EMRBI<\/a>).<\/p>\nCollaborative Member, Institute for Market Research and Strategy (iMARKE), University of Minho, Portugal<\/p>\n
Editor, Journal of Transnational Management<\/em><\/p>\nTechnology and Business Editor, Journal of Euromarketing<\/em><\/p>\nHonors<\/strong><\/p>\nTwenty-five years of contributions to international business marketing, Academy for Global Business Advancement, 9th Annual World Congress (2012).<\/p>\n
Books, Chapters, and Journal Articles<\/strong> <\/strong><\/p>\nBecker, K., and Lee, J. W. \u201cThe Roles of Technology and Social Influence in the Acceptance of Social Networking Sites.\u201d Proceedings of the 22nd<\/sup> Annual World Business Congress of the International Management Development Association v<\/em>ol 22, edited by T. D. Harcar and E. Kaynak. Hummelstown: International Management Development Association (2013): 88-95.<\/p>\nLee, J., and Becker, K. \u201cCausal Relationship between Information Communications Technology and Economic Growth in European Countries.\u201d Journal of Euromarketing <\/em>20 (2012).<\/p>\nBecker, K., Vijay, K., and Nobre, H. \u201cCompany Integrity Management in the New Social Network Environment: A Comparison of Large and Small Firms on Facebook.\u201d Advances in Global Management Development<\/em> vol. 20 (2011): 268\u201372.<\/p>\nBecker, K., Nobre, H., and Vijay, K. \u201cCompany Integrity Management in the New Social Network Environment: a study of small, medium and large firms on Facebook and Twitter.\u201d In Proceedings of 4th Annual EuroMed Conference on Business Developments across Countries and Cultures<\/em>, Elounda, Crete, Greece (EuroMed Press: 2011).<\/p>\nNobre, H. M., and Becker, K. \u201cAnalysis of Brand Personality, Passion and Intimacy-Loyalty Relationships on Business Continuity.\u201d In Proceedings of the Academy of Marketing Conference 2011: Marketing Fields Forever<\/em>, edited by A. Patterson and S. Oakes, Academy of Marketing. University of Liverpool Management School, United Kingdom (2011).<\/p>\nBecker, K., Lee, J. W., and Nobre, H. M. \u201cThe New E-commerce Freeloaders: Effects on Consumer Behavior and Decision Making.\u201d International Journal of Technology Marketing<\/em> 5, no. 4, Inderscience Publishers (Bucks, UK, December 2010). ISSN: 1741-878X.<\/p>\n\u201cThe International Business Model.\u201d iMARKE:<\/em>Investiga\u00e7\u00e3o em Marketing e Estrat\u00e9gia<\/em>, University of Minho (Braga, Portugal, November 2010).<\/p>\n\u201cInnovative Competitiveness, Rethinking the International Business Model.\u201d Instituto Superior de Administra\u00e7\u00e3o E Gest\u00e3o (Porto, Portugal, November 2010).<\/p>\n
Becker, K., and Nobre, H. M. \u201cThe Role of Consumer Brand Relationships in Understanding Multi-Brand Syndic Consumption.\u201d European Academy of Marketing\u2014Regional\/Eastern<\/em> (Budapest, Hungary, September 2010).<\/p>\nBecker, K., and Nobre, H. M. \u201cThe Influence of Consumer-Brand Relationships and Business Continuity.\u201d Advances in Global Management Development<\/em> 19 (2010): 395\u2013401. ISBN: 1888624094.<\/p>\nBecker, K., Lee, J. Y., and Nobre, H. \u201cInternet Freeloaders and Ecommerce Decision Making.\u201d International Journal of Technology Marketing<\/em> 5, no. 4 (2010): 291\u2013302.<\/p>\nNobre, H. M., K. Becker, and C. M. Brito. <\/strong>\u201cBrand relationships: A personality-based approach.\u201d Journal of Service Science and Management<\/em> (2010): 206-217.<\/p>\n\u201cPositioning Strategies against Nations with Perceived Quality Advantages.