how neuromarketing is gaining moment in the industry because it leverages how the consumer's brain reacts and responds to specific marketing incentives and stimuli. It ensures that the marketing efforts and their effectiveness are well- measured and accurate through applied neuromarketing analytics in a lab environment. This course also leverages neuromarketing research during lab sessions, using various cutting-edge and innovative techniques through biometric and brain signals to examine consumer behavior and develop relevant marketing strategies.<\/p>\n\t<\/div>\n\n\t\n<\/aside><\/div><\/p>\n\n\n\n<div style=\"border-top: 1px solid #ddd;\">\n<p style=\"font-weight: bold; font-size: 105%; margin-top: 20px;\">Other:<\/p>\n<\/div>\n\n\n<p><div class=\"course-feed\"><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">AD<\/span> <span class=\"cf-course-number\">755<\/span><\/span> Doing Business in North America<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Students are introduced to the latest requirements, techniques, procedures, and practices for successfully 'Doing Business in North America'. Emphasis is placed on managing in the most competitive business environment in the world; preparing, implementing, and maintaining sustainable international business transactions and operations. We begin with a description of driving forces and starting conditions for being a competitive and sustainable business enterprise including the role of the market integration in the NAFTA region. Included is consideration of corporate market entry strategies such as import and export agreements and transactions, contractual agreements, strategic alliances, and direct foreign investments. Factors of risk management, business continuity management, and performance management (on project and corporate levels) are considered. Regional policies, international trade development, opportunities in international trade development, and forward- looking challenges are examined. All participants attend live online lectures, partake in discussion boards and complete a group term project involving business simulation. The project is developed in stages (decision rounds) throughout the term and teams compete during each stage. <\/p>\n\t<\/div>\n\n\t\n<\/aside><aside class=\"cf-course\">\n\t<div class=\"cf-course-card\">\n\t\t<h3 class=\"cf-course-title\"><span class=\"cf-course-id\"><span class=\"cf-course-college\">MET<\/span> <span class=\"cf-course-dept\">CM<\/span> <span class=\"cf-course-number\">726<\/span><\/span> Strategic Brand Solutions<\/h3>\n\t\t<p class=\"meta cf-course-info\"><span class=\"cf-course-credits\">4 credits.<\/span> <span class=\"cf-course-offered\">Fall and Spring<\/span> <span class=\"cf-course-prereqs\"><\/span><\/p>\n        \n\t\t<p class=\"cf-course-description\">Explores the impact of current advertising\/marketing issues from business, economic, political, social, legal, and ethical perspectives. Modified case method, with lectures from experts on selected issues. <\/p>\n\t<\/div>\n\n\t\n<\/aside><\/div><\/p>\n\n\n<p><\/div>\n<\/div>\n\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide program-block program-block--requirements program-block--type-degrees\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns program-block--requirements__inner\">\n<div class=\"wp-block-column program-block--requirements__content\">\n<div class=\"wp-block-group program-block--requirements__group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"program-block--requirements__group-title\"><a href=\"https:\/\/www.bu.edu\/met\/admissions\/academic-calendars\/online-calendar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dates &amp; Deadlines<\/a><\/h3>\n\n\n\n<p class=\"program-block--requirements__group-text\">View BU MET\u2019s academic calendar for online programs, including important dates and deadlines.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group program-block--requirements__group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"program-block--requirements__group-title\"><a href=\"https:\/\/www.bu.edu\/met\/admissions\/apply-now-graduate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Application Requirements<\/a><\/h3>\n\n\n\n<p class=\"program-block--requirements__group-text\">Learn about application requirements for BU MET graduate degree and certificate programs.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--requirements__media\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"\/online\/files\/2026\/03\/GMM_mid_eComm_Class_0233-1024x576-1.jpg\" alt=\"A BU MET classroom showing students learning on laptops\" class=\"wp-image-8164\" srcset=\"https:\/\/www.bu.edu\/online\/files\/2026\/03\/GMM_mid_eComm_Class_0233-1024x576-1.jpg 1024w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/GMM_mid_eComm_Class_0233-1024x576-1-636x358.jpg 636w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/GMM_mid_eComm_Class_0233-1024x576-1-768x432.jpg 768w, https:\/\/www.bu.edu\/online\/files\/2026\/03\/GMM_mid_eComm_Class_0233-1024x576-1-992x558.jpg 992w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2>How You Benefit from a <br>Boston University Education<\/h2>\n\n\n\n<p>A BU credential can help lay the foundation for career advancement and personal success.