Category: Questrom School of Business

Questrom School of Business Appoints One of Its Own as New Dean

Susan Fournier, a marketing and management professor at BU for 13 years and a leading international expert on brand marketing, will become the next dean of the Questrom School of Business, effective August 27. The first female dean to lead the business school, Fournier is credited with pioneering the brand relationships subfield in marketing, which […]

Why Monitoring Your Employees’ Behavior Can Backfire

Harvard Business Review Michel Anteby Expert article: “Today, monitoring technologies are increasingly inexpensive—and staggeringly expansive. This has made it easier than ever for managers to intensively monitor employees at work. These technologies run the gamut, from body-worn cameras and closed-circuit televisions, to traceable identification cards and keystroke trackers…” View full article  

Two sides to Bitcoin investment

Today Mark Williams Boom. Bust. Boom. Bust. If you want volatility, cryptocurrencies such as Bitcoin deliver it daily… Expert Quote: “Do your homework first, understand your personal risk tolerance, and if interested, commit only an amount of money that you are willing to lose. For risk-adverse investors, stick with traditional stock and bond investing.” View […]