\u201d Journal of Transnational Management<\/em> 14, no. 1 (2009): 1-25.<\/p>\nBecker, K., and S. Ting Chong. \u201cBeyond Borders in a Global Service Economy.\u201d Global Business: The Challenges and Responsibilities in a World of Shifting Alliances,<\/em> edited by E. Kaynak and T. Harcar. International Management Development Research Yearbook, Advances in Global Management Volume XIV (2005): 740-748. <\/strong><\/p>\nCulture and International Business,<\/em> Jaico Publishing House, Mumbai, India, 2004. ISBN 81-7992-287-1.<\/p>\nIslam and Business<\/em>, International Business Press, 2004. ISBN: 0-7890-2517-5 (soft cover); ISBN: 0-7890-2516-7 (hard cover).<\/p>\nEl-Said, H., and Kip Becker (Editors). <\/strong>Management and International Business Issues in Jordan: The Potential of an Arab Singapore?<\/em> Haworth Press, Binghamton, NY, 2001.<\/p>\n\u201cTrade Creation and Trade Diversion for Mercosur.\u201d Journal of Euromarketing<\/em> 10, no. 2 (2001): 67-105.<\/p>\nEditor, <\/strong>Culture and International Business. <\/em>Haworth Press, Binghamton, NY, 2000.<\/p>\n\u201cInternational Business Strategies and Multinational Corporations.\u201d\u00a0Chapter 21 in Readings in Strategy and Strategic Planning<\/em>, edited by H. Costin.\u00a0Dryden Press, 1998: 329-362.<\/p>\nKaynak, E., Kip Becker, and O. Kucukemiroglu (Editors). Global Business Prospects and Challenges: Enhancing and Developing World\u00a0 Markets Through Global Competitive Strategies,<\/em> Proceedings of the Seventh World Business Congress, Dominican Republic, 1998.<\/p>\n\u201cEU I Zemlije Istocne I Centraline Europe (European Union and the Marketing Issues of Importance to East and Central Europe.\u201d Chapter 18 in Medunarodni Marketing:<\/em> Od Izvohog Ka Globalnom Konceptu<\/em>, edited by Mile Jovic. Belgrade,Yugoslavia, 1997: 579-617.<\/p>\n\u201cKanali distribucije I promocija u Eu-pouke za firme iz Centralne I Istocne Evrope (Distribution Channels and Promotion in the EU\u2014<\/em>Lessons for CEEC Firms).\u201d Marketing <\/em>27, no. 4 (Winter 1996): 185-195.<\/p>\n\u201cMarketing Issues and the European Common Market.\u201d Chapter 15 in Managing in the Global Economy: The European Union<\/em>, edited by H. Costin. Dryden Press, 1996: 311-330.<\/p>\n\u201cThe Marketing Mix and the European Marketplace.\u201d Chapter 16 in Managing in the Global Economy: The European Union<\/em>, edited by H. Costin. Dryden Press, 1996: 331-350<\/p>\nKaynak, E., D. Lascu, and K. Becker, <\/strong>Editors. \u201cRestructuring for Global Production, Service Needs, and Markets: Business Strategy and Policy Development for a Global Economy and Projections for the Twenty First Century.\u201d In Proceedings of the Fifth World Business Congress<\/em>. International Management Development Association. Bermuda, 1996.<\/p>\n\u201cMedical Research Incorporated.\u201d In Cases in Marketing Management<\/em>, edited by L. Moutinho. Addison-Wesley: London, 1995: 204-217.<\/p>\n\u201cMedical Research Incorporated.\u201d Instructor\u2019s notes, Instructor\u2019s Guide to Accompany<\/em> Cases in Marketing Management<\/em>, edited by L. Moutinho. Addison-Wesley, London, 1995: 91-95.<\/p>\nBecker, K., and D. Lascu, Editors. \u201cThe Structure and Process of Globalization in Business and Education.\u201d International Management Development Association Proceedings Interim conference<\/em>, 1995.<\/p>\nZurawacki, L., and Kip Becker. \u201cMarketing Issues and Strategies for Change in the Central\/Eastern European and CIS Countries.