<\/p>\n\n\n\n<ul><li>Enjoy an average 24:1 student-to-faculty ratio in courses that are 100% online, while tackling complex issues alongside peers with strong academic and practical experience.<\/li><li>Study in an active learning environment that focuses on practical, hands-on lessons and ensures you are immersed in all aspects of global marketing.<\/li><li>Gain an international perspective on leadership, logistics, and cross-cultural communication through online courses offered with BU\u2019s international partner universities in Europe, Latin America, and Asia. Interact directly with peers and professionals at some of the world\u2019s top business schools by participating in management and marketing classes, discussion groups, and projects led by partner university professors.<\/li><li>Learn from the best\u2014work closely with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.<\/li><\/ul>\n\n\n\n<h2>Rankings &amp; Accreditations<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image program-block--accolades-with-text__card-media\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.usnews.com\/education\/online-education\/boston-university-OBUS0059\/business\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" width=\"300\" height=\"280\" src=\"\/online\/files\/2025\/08\/us-news-grad-business-2026.png\" alt=\"U.S. News &amp; World Report - Best Online Programs - Grad Business - 2026\" class=\"wp-image-7935\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p class=\"has-normal-font-size\"><strong><strong>#12 Best Online Master\u2019s in Business Programs (Excluding&nbsp;MBA)<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">MET&#8217;s business and management graduate certificates share curriculum with MET&#8217;s online master&#8217;s degrees in management, which are ranked #12 in the nation by <em>U.S. News &amp; World Report<\/em>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image program-block--accolades-with-text__card-media\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.aacsb.edu\/accreditation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"\/online\/files\/2025\/08\/AACSB-logo-accredited-vert-color-RGB-3.png\" alt=\"AACSB Accredited\" class=\"wp-image-5140\" width=\"150\" srcset=\"https:\/\/www.bu.edu\/online\/files\/2025\/08\/AACSB-logo-accredited-vert-color-RGB-3.png 260w, https:\/\/www.bu.edu\/online\/files\/2025\/08\/AACSB-logo-accredited-vert-color-RGB-3-150x150.png 150w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p class=\"has-normal-font-size\"><strong><strong>Accredited member of AACSB International<\/strong><\/strong><\/p>\n\n\n\n<p class=\"has-small-font-size\">The Association to Advance Collegiate Schools of Business (through BU&#8217;s Questrom School of Business)<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>Graduate with Global Marketing Management Expertise<\/h3>\n\n\n\n<p>Metropolitan College\u2019s Global Marketing Management graduate certificate will equip you with:<\/p>\n\n\n\n<ul><li>Understanding of opportunities offered by the internet and various digital business strategies and technologies.<\/li><li>The technical skills to be able to write and put into operation enterprise internet strategy.<\/li><li>Skills and abilities necessary to operate in a global environment and use a broad range of innovative marketing techniques.<\/li><li>Specific marketing skills and related marketing concepts, including social media marketing, platform marketing, artificial intelligence (AI) business models, reputation management, and data analytics, that can help update both domestic and international marketing strategies and operations.<\/li><li>The knowledge necessary to optimize websites for various search engine functions, and engage in a broad range of innovative marketing techniques.<\/li><li>Knowledge and expertise of international marketing and management that enables successful competition in the global economy.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide program-block program-block--career-paths program-block--type-degrees\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group program-block--career-paths__footer\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns program-block--career-paths__footer-inner\">\n<div class=\"wp-block-column program-block--career-paths__footer-header\">\n<h3 class=\"program-block--career-paths__footer-title\">Career Outlook<\/h3>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--career-paths__footer-card\">\n<h4 class=\"program-block--career-paths__footer-card-title\"><\/h4>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p><strong>\u201cEmployment of marketing managers is projected to grow 8% from 2022 to 2032, faster than the average for all occupations.