\u201d Journal of Euromarketing<\/em> 3, no. 2 (1994): 61-90.<\/p>\n\u201cSungard Data Systems, Inc.\u201d In Cases in Marketing of Services: An International Collection<\/em>, edited by A. Meidan and L. Mountinho. Addison-Wesley, Wokingham, England, 1993: 289-304.<\/p>\n\u201cSungard Data Systems, Inc.\u201d Instructor\u2019s notes, Instructor\u2019s Manual for Cases in Marketing of Services<\/em>: An International Collection<\/em>, edited by A. Meidan and L. Mountinho. Addison-Wesley, Wokingham, England, 1993: 222 -227.<\/p>\nBecker, K., and B. Rosenbloom. \u201cProblemas en el Desarrollo de Canalesde distribucion de Sericios en los Mercados Internacionales.\u201d Informacion Comercial Espanola<\/em> 692 (April 1991): 51-67.<\/p>\nBekiroglu, H., and K. Becker. Publishing Guide for Engineering Sciences<\/em>. Operations Research Society of America, 1986.<\/p>\nBecker, K., and G. Brehm. Managing and Organizing for Change<\/em>. Ginn Press, Lexington, MA, 1986.<\/p>\nArticles in Refereed Proceedings<\/strong><\/p>\n\u201cImplications of Consumer-Brand Relationships on Branding Continuity.\u201d Proc. 2nd EMAC Regional Conference\u2014Marketing Myths and Methodology<\/em>, by Nobre, H. (Romania, 2011): 177\u201383.<\/p>\nBecker, K., Chitkushev, L., Greiman, V., and Zlateva, T. \u201cEvolving an Information Security Curriculum: New Content, Innovative Pedagogy and Flexible Delivery Formats.\u201d Proc. 6th International Conference on Information Warfare and Security<\/em>, George Washington University (Washington, D.C., 2011): 268.<\/p>\nBecker, K., and Lee, J. Y. \u201cCausal Relationship between Information Communications Technology and Economic Growth in European Countries.\u201d Proc. International Management Association Conference<\/em> vol. 20 (Poland, 2011): 351\u201358.<\/p>\nBecker, K., Kanabar, V., and Nobre, H. \u201cCompany Integrity Management in the New Social Network Environment: A Study of Small, Medium and Large Firms on Facebook and Twitter.\u201d Proc. 4th Annual Conference of the EuroMed Academy of Business\u2014Business Developments across Countries and Cultures<\/em> (Elounda, Crete, Greece: EuroMed Press, 2011): 203\u201318. ISBN: 978-9963-711-01-7.<\/p>\nBecker, K., and Nobre, H. \u201cAnalysis of Brand Personality, Passion and Intimacy\u2013Loyalty Relationships on Business Continuity.\u201d Proc. University of Liverpool Management School<\/em> (Liverpool, UK, 2011).<\/p>\nBecker, K., Lee, J.W., and Nobre, H.M. \u201cThe New E-commerce Freeloaders: Effects on Consumer Behavior and Decision Making.\u201d Business Developments across Countries and Cultures, <\/em>EuroMed Press (Cyprus, November 2010): 117\u2013131. ISBN: 978-9963-634-83-5.<\/p>\nBecker, Kip, and H. M. Nobre. \u201cAn Analysis of the Influence of Consumer-Brand Relationships on Relationship Strength.\u201d Brand, Identity and Corporate Reputation: 6th<\/sup> Book of Abstracts<\/em>, International Conference of the Academy of Marketing<\/em>, edited by Iglesias and Sing. Barcelona, Spain. April, 2010: 79.<\/p>\nLee, J., and K. Becker. \u201cAltering Assessment Environments and Subsequent Effects on Student Performance in Online Tests.\u201d International Management Development Research Yearbook, Advances in Global Management Development<\/em> Volume XVIII (2009): 119-126.<\/p>\nNobre, H. M., C. M. Brito, K. Becker, and P. de Lencastre. \u201cAnalysis of Brand Personality: A Relationship Approach.\u201d In Proceedings of 38th EMAC Conference. <\/em>CD-ROM, Audencia School of Management, Nantes, France, 2009.<\/p>\n\u201cPositioning Strategies Against Nations With Perceived Quality Advantages.\u201d International Management Development Research Yearbook, Challenges in an Environment of Increasing Global Concern<\/em> Volume XVII, edited by E. Kaynak and T. Harcar. Suriname, 2008: 9-17. Best Paper Award.<\/p>\nNobre, H. M., C. M. Brito, K. Becker, and P. de Lencastre. \u201cRelationship Model for Brand Personality: An Interpersonal Relationship Approach.\u201d Marketing Landscapes<\/em>, edited by K. Perks and P. Shukla. Brighton, U.K. European Marketing Academy, 2008.<\/p>\n\u201cThe Impact of Ecommerce and Information Technology in Developing Countries.\u201d In Proceedings of the International Association for Development of the Information Society<\/em>, edited by Kishnamurthy. Portugal, 2007: 230-235.<\/p>\nNobre, H. M., C. M. Brito, P. de Lencastre, and K. Becker. \u201c<\/em>Relationship Branding: Personality-Based Approach.\u201d In Proceeding of 36th European Marketing Academy Conference: Flexible Marketing in an Unpredictable World<\/em>. Reykjavik University, Iceland, 2007: 173-176.<\/p>\n\u201cThe Global Service Economy: Off Shoring Capital, Jobs and Ideas.\u201d Advances in Global Management<\/em> Volume XV, edited by Kaynak and Harcar, 2006: 422-428.<\/p>\nNobre, H., C. M. Brito, P. Lencaste, and K.\u00a0Becker. \u201c<\/strong>Brands on the Internet: The Case of Boston Coffee Cake.\u201d In Proceedings of IADIS (International Association for Development of the Information Society).<\/em> Porto, Portugal, 2005.<\/p>\nNobre, H., K. Becker, P. de Lencastre, and C. M. Brito. \u201cOnline Branding: Analysis of Market Effects on Brand Management.\u201d In Business Excellence 03, Performance Measures, Benchmarking and Best Practices in the New Economy<\/em>, edited by G. Putnik and A. Gunasekaran. CD-ROM, University of Minho, Guimaraes, Portugal, 2003.<\/p>\nBecker, K., and V. Kanabar. <\/strong>\u201cThe Digital Divide: Reality, Myth and Developing Nation Programs to Utilize Technology.\u201d In Succeeding in a Turbulent Global Marketplace: Changes, Development and Creating Distinct Competencies, Proceedings of the 12th<\/sup> World Business Congress<\/em>, edited by E. Kaynak and T. Harcar. Vancouver, 2003: 519-529.<\/p>\n\u201cImplementation Framework and Meaningful Metrics for Successful Web Sites.\u201d\u00a0In Succeeding in a Turbulent Global Marketplace: Changes, Development and Creating Distinct Competencies, Proceedings of the 12th<\/sup> World Business Congress<\/em>, edited by E. Kaynak and T. Harcar. Vancouver, 2003: 260-264<\/p>\n\u201cDeveloping Tactical Strengths through Technology and Ecommerce Strategies Designed to Confront Shifting Global Challenges.\u201d The Impact of Globalization on World Business, Proceedings of the 11th<\/sup> World Business Congress<\/em>, edited by D. Fulya and Kaynak. Antalya, Turkey, 2002: 514-518.<\/p>\n\u201cThe <\/strong>Impact of information Technology in Developing Countries and Sustainable Development.\u201d The Impact of Globalization on World Business, Proceedings of the 11th<\/sup> World Business Congress<\/em>, edited by D. Fulya and Kaynak. Antalya, Turkey, 2002: 548-555. <\/strong><\/p>\n\u201cElectronic Commerce and International Trade.\u201d Challenges and Opportunities for International Business in the Shifting Global Economic Environment<\/em>, Proceedings of the Tenth World Business Congress<\/em>, edited by Fatemi and Kaynak. Zagreb, Croatia, 2001: 351-362.<\/p>\n\u201cThe World Wide Web in South America.