\u201d<\/strong><\/p>\n\n\n\n<p class=\"program-block--career-paths__footer-card-text\">Source: Bureau of Labor Statistics<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--career-paths__footer-card\">\n<h4 class=\"program-block--career-paths__footer-card-title\"><\/h4>\n\n\n\n<p class=\"program-block--career-paths__footer-card-text\"><strong>Marketing managers earn a median annual wage of $157,620.<\/strong><\/p>\n\n\n\n<p>Source: Association for Supply Chain Management (ASCM), 2023 Supply Chain Salary and Career Report<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h4><\/h4>\n\n\n\n<p><strong>&#8220;Marketing managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.&#8221;<\/strong><br><br>Source: Capgemini Research Institute, 2024<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img src=\"\/online\/files\/2026\/03\/sydney-hayes.jpg\" style=\"width: 150px; height: auto; border: 2px solid #04c5e7;\" alt=\"Sydney Hayes headshot\" class=\"wp-image-3676\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p>\u201cThroughout the various jobs and internships I held during the program, managers were impressed with my degree. There were definitely elements of professional advancement that I was aware of, even to someone so early in their career\u2014but personal satisfaction was the biggest factor in what motivated me during the program.\u201d&nbsp;<a href=\"https:\/\/www.bu.edu\/met\/programs\/business-management\/stories\/sydney-hayes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read&nbsp;more.<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:20%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center\" style=\"flex-basis:80%\">\n<p class=\"has-small-font-size\"><strong>Sydney Hayes (MET&#8217;22)<\/strong><br><strong>Account Executive, Flock Associates<\/strong><br><em>MS, Global Marketing Management<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<h3>Advance Your Career<\/h3>\n\n\n\n<p>BU MET\u2019s Global Marketing Management graduate certificate prepares you for a wealth of different roles, such as International Marketing Manager, Account Executive, Digital Marketing Specialist, Social Media Executive, Marketing Strategist, Market Research Analyst, Global Brand Specialist, Customer Service Director, and Marketing Director, among others.<\/p>\n\n\n\n<p><strong>Recent graduates have found job opportunities and career paths at companies such as:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<ul><li>Microsoft<\/li><li>Google<\/li><li>The Walt Disney Company<\/li><li>Tencent<\/li><li>Parfums Christian Dior<\/li><li>TechTarget<\/li><li>Constellation Culinary Group<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<ul><li>Treasury Wine Estates<\/li><li>Penguin Random House<\/li><li>Oracle<\/li><li>Tripadvisor<\/li><li>HSN<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4>Take Advantage of Career Resources at BU MET<\/h4>\n\n\n\n<p>You will find the support you need in reaching your career goals through <a href=\"https:\/\/www.bu.edu\/met\/careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">MET\u2019s Career Development office<\/a>, which&nbsp;offers a variety of job-hunting resources, including one-on-one career counseling by appointment for online students. You can also take advantage of tools and resources available online through&nbsp;<a href=\"https:\/\/www.bu.edu\/careers\/\" target=\"_blank\" rel=\"noreferrer noopener\">BU\u2019s Center for Career Development<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group alignwide program-block program-block--featured-faculty program-block--type-programs\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group program-block--featured-faculty__inner\"><div class=\"wp-block-group__inner-container\">\n<h2 style=\"padding-top: 1.5em; margin-bottom: 0; text-align: center; color: #fff;\">Global Marketing Management Faculty<\/h2>\n\n\n\n<div class=\"wp-block-columns program-block--featured-faculty__list\">\n<div class=\"wp-block-column program-block--featured-faculty__faculty\">\n<h3><a href=\"https:\/\/www.bu.edu\/met\/profile\/marcus-goncalves\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marcus Goncalves<\/a><\/h3>\n\n\n\n<p>Associate Professor of the Practice<\/p>\n\n\n\n<p>Coordinator, Global Marketing Management<\/p>\n\n\n\n<p>Associate Chair, Administrative Sciences<\/p>\n\n\n\n<figure class=\"wp-block-image size-large program-block--featured-faculty__faculty-image\"><img src=\"\/online\/files\/2025\/11\/Marcus-Goncalves-MET.jpg\" alt=\"Headshot of Marcus Goncalves\" class=\"wp-image-5279\"\/><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--featured-faculty__faculty\">\n<h3><a href=\"https:\/\/www.bu.edu\/met\/profile\/jennifer-lee\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jennifer JooYeon Lee<\/a><\/h3>\n\n\n\n<p>Assistant Professor, Administrative Sciences<\/p>\n\n\n\n<p>Coordinator, Global