\u201d Managing in a Turbulent International Business Environment<\/em>, Proceedings of the IMDA World Business Congress<\/em>, edited by McLean, Kaynak, and Aliaga. Alajuela, Costa Rica, 2000: 52-64.<\/p>\n\u201cThe Complexity of International Distribution Channels for Services.\u201d Global Business in the Age of Technology<\/em>, Proceedings IMDA World Business Congress<\/em>, edited by Calingo, Kaynak, and McLean. California, 1999: 373-382.<\/p>\n\u201cFrom Import Substitution to FDI Driven Exporting: The Development and Trade Implications of the Mexican Automobile Industry.\u201d Global Business Prospects and Challenges: Enhancing and Developing World Markets through Global Competitive Strategies, Proceedings of the Seventh World Business Congress<\/em>, edited by E. Kaynak, K. Becker, and O. Kucukemiroglu. Dominican Republic, 1998: 117-184<\/p>\nBecker, K., and D. Mejia. \u201cMexican Economy, Political Stability and Trade Implications.\u201d Global Business Prospects and Challenges: Enhancing and Developing World Markets through Global Competitive Strategies, Proceedings of the Seventh World Business Congress<\/em>, edited by E. Kaynak, K. Becker, and O. Kucukemiroglu. Dominican Republic, 1998: 146-154<\/p>\nJovic\u2019, Mile, and Kip Becker. <\/strong>\u201cInternet I Izmenjena Marketing Paradigma 90-tih (Internet and Marketing Paradigm Shift in the 90s).\u201d IUNET Internet Conference. Yugoslavia, May 1997.<\/p>\n\u201cForeign and Domestic Direct Investment: The Struggle to Assess the Cost Benefit Analysis of Investment Incentives.\u201d Surviving Change in the International Business Environment<\/em>, Proceedings of the Sixth IMDA World Business Congress<\/em>, edited by E. Kaynak, A. Kara, and Sung-Soo Pyo. Republic of Korea, 1997: 71-85.<\/p>\n\u201cSmall- and Medium-Sized Businesses: International Opportunities and Strategies.\u201d Structure and Process of Globalization in Business<\/em>, Proceedings of the International Management Association, 1995: 63-66.<\/p>\n\u201cCompetitive Positioning Against Nations with Perceived Quality Advantages.\u201d Managing East-West Business in Turbulent Times, IMDA Proceedings<\/em>, edited by E. Kaynak and J. Nieminen.\u00a0Turku School of Economics and Business Administration, 1993: 373-384.<\/p>\n\u201cCorporate Structures, Innovation and Management Issues.\u201d International Management Development Association<\/em>, World Business Congress Proceedings<\/em>. Halifax, Canada, 1992.<\/p>\nBecker, K., and B. Rosenbloom. \u201cDesigning Marketing Channels for Services.\u201d In International Markets: Some Key Problem Areas<\/em>, World Marketing Congress<\/em>, Volume V (1991): 172-176.<\/p>\nBecker, K., and B. Rosenbloom. \u201cProblems in Establishing Service Distribution Channels Across International Markets.\u201d Dynamics of International Business<\/em>, Proceedings of the European International Business Association, Volume 1. Spain, 1990.<\/p>\n\u201cCorporate Structures for Multinational Environments: A Review.\u201d International Marketing Strategies<\/em>, Proceedings of European Marketing Academy <\/em>XIX, Volume 1. Austria, 1990.<\/p>\nBekiroglu, H., and K. Becker. \u201cAn Analysis of the Development of Management Science in Turkey\u201d (abstract). Leading Edge Technologies and Advanced Modeling: ORSA\/TIMS<\/em> No. 28 (1990): 139.<\/p>\n\u201cIssues Concerning International Site Location, Analysis and Implications.\u201d Marketing Thought and Practice in the 1990, <\/em>Proceedings of the European Marketing Academy, Athens, Greece XVIII, no. 1 (April 1989): 143-152.<\/p>\n\u201cInternational Model for Strategic Service Sector Development.\u201d Dynamics of International Business<\/em>, Proceedings of the XV European International Business Association<\/em>, Helsinki, Finland, Volume 2 (1989): 988-1004.<\/p>\nBecker, K., and H. Bekiroglu. \u201cNon-Economic Factors Relating to Price Perception and Willingness to Purchase.\u201d Proceedings of the Decision Science Institute<\/em> Volume 2 (1989): 728-731.<\/p>\n\u201cPurchasing Patterns and Advertisement Audience for Consumer Purchases and Repurchasing Decisions.\u201d Developments in Marketing Science Volume XI, Proceedings Academy of Marketing Science<\/em>, Montreal, Canada, 1988.<\/p>\n\u201cServices\u2014The Invisible Export.\u201d Publication of the European Marketing Academy<\/em>. Oxford, England, 1988.<\/p>\n\u201cTrade Balance Issues and the International Competition for Consumers: Why Americans Don\u2019t Buy American.\u201d Publication of the Second International Conference on Marketing and Development<\/em>. Budapest, Hungary, 1988.<\/p>\n\u201cAdvertising Development in the Republic of China and Its Marketing Implications for Third World Nations.\u201d Publication of the Second International Conference on Marketing and Development<\/em>. Budapest, Hungary, 1988.<\/p>\nBecker, K., and H. Bekiroglu. \u201cInternational Competitive Strategies for Positioning Against Nations With Favored Perceived Quality.\u201d Decision Science Institute Proceedings<\/em> (1986): 509-511.<\/p>\nBekiroglu, H., and K. Becker. \u201cAn Evaluation of International Journals in Decision Science.\u201d Decision Science Institute Proceedings<\/em> (1986):1177.<\/p>\n\u201cAdvertising Expectations and Actual Buying Behavior.\u201d\u00a0Proceedings of the Southeast American Institute of Decision Science<\/em> (1986).<\/p>\n\u201cHalo Effect Influences on the Japanese Product Price\/Quality Relationship.\u201d Proceedings of the Academy of Marketing Science<\/em> (1986).<\/p>\nPresentations\/Lectures<\/strong><\/p>\n\u201cPresenting an Effective Business Case Study.\u201d Konya, Turkey, 2010.<\/p>\n
\u201cE-commerce Strategy.\u201d Seminar, CEU, Madrid, Spain, 2010.<\/p>\n
\u201cInnovative Marketing Strategies.\u201d Munich Business School, Munich, Germany, March 2010.<\/p>\n
\u201cOnline Innovations for Teaching Effectiveness.\u201d Instructional Innovation Conference, Boston University, Boston, Mass., March 2010.<\/p>\n
\u201cA Case Based Socratic Method Online Management Course.\u201d Center Instructional Technology\u2019s Instructional Innovation Conference, Boston, Mass., March 2010.<\/p>\n
\u201cDesigning Marketing Strategies When Being Blown by the Winds of Change.\u201d Instituto Superior de Administra\u00e7\u00e3o e Gest\u00e3o (ISAG), Porto, Portugal, January 2010.
\n<\/div>\n<\/div>\n\n
What advice do you have for new students?<\/h4>\nConsider what the world will be like in ten years and plan your education to provide you with the skills necessary to compete in that highly competitive international environment.<\/p><\/blockquote>\n","protected":false},"author":13440,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile\/2766"}],"collection":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/users\/13440"}],"version-history":[{"count":3,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile\/2766\/revisions"}],"predecessor-version":[{"id":73311,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile\/2766\/revisions\/73311"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/media?parent=2766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}