Marketing Management<\/p>\n\n\n\n<figure class=\"wp-block-image size-large program-block--featured-faculty__faculty-image\"><img src=\"\/online\/files\/2026\/04\/small_Jennifer_Lee_Headshot_0055.jpg\" alt=\"Headshot of Jennifer JooYeon Lee\" class=\"wp-image-5279\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--featured-faculty__faculty\">\n<h3><a href=\"https:\/\/www.bu.edu\/met\/profile\/branka-tomic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Branka Tomic<\/a><\/h3>\n\n\n\n<p>Lecturer, Administrative Sciences<\/p>\n\n\n\n<figure class=\"wp-block-image size-large program-block--featured-faculty__faculty-image\"><img src=\"\/online\/files\/2026\/04\/small_branka_tomic.jpg\" alt=\"Headshot of Branka Tomic\" class=\"wp-image-5279\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column program-block--featured-faculty__faculty\">\n<h3><a href=\"https:\/\/www.bu.edu\/met\/profile\/megan-m-trainor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Megan M Trainor<\/a><\/h3>\n\n\n\n<p>Senior Lecturer, Administrative Sciences<\/p>\n\n\n\n<figure class=\"wp-block-image size-large program-block--featured-faculty__faculty-image\"><img src=\"https:\/\/www.bu.edu\/met\/files\/2022\/09\/25-1140-0232-Trainor-PRIMARY.jpg\" alt=\"Headshot of Megan M Trainor\" class=\"wp-image-5279\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-default\"\/>\n\n\n\n<h2 class=\"has-text-align-center\">Interested in Learning More?<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/met\/events\/\" target=\"_blank\" rel=\"noreferrer noopener\">MET Events<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/met\/admissions\/tuition-and-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tuition &amp; Fees<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-block-buttons is-content-justification-center\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.bu.edu\/met\/admissions\/financial-aid\/\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Aid<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Grasp All the Tools of Enterprise-Level Digital Marketing The online Global Marketing Management graduate certificate introduces innovative marketing concepts, focusing on Internet-enabled approaches combined with the marketing skills necessary for today\u2019s highly competitive and international environment. You will learn Internet-based marketing skills such as web design, SEO, and SEM, and develop an appreciation for the [&hellip;]<\/p>\n","protected":false},"author":17439,"featured_media":3603,"parent":4308,"menu_order":9,"template":"","meta":{"_editor_template":""},"bu_progs_page-type":[6],"bu_progs_degree-option":[42],"bu_progs_schools-colleges":[121],"bu_progs_education-level":[],"bu_progs_area-of-study":[145],"bu_progs_area-of-interest":[],"bu_progs_department-affiliation":[],"bu_progs_format":[112,111],"bu_progs_availability":[114,115],"bu_progs_location":[117,116],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu-program-page\/3569"}],"collection":[{"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu-program-page"}],"about":[{"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/types\/bu-program-page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/users\/17439"}],"version-history":[{"count":28,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu-program-page\/3569\/revisions"}],"predecessor-version":[{"id":8484,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu-program-page\/3569\/revisions\/8484"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu-program-page\/4308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/media\/3603"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/media?parent=3569"}],"wp:term":[{"taxonomy":"bu_progs_page-type","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_page-type?post=3569"},{"taxonomy":"bu_progs_degree-option","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_degree-option?post=3569"},{"taxonomy":"bu_progs_schools-colleges","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_schools-colleges?post=3569"},{"taxonomy":"bu_progs_education-level","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_education-level?post=3569"},{"taxonomy":"bu_progs_area-of-study","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_area-of-study?post=3569"},{"taxonomy":"bu_progs_area-of-interest","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_area-of-interest?post=3569"},{"taxonomy":"bu_progs_department-affiliation","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_department-affiliation?post=3569"},{"taxonomy":"bu_progs_format","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_format?post=3569"},{"taxonomy":"bu_progs_availability","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_availability?post=3569"},{"taxonomy":"bu_progs_location","embeddable":true,"href":"https:\/\/www.bu.edu\/online\/wp-json\/wp\/v2\/bu_progs_location?